Google "sponsored links" trick

15 replies
This may already be well known, but I stumbled onto it by accident recently and thought I'd share:

Suppose you're interested in the search term "credit cards" and you wanted to see how many sponsored links are being purchased that term, you can do a search like this...

credit cards - Google Search

Good tool for those who are looking for PPC ad opportunities. Check your longtail keywords in this fashion to see if you can buy some clicks on the cheap.
#google #sponsored links #trick
  • Profile picture of the author Edson Buchanan
    Great post, I have done some PPC and I have never heard using that method for searching.

    Nice!
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  • Profile picture of the author Dennis Doggett
    Whoa! Cool! That's probably one of those "Secrets" that the gurus want to
    sell you for $97. LOL!

    Do some serious research with this combined with some other methods, show some results, write the methods up and you have a WSO!

    Thanks for the tip.

    Dennis...
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  • Profile picture of the author garyv
    I don't get it - isn't that the same as the "more sponsored links >>" link that is at the bottom of every google search?
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by garyv View Post

      I don't get it - isn't that the same as the "more sponsored links >>" link that is at the bottom of every google search?
      Yes, that's where I found it. However, that "more sponsored links" search link DOESN'T appear if there aren't enough PPC advertisers for a particular search term to take the AdWords ads onto a second page.

      What is new, at least to me, is that I just realized I could use it as a research method. When using the Google keyword tool, there's a tiny bar graph that indicates how much competition there is for a particular search term. That tiny bar is a very, very vague indicator. By plugging in the actual search term into the sponsored links search, you can actually see EXACTLY how many competitors there are for a search term.
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      • Profile picture of the author Killer Joe
        That's the tip of the day in my book.

        I played around a little with some of the keywords I bid on it was very revealing.

        Something else I noticed, the results can come up for not only the entire phrase, but also the individual words.

        As an example, if you type in the words - hot dogs - you will see a good example of what I am talking about. This is probably a due to people bidding on broad match keywords without applying the proper negative keywords.

        I'll bet you could spy on your competition and see how sophisticated a campaign they are running by looking at the ads that show up for certian keywords.

        All in all, pretty cool tool. Thanks for that.

        KJ
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  • Profile picture of the author Chris Monty
    Wow, that is a good one. I don't think I have seen that one before.

    Could be a handy little research tool. Nice find.
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  • Profile picture of the author AlexKaplo
    Wow very good trick thanks for sharing it!

    Regards,

    -Alex Kaplo
    Signature

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  • Profile picture of the author leekhinc
    Thanks for the tips!
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  • Profile picture of the author saou
    [DELETED]
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    • Profile picture of the author Mrs S
      I stumbled across this the other day thanks to an expert course that I did pay $$ for! It is definitely a useful addition to the research stage. While the keyword tool shows the level of competition using this search lets you see who is advertising on which keywords.
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  • Profile picture of the author dennisleo0
    good post thanks!!
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  • Profile picture of the author AbdulAzim
    Really great post.
    This stuff can help me predict how competitive my chosen keyword.

    Thanks a lot.

    Azim
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  • Profile picture of the author Nigel Greaves
    Steven,

    Thanks for sharing this tip I can see some real benefits to using this for keyword research.

    Nigel
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  • Profile picture of the author dail
    That was a great find and one that I will use and keep in my favorites.

    Many thanks for sharing this valuable piece of information.
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