How many here sell software

27 replies
Hi all

I have read a lot of posts about the products people on this forum sells. I have found that many ppl in here make/sell products in the form of e-books, blogs, membership sites etc.

Who here sell an actual software product either software they themself programs or as an affiliate.

Im asking since I am in this business and I would like to find a few people I can ask a few stupid questions

Best regards
Henrik Poulsen
#sell #software
  • Profile picture of the author HenrikPoulsen
    I'll try writing him a small PM
    Thanks Big Al
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    • Profile picture of the author ivatel42
      Hi

      That is an area I work in as an affiliate yes as well as other stuff .

      I prefer to be a reseller where possible all the profits are mine.!

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      • Profile picture of the author Igirl
        yes, I have sold software's and memberships. The best way to go is for a recurring payouts
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  • Profile picture of the author Jay Jennings
    I've programmed and sold multiple (dozens, maybe?) products in the past few years -- both desktop and web-based.

    But I hate PMs, so if you want to ask me something and it can be done publicly, just post it here and I'll reply if I can.

    Jay Jennings
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  • Profile picture of the author HenrikPoulsen
    ivatel42.
    As an affiliate what is most important to you when you choose one software product to market? (I plan on having a inhouse affiliate program where I offer 30% plus a 10% 2. tier deal, I'll have 3 sets of banner ads made for a total of 54 banner ads, and a few other things)

    Zman73: I agree with you that recurring mambership products are favorable. My product (An invoicing/inventory management software) does compete with several online and offline products, I believe that the offline solution is best, and plan on making this point obvious on my website. I will however offer my customers a automatic backup service at $5-$10/month.

    Jay
    I have no problems writing with you here on the forum, my questions are mostly of a general nature and in no way secretive

    One general question is: how would you start marketing your software? when the website is made and the software is tested, works and sells, how would you start generating traffic?
    Article marketing?
    Newsletter (This does require some traffic before being effective if you don't have a list already)
    Adwords campaigns
    etc.

    Best regards
    Henrik Poulsen
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    • Profile picture of the author ivatel42
      Originally Posted by HenrikPoulsen View Post

      ivatel42.
      As an affiliate what is most important to you when you choose one software product to market? (I plan on having a inhouse affiliate program where I offer 30% plus a 10% 2. tier deal, I'll have 3 sets of banner ads made for a total of 54 banner ads, and a few other things)
      Hi

      I've usually chosen products that I know and have used. Basically I know that they do what is expected of them.

      As far as marketing the fastest way is PPC to test if you have some budget. Followed by a solid marketing plan that may include video, articles, bookmarking, pinging the aforementioned, forum and blog marketing etc.
      Hope that helps
      Thanks
      Lynne
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    • Profile picture of the author Andy Fletcher
      Originally Posted by HenrikPoulsen View Post

      ivatel42.
      As an affiliate what is most important to you when you choose one software product to market? (I plan on having a inhouse affiliate program where I offer 30% plus a 10% 2. tier deal, I'll have 3 sets of banner ads made for a total of 54 banner ads, and a few other things)
      Affiliates want products that solve a problem and convert well. Make that your number one priority and then fill in the blanks when affiliates say, "it'd be great if you had X". Affiliates love a responsive vendor and it'll stop you getting bogged down worrying about a load of little things that people may never even want/need.

      Zman73: I agree with you that recurring mambership products are favorable. My product (An invoicing/inventory management software) does compete with several online and offline products, I believe that the offline solution is best, and plan on making this point obvious on my website. I will however offer my customers a automatic backup service at $5-$10/month.
      Be very wary of developing an "offline" solution to anything. There's still a huge market for it but it's a very hard road to go down. Your competitors selling offline solutions will generally be very well established and "online" competitors, while not as established" will be able to innovate an order of magnitude faster.

      Jay
      I have no problems writing with you here on the forum, my questions are mostly of a general nature and in no way secretive

      One general question is: how would you start marketing your software? when the website is made and the software is tested, works and sells, how would you start generating traffic?
      If you leave the marketing to this point you're doing it wrong. The most successful software projects I've worked on are ones that found customers and solved their problems rather than guessing at what people wanted and working on it to get it "right".

