Best IM Software to Increase Traffic and Sales?

Jenn,

If it were me, I'd focus on some type of split-testing or multi-variate testing. It doesn't matter how much traffic you can get to your site, if it's not making you sales.

Say your site is making a lousy 0.1% conversion rate. If you can do some headline testing and find a new headline that raises the conversion rate to 0.3% (which is still pretty low), your sales have tripled.

I just found a new headline for an old site of mine through testing that has increased the monthly sales by 600%.

Alot of people like Google's testing tool b/c it's free but even if I didn't have my own testing tool that I sell, I would still go the route of a paid tool. I like keeping my testing data (and business data for that matter) private.

Once you start getting good conversion rates, then it's time to start driving more targeted traffic. That way you're not wasting all of that extra traffic on a badly converting sales page.

Hope that helps,

Mike

P.S. If you're not good at writing your own sales copy, then I'd suggest buying a book on copywriting to improve your skills instead. That's also a critical skill for online businesses and it's the most expensive thing to outsource if you can't do it well yourself. There's a sticky in the copywriting sub-forum of recommended copywriting books.