Offline Outsource Help Needed

10 replies
I may be seeking help at the wrong part of the WF so please direct me where I need to be if I am.

I want very much to help the local Business market. I've always had a heart for helping business owners market themselves. Over the years I have sold advertising. I've sold everything from promotional products, coupon's on cash register receipt tapes, direct mail coupon magazine advertising, television, radio and yellow page advertising. Over the past 3 years I have noticed ad dollars shifting to the internet.

OK ... I'm going to be very transparent here.

I have never even so much as created a blog. All of this seemed to complicated and all I wanted to do was just provide solutions to biz owners problems and sell.

BIG MISTAKE and a WAKE UP CALL!

When I sold promotional products ... if I sold ink pens, shirts, ball caps etc and the profit was 50% total I only got half of that because the one who printed was paid the other half so basically we each got 25% of selling price.

I got greedy and decided to buy screen printing equipment so I could keep the whole 50% instead of splitting it. To my surprise my profits went down instead of up. The time spent printing I could have made a lot more by staying in the field selling.

I learned that I need to focus on what I am good at and let others do what they are good at. (OUTSOURCE) Besides there was a big learning curve and that was time and money lost. Once I am earning income on a regular basis again I will have peace of mind enough to learn some of what I want to be able to do myself ... on the occasions I would want to do it.

I do not want to make the same mistake here with Offline marketing to Local Biz Owners.

As mentioned above I have never even created a blog. I just started one for my church but am finding this to be very time consuming and with a big learning curve even with all the WSO's and videos showing how to do this stuff.

Here is my question:

How do I find reliable people to outsource to who only want to do what they are good at such as web design, SEO, setting up capture pages with autoresponder, Fanpages, Twitter and all the other internet marketing systems for the offline biz owners?

I know what I want to sell but if I am outsourcing as I understand it I may not always be able to get the same person to produce for me and would have to go to an unknown. To me this would make it hard to promise excellent work to someone when I don't even know beforehand who will be doing the work.

I could learn all this stuff myself but being unemployed I need an income now so outsourcing seems my only real option. Even though I have bought some great WSO's from people here MOST are designed for people who already know how to do this stuff and are just being told how to take it to the offline market.

I had someone tell me they could build websites and screen capture pages but I was not impressed by what I saw from their portfolio. The websites looked drab and I knew they had no idea about marketing as per the layout and copy on the sites I saw.

Are there others who started where I did that are currently outsourcing that can give me some ideas on what I need to do as far as finding the right people to handle what I sell to the local business owners so that I can move forward with confidence in what I tell a biz owner they will receive for their investment?

I appreciate your help with this.

Thanks!

Randy
#needed #offline #outsource
  • Profile picture of the author LiamMcIvorMartin
    In my personal opinion you have to know/do everything yourself first. Then after you've mastered each aspect of local business domination build process maps and give that to staff.

    I have 5 people working full time for me right now and they do everything for me, from high quality sites, to backlinking, to social media etc. However, it took me 6 months to set all that stuff up and I'm still tweaking it.
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    Outsourced Facebook Marketing

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    • Profile picture of the author Riz
      Totally disagree here.

      I have very limited technical knowledge yet have 2 successful membership sites and provide online marketing services to offline businesses.

      Yes you need an understanding of marketing, but technical knowledge is not required if you can find the right person to outsource to. Of course having some knowledge is always beneficial but can be learnt over time and should not be an obstacle to moving forward with your business.

      HeyAdman - I used elance and rentacoder for all my outsource requirements.

      Riz

      Originally Posted by LiamMcIvorMartin View Post

      In my personal opinion you have to know/do everything yourself first. Then after you've mastered each aspect of local business domination build process maps and give that to staff.

      I have 5 people working full time for me right now and they do everything for me, from high quality sites, to backlinking, to social media etc. However, it took me 6 months to set all that stuff up and I'm still tweaking it.
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      • Profile picture of the author rosetrees
        If you have no experience at all, I find it hard to understand how you will be able to "sell" offline services. To be brutally blunt - at this stage you simply won't know what you are talking about! I can't believe that is an effective sales technique.

        Business owners aren't stupid - they will quickly realise that you have no idea what you are talking about.

        Yes, outsourcing is probably a good approach - but only when you know what you are selling. Imagine trying to sell pens, when you've never seen one, never used one and have no idea what they do. You wouldn't sell many.

        I think a lot of people underestimate the skills you need before you "go offline" and sell web services to businesses. Business owners don't know, and don't want to know, the difference between a web designer, seo specialist, person who can set up their email, etc.

        Yes, you can outsource the web design and the seo. But what are you going to do when they ask you how they set up their new website email address in Windows Mail?