      Release early, release often.
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      • Profile picture of the author HenrikPoulsen
        Originally Posted by Andy Fletcher View Post

        Affiliates want products that solve a problem and convert well. Make that your number one priority and then fill in the blanks when affiliates say, "it'd be great if you had X". Affiliates love a responsive vendor and it'll stop you getting bogged down worrying about a load of little things that people may never even want/need.



        Be very wary of developing an "offline" solution to anything. There's still a huge market for it but it's a very hard road to go down. Your competitors selling offline solutions will generally be very well established and "online" competitors, while not as established" will be able to innovate an order of magnitude faster.



        If you leave the marketing to this point you're doing it wrong. The most successful software projects I've worked on are ones that found customers and solved their problems rather than guessing at what people wanted and working on it to get it "right".

        Release early, release often.
        Actually the software is already made and well established on the Danish market, where we have over 1000 happy customers (I know this is not bulk in your eyes, but on a small market such as the danish this is actually quite good)
        We are trying to establish ourselves on the international market now. luckily this niche is forever renewing since there is always new businesses starting every day, and they all need to write invoices.

        This software does solve a problem most new offline businesses encounter (most start out using an excel template for invoicing) we offer great value for money by automating many tedious tasks for the customer etc.
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        • Profile picture of the author Andy Fletcher
          Originally Posted by HenrikPoulsen View Post

          Actually the software is already made and well established on the Danish market, where we have over 1000 happy customers (I know this is not bulk in your eyes, but on a small market such as the danish this is actually quite good)
          We are trying to establish ourselves on the international market now. luckily this niche is forever renewing since there is always new businesses starting every day, and they all need to write invoices.

          This software does solve a problem most new offline businesses encounter (most start out using an excel template for invoicing) we offer great value for money by automating many tedious tasks for the customer etc.
          If you've already got a well established customer base then your absolute best source for expanding it is your customers themselves (assuming they like your product )

          Internet Marketing affiliates expect huge commissions for their work but people in offline businesses will give you referrals for 25 bucks worth of Amazon vouchers. Try sending all your customers a message (email or phone call) saying, "we're growing and we'd like your help". Offer them an $x voucher and the people they refer an $x discount off the software for every referral they make. You'll be amazed at how many referrals you'll get this way.

          Andy
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          • Profile picture of the author HenrikPoulsen
            Originally Posted by Andy Fletcher View Post

            If you've already got a well established customer base then your absolute best source for expanding it is your customers themselves (assuming they like your product )

            Internet Marketing affiliates expect huge commissions for their work but people in offline businesses will give you referrals for 25 bucks worth of Amazon vouchers. Try sending all your customers a message (email or phone call) saying, "we're growing and we'd like your help". Offer them an voucher and the people they refer an discount off the software for every referral they make. You'll be amazed at how many referrals you'll get this way.

            Andy
            Very interesting approach. I actually plan on offering an affiliate deal, but not first thing
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            • Profile picture of the author Andy Fletcher
              Originally Posted by HenrikPoulsen View Post

              Very interesting approach. I actually plan on offering an affiliate deal, but not first thing
              Don't over think it. Affiliate programs don't have to be big complicated systems. Print up/email a bunch of referral discount vouchers and send them out to your customers.
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              • Profile picture of the author HenrikPoulsen
                Originally Posted by Andy Fletcher View Post

                Don't over think it. Affiliate programs don't have to be big complicated systems. Print up/email a bunch of referral discount vouchers and send them out to your customers.

                Actually what I do want is to have a network of affiliates working on selling my software all around the globe, the problem as I see it with your voucher idea would be that it would be customers who refer one friend get their voucher and then that is it.

                I would suspect that the network of dedicated affiliates is more profitable (naturally they would also need a decent commission, but the bulk sales should make up for this)
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                • Profile picture of the author Andy Fletcher
                  Originally Posted by HenrikPoulsen View Post

                  Actually what I do want is to have a network of affiliates working on selling my software all around the globe, the problem as I see it with your voucher idea would be that it would be customers who refer one friend get their voucher and then that is it.

