improve conversion rate. advice please..

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The help I need is for the site in my sig. : Ready Made Joomla
I do get a handful of visitors each day (ranging from 200 to 600) . But, I hardly get 1 sale or 2 in a day.
I want to improve the conversion rate. Do I need to drastically change my sales page? What can I do?
#advice #conversion #improve #rate

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