        Believe me - if you've sold them the idea of using an email address linked to their new domain and your web designer has added the email address to their brand new website - they aint going to be impressed or happy if you can't turn up in your "superman/woman" outfit and make it work.

        Don't try and run before you can walk. Just work on your church website. The reason it's time consuming is because you are learning. Keep learning. The rest will follow.
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        • Profile picture of the author HeyAdMan
          Rosetrees thank you for for your reply.

          Now please allow me to clear up a few things for you.

          Apparently I left you with the impression that I just saw for the first time an ad about offline marketing to local businesses and decided to take action doing this without any other experience at all in advertising and marketing.

          I apologize if that is the impression I left you with.

          I've been in advertising for nearly 19 years selling to business owners. Never once did they ask me how I did what I did. They only wanted results. They want customers picking up the phone and calling them to place orders. They want customers walking in the door spending money. They want old customers returning and current customers spending more money with them.

          I don't believe a person has to be a mechanic to own the best mechanic shop in town. They simply must be smart enough to hire the best mechanics to do the work in their shop.

          I used to be naive.

          I had a friend who was an excellent mechanic and worked on my cars. When the owner of the shop he worked for passed away I thought he should go into business for himself but he quickly informed me that he didn't know anything about running a business nor did he want to. He just liked working on cars and was good at it so he went to work for someone else.

          There are many business owners that own very profitable businesses but they themselves do not do all the work and in some cases do none of the work. They own and run the company. They have hired people that excel at what they do to take care of the details.

          Example:

          Warren Buffet (billionaire) owns GEICO Insurance company but I wouldn't call Warren and expect him to be able to sell me a policy or to handle a claim for me.

          I sold advertising on television and radio. I wrote the scripts for those ads but I was not the cameraman that shot the commercial and the people I sold the advertising to did not expect me to know how to do all of these things. They simply wanted a commercial that produced business for their company and they knew I had a team that handled what I sold them.

          I know marketing and advertising. I know how to run a business. I have been successful at these in the past.

          I know when a website will produce sales and when it will cause somebody to immediately click away from it. Just because I have never built a website doesn't mean I don't recognize what a site looks like that produces results.

          I know what an autoresponder does even though I have never installed the code to a capture page. A business owner will most likely not want the fine details of how to install an autoresponder ... they only want the results of what it will do. They will want me to get it done for them whether I actually do it myself or simply have it done.

          You most likely can't explain to me what happens in detail when you turn a television on or when you click the remote and change channels. You nor I even care about all the electronic facts. We simply want the television to come on and go to the channels we want to watch. We are only looking for the end result that we want and that is all the biz owners want.

          All I am saying here is I disagree with you that I need to be a tecno-wizard to run a business providing new or more business to local biz owners through the use of the internet.

          I do however (as I mentioned in my original post) intend on learning and implementing some of the aspects on occasion but my skill is getting in front of the business owner, finding out what they need and providing solutions to their need whether I actually do the work or simply get it done because I know what they need. I choose to get better at what I am already good at and hire others for what they are good at.

          You can know all the stuff you believe I need to know but if you can't get in front of a business owner and sell it to them ... how profitable will you be?

          That being said I truly appreciate your thoughts and hope you see that there are more ways to get things done than by doing everything yourself.

          Randy




          Originally Posted by rosetrees View Post

          If you have no experience at all, I find it hard to understand how you will be able to "sell" offline services. To be brutally blunt - at this stage you simply won't know what you are talking about! I can't believe that is an effective sales technique.

          Business owners aren't stupid - they will quickly realise that you have no idea what you are talking about.

          Yes, outsourcing is probably a good approach - but only when you know what you are selling. Imagine trying to sell pens, when you've never seen one, never used one and have no idea what they do. You wouldn't sell many.

          I think a lot of people underestimate the skills you need before you "go offline" and sell web services to businesses. Business owners don't know, and don't want to know, the difference between a web designer, seo specialist, person who can set up their email, etc.

          Yes, you can outsource the web design and the seo. But what are you going to do when they ask you how they set up their new website email address in Windows Mail?

          Believe me - if you've sold them the idea of using an email address linked to their new domain and your web designer has added the email address to their brand new website - they aint going to be impressed or happy if you can't turn up in your "superman/woman" outfit and make it work.

          Don't try and run before you can walk. Just work on your church website. The reason it's time consuming is because you are learning. Keep learning. The rest will follow.
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          Maximize Leads, Sales, Referrals, Donations, and Up-Sells!!! (USA Only)
          Inbox Me for a Special Link to Save 50%. http://www.BoostLeadsAndSales.com/

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  • Profile picture of the author Always-A-Warrior
    You can check the 'Warrior For Hire' section or as I use craigslist, under 'Philippines Manila' then click on 'Resumes' to get the help you need to outsource your work. I find them more efficient for low price.
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  • Profile picture of the author Fernando Veloso
    Randy,

    PM on your way.