                  I would suspect that the network of dedicated affiliates is more profitable (naturally they would also need a decent commission, but the bulk sales should make up for this)
                  It's not an either or thing. Do my idea in about 2 hours this afternoon then get back on with regular business like developing the full affiliate program.
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                  • Profile picture of the author HenrikPoulsen
                    Originally Posted by Andy Fletcher View Post

                    It's not an either or thing. Do my idea in about 2 hours this afternoon then get back on with regular business like developing the full affiliate program.
                    You are of course right I will however wait untill the new website is up and running, (I'm a bit ashamed of the existing site i must admit )
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                    • Profile picture of the author Andy Fletcher
                      Originally Posted by HenrikPoulsen View Post

                      You are of course right I will however wait untill the new website is up and running, (I'm a bit ashamed of the existing site i must admit )
                      Just don't find too many reasons to put off doing these things. There'll always be a reason not to do something and tomorrow never comes.
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  • Profile picture of the author HenrikPoulsen
    Hey Lynne.

    Thank you for the reply.
    When you say some budget, do you measure this in the thousands or what kind of budget are we talking about here?
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    • Profile picture of the author ivatel42
      Originally Posted by HenrikPoulsen View Post

      Hey Lynne.

      Thank you for the reply.
      When you say some budget, do you measure this in the thousands or what kind of budget are we talking about here?
      Hiya no not that sort of money. I think it would depend on the type of software i.e the more competitive the software niche then the PPC costs are likely to be higher.

      That said if you go after the long tailed keywords for your niche (you would have to research those) then you shouldn't need a massive budget.

      Its difficult to put a dollar value on it but I would look at likely keyword costs to get you 200 clicks and take it from there.

      Why 200 clicks/visitors because it is a basic good testing number to see how you are converting.

      Hope that all makes sense
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  • Profile picture of the author Andyhenry
    Hey Henrik,

    I have a software company that sells products from a few hundred dollars up to $100k per sale.

    I'm happy to help you if I can.

    Regards,

    Andy
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  • Profile picture of the author Wide
    How many of you are selling software, which is not related to IM?
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    • Profile picture of the author Andyhenry
      Originally Posted by Wide View Post

      How many of you are selling software, which is not related to IM?
      Holds Hand Up.
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      nothing to see here.

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      • Profile picture of the author HenrikPoulsen
        Originally Posted by Andyhenry View Post

        Holds Hand Up.
        me to, I do sell to small business owners, but not in the IM niche
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  • Profile picture of the author Andy Fletcher
    I've been meaning to start a thread on this for a while. Your post gave me the nudge I needed to kick it off -

    http://www.warriorforum.com/main-int...ml#post2081034

    Feel free to ask anything you want in there
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    • Profile picture of the author HenrikPoulsen
      Originally Posted by Andy Fletcher View Post

      I've been meaning to start a thread on this for a while. Your post gave me the nudge I needed to kick it off -

      http://www.warriorforum.com/main-int...ml#post2081034

      Feel free to ask anything you want in there
      Hey Andy
      I think you and I are going to talk a bit over there
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      • Profile picture of the author Andy Fletcher
        Originally Posted by HenrikPoulsen View Post

        Hey Andy
        I think you and I are going to talk a bit over there
        I'll try to answer the questions in this thread too. TBH it's occured to me that I might've been better off just doing that to start with rather than splitting people's attention across two threads. But hey it's posted now so not much I can do
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  • Profile picture of the author HenrikPoulsen
    Hey Lynne
    This sounds really great, also very nice to have some numbers for conversion rates when I advertize for affiliates

    Hey Andy
    That sounds really great, i would love to pick your brain a bit
    The software I sell is on the very cheap side, its free-30-80 dollars depending on your requirements. but its in a niche where there is a lot of potential customers, (entrepreneurs in offline businesses).
    The competition is not that big, and I believe after testing the competitions products that I have a superior solution at a lower price.

    My biggest hurdle up untill now have been my website, this is very uninformative, and I haven't been marketing it at all. despite that the product actually sells a bit, and I already have customers in 10+ different countries. so there is a market for this product, now I just need to improve the website and GET SOME TRAFFIC

    Do you sell software to all businesses, or do you have a niche?
    offline I also sell somewhat larger projects(mainly custom applications that are very database heavy).
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  • Profile picture of the author Regional Warrior
    Originally Posted by HenrikPoulsen View Post

    Hi all

    I have read a lot of posts about the products people on this forum sells. I have found that many ppl in here make/sell products in the form of e-books, blogs, membership sites etc.

    Who here sell an actual software product either software they themself programs or as an affiliate.

    Im asking since I am in this business and I would like to find a few people I can ask a few stupid questions

    Best regards
    Henrik Poulsen
    I will in 6 weeks lol ! if there are no more hold ups with design
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