I want very much to help the local Business market. I've always had a heart for helping business owners market themselves. Over the years I have sold advertising. I've sold everything from promotional products, coupon's on cash register receipt tapes, direct mail coupon magazine advertising, television, radio and yellow page advertising. Over the past 3 years I have noticed ad dollars shifting to the internet.
OK ... I'm going to be very transparent here.
I have never even so much as created a blog. All of this seemed to complicated and all I wanted to do was just provide solutions to biz owners problems and sell.
BIG MISTAKE and a WAKE UP CALL!
When I sold promotional products ... if I sold ink pens, shirts, ball caps etc and the profit was 50% total I only got half of that because the one who printed was paid the other half so basically we each got 25% of selling price.
I got greedy and decided to buy screen printing equipment so I could keep the whole 50% instead of splitting it. To my surprise my profits went down instead of up. The time spent printing I could have made a lot more by staying in the field selling.
I learned that I need to focus on what I am good at and let others do what they are good at. (OUTSOURCE) Besides there was a big learning curve and that was time and money lost. Once I am earning income on a regular basis again I will have peace of mind enough to learn some of what I want to be able to do myself ... on the occasions I would want to do it.
I do not want to make the same mistake here with Offline marketing to Local Biz Owners.
As mentioned above I have never even created a blog. I just started one for my church but am finding this to be very time consuming and with a big learning curve even with all the WSO's and videos showing how to do this stuff.
Here is my question:
How do I find reliable people to outsource to who only want to do what they are good at such as web design, SEO, setting up capture pages with autoresponder, Fanpages, Twitter and all the other internet marketing systems for the offline biz owners?
I know what I want to sell but if I am outsourcing as I understand it I may not always be able to get the same person to produce for me and would have to go to an unknown. To me this would make it hard to promise excellent work to someone when I don't even know beforehand who will be doing the work.
I could learn all this stuff myself but being unemployed I need an income now so outsourcing seems my only real option. Even though I have bought some great WSO's from people here MOST are designed for people who already know how to do this stuff and are just being told how to take it to the offline market.
I had someone tell me they could build websites and screen capture pages but I was not impressed by what I saw from their portfolio. The websites looked drab and I knew they had no idea about marketing as per the layout and copy on the sites I saw.
Are there others who started where I did that are currently outsourcing that can give me some ideas on what I need to do as far as finding the right people to handle what I sell to the local business owners so that I can move forward with confidence in what I tell a biz owner they will receive for their investment?
I appreciate your help with this.