Squeeze page or popup?
I have now got freebie to give away with my website but for simplicity to begin with I have added an instant popup at the top of the page which offers an e-book which is useful and complementary to the product I am selling.
Should I now advertise to send prospects to and entirely separate squeeze page or keep things the way they are? I am becoming weary of having to always go through hoops myself to get to the main product so do not want to weary my prospects any more than necessary?
I suppose the answer might be to rotate ads to see which one convert best but witthout going to all that trouble I just wondered whether anyone could say from experience what should work the best.
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