    But to tell you my honest opinion, you need to find ONE guy you trust, and keep him on your side.

    There is no other way - unless you want to have headaches.

    Fernando
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author JoeVincent
    This kind of approach is testament to what's missing from so many of the offline WSO's.
    No misunderstanding; several of the offline WSO's I've read present great business building strategies and techniques for growing a clientele, etc...
    But many of them assume an audience which already has internet marketing skills.

    The hope of $$$ might make a potential buyer jump the gun in that regard, especially a newbie buyer.

    It pays to have a foundation of experience, even if limited, of success marketing on the internet before trying to sell those same services to others.
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  • Profile picture of the author jedz
    Banned
    Hi HeyAdman,

    Offshore Outsourcing is now a widely known compelling business strategy several companies, from small to large scaled ones, had been turning onto to continually maintain their stable status in today's overly competitive market. This approach has already been globally proven beneficial and reliable as well.

    As I always, outsourcing has an advantages and disadvantages. There are reliable and reputable companies whom you can trusted however, there are also companies you can't be trusted. You need to know the requirements in outsourcing, ask for samples and references. Of course, you have to know some basic knowledge and ideas of the project.

    If you need more information, do not hesitate to contact me. Please check my sig for more information.
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  • Profile picture of the author HeyAdMan
    Apparently my original post must have led people to believe I have no clue about websites, lead capture pages, SEO, back linking, Fan pages, Twitter, autoresponders, etc. etc.

    I apologize if that is what you came away with.

    For clarification I said I have not ever done these things personally .... not that I haven't read and/or watched videos and been on teleseminars about all of this.

    I can assure you that I am very well versed on what they do and how they are used and can easily sell to biz owners what they need once I do a Customer Needs Analysis.

    I simply stated that I have never actually done some of these things and would prefer (at this time) to continue studying and implementing my craft which is marketing, advertising and selling. I have sold real estate but never built a home. I have sold vacuum cleaners but never built a vacuum cleaner. I have sold cars but never built one.

    Trust me ... this can be done ... I've done it. LOL

    Why is it so hard for some of you to think it is impossible to sell Internet services without having ever built a website or added Aweber code to a blog or website, etc., etc.?

    I have already been selling capture pages complete with one year of marketing and have a friend I met through Maria Gudelis Offline Challenge that produces the work for me ... I just sell it.

    Here is just one thing I sell that I did not and do not create but credit is given to the creators on the website. I find people and businesses that want similar solutions and sell them on our services at: BIZBUZ MEDIA.

    I'm amazed that some can't see how somebody can sell something they don't create themselves yet many Internet marketers do just that and have been doing it for years while earning a small (and sometimes large) fortune doing just that.

    You can have the finest product or service in the world ... but until somebody sells it (somebody like me) ... nothing happens and no money is made. I sell whether I create or somebody else creates.

    Hopefully this helps to eliminate any confusion. I am simply looking for how to find the right people to outsource to so when I sell I can know that my clients will be thoroughly happy clients. Happy enough to refer others to me and my team.

    I thank ALL of you for your reply's, insights and thoughts very much.

    Randy
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  • Profile picture of the author John Pawlett
    Hey Randy

    I totally understand where you are coming from from!

    I started online back in 1999 (Joined here in 2003), in my first full year online I earned $202,000 (net) without knowing what I was doing!

    I then started to learn how to build websites, write a bit of copy, etc..and lo and behold my earnings nose dived.

    These days I just stick to ideas and the project management of them, all the rest of the stuff is outsourced.

    Apart from a ten year spell in the Army all of my career has been in sales, I love to sell and to me the 'offline' market as it's been dubbed is the easiest market to sell to when done properly.

    Most Business owners don't give a monkeys how you get results (whether by social media, PPC etc) they just care about their ROI.

    I have noticed a massive influx of people buying 'offline' related products (I personally don't see this as a lot of people selling to the offline market as most won't take action, more a trend for the IMers to sell more product) but very little support for these people.

    I am in the process of setting up a support structure where all 'sales people' will get training and the prospecting and closing tools needed to sell, while all of the actual fulfilment and reporting will be handled by us in-house, giving them more opportunity to sell, and leaving the client with the ROI they are after.

    A multi million pound mentor of mine said to me on Friday "when I work with someone I like to know their strengths and weaknesses, then I utilise their strengths and replace their weaknesses with someone else who has that particular skill set, sod having them work on their weaknesses, it takes to long and mistakes are made while they are learning".

    Although I understand it when people argue that you should know what you are talking about, but you don't need to know html for example, to understand the benefits. At the end of the day the benefits are what the client is interested in.

    You seem to know exactly what path you need to take, pm me if you want a chat about outsourcing.

    Kind regards

    John
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