A WSO with a bonus makes it have a better price or not? i.e. , $47 + CANDY = SPECIAL OFFER?

by 16 replies
19
Hey guys,

Say for example,

I sell one product on my site for $47

I sell the same product over here as a WSO for $47 but with a bonus.

Attaching a bonus makes it have a better price or does it not?

2. A Warrior Special Offer Means The Price You Give Must Be Better Than The Price The Public At Large Can Get. (This is not a "buy my product" forum, it is a "Special Offer" forum)

Is the product legible to be posted as a WSO? I am having a great confusion...

Cheers
#main internet marketing discussion forum #bonus #makes #price #wso
  • I think you should still lower the price. No matter how many bonuses you offer, people will not be satisfied if they find the product being offered for the same price somewhere else. They are seeking the main product, and not so much the bonuses included with it.
  • @ Akky

    Not necessarily.

    It means that if you are selling the product on your website for $47 then you might consider offering your product in a WSO at $37 or $27. Offering a bonus rarely justifies it as a WSO unless the bonus is so amazing and better than the actual product.
  • Banned
    [DELETED]
  • I too think, but what if the bonus is worthless...It's just like offering a bookmark along with a costly book. That means, it's a special offer. I've never seen any thread which talked about this - Just a question.

    I too think that the price should be reduced...

    Cheers!
  • Stop trying to game the sstem. Just lower the price $10 or something, or dont sell it as a WSO - since it isnt.
  • I don't think the OP is saying he IS doing it, but rather raising it as a hypothetical question.

    My answer is that it depends on the bonus.

    I think any type of service oriented bonus would make it more of a true WSO.

    For example, if you sell a guide on setting up AdSense sites for $47 to the public, but ONLY include 2 hours of one-on-one coaching to Warriors, then I don't see a problem with it.

    On the other hand, if the bonus was just a collection of easy to find (read: outdated and/or low quality) PLR guides on AdSense, then that wouldn't be in the spirit of a WSO.

    In other words, I don't think anybody can give a definite answer that covers all cases. That's my take on it.

    All the best,
    Michael
    • [1] reply
    • Dont make it a bonus - make it part of the product. Then its a different product. Then you can tell anyone of the whiners who bitch n moan about it to kiss off.

      Its usually the same little skunks who run over to BHW and upload your stuff to ********** and rapidshare and boast to their thieving little twit friends - look at me I can steal like you cool guys - gimme rep.

      Far too many crybabies over < $10

      By getting more, or better or different offer than what a person sells to the general public at large is a WSO.
  • Banned
    I think you answered the question yourself.
    Note the word "price" being included,
    and the absense of the word "bonus"
    • [ 3 ] Thanks
    • [2] replies
    • Dang it!

      I ran out of my allotment for the Thanks button today. So...

      Thanks, Les.

      Just out of curiosity, do you think a bonus of a service is different than an add-on product? Does it matter?

      Heck, I think the best answer is to not include it as a bonus, but to make it part of the product.

      I'm not saying bonuses are bad, but that they need to be used in the right way to make them special. But, that's just my opinion.

      All the best,
      Michael

      p.s. 20
      • [1] reply
    • However, it is arguable that:

      "One ebook" is a product

      "Two ebooks" is a different product

      Regardless of whether you call one of the ebooks a bonus or not, it increases the value of the product, and consequently should increase the price.

      The sticking point for me is "Better Than The Price The Public At Large Can Get" - because the public at large can buy WSOs. You can buy WSOs even when you are banned from the forum. (And indeed, even when the seller is banned from the forum.)

      So from where I sit, this rule is requiring me to charge a different price outside of the WSO forum purely so I can take extra money from customers who aren't on the forum. I don't think that treats my customers very well. I don't have a good answer to this, but I firmly believe that if a WSO is supposed to be special for Warriors, then only Warriors should be able to buy it.

      Couple this with the prohibition on driving traffic to the WSO forum, and I can't market a WSO product effectively under what I consider a fair setup.

      Right now, I've got a product out there which is charging an extra $10 to anyone who doesn't find and use a discount code, because I'm required to charge more outside the forum AND it's generally considered stupid not to sell outside the forum as well as in the WSO section.

      So here are the current best practices, as stated in the rules:

      1. Don't sell your product only in the WSO forum

      2. Don't drive traffic to your WSO

      3. Charge a lower price for your WSO

      Doesn't this require me to drive my customers to a product that costs more, when it is clearly to the customer's advantage to buy through the WSO?
      • [1] reply
  • Why not use it to your advantage and sell more?

    Emphasize that it's sold at your web site.

    Drop the price by say 10 bucks to $37. Don't race to the bottom, but show an open good faith gesture.

    Add the bonus (if valuable) and make it only available to warriors.

    Re-emphasize that it's regularly sold for $47 on your site.

    Limit the number of copies you sell in the WSO.

    You're pushing for the sale by limiting quantities, giving a better price for warriors as the wso is supposed to do, AND your throwing in an exclusive (again, if valuable) bonus.

    Why wouldn't people buy the wso?
  • I'd agree with a few of the posters that said you could put it into the product itself. As long as it's a quality addition to the product you could name it something else and it becomes an entirely different product.

    I also liked the idea of reducing the price a little bit and adding on a few bonuses. You'd likely create a higher demand for your product and sell more to outweigh the lower price if you offered solid bonuses - not some product you bought from a PLR store.
  • Thanks to all for your views..

    But Les,

    What if I am offering a voucher or coupon in a WSO, so that makes it have a better price? But then, the prices are again same.

    Buy through website -> No coupon
    Buy through WarriorForum ->Get a $100 (worth) coupon

    Please confirm? Thanks again!

    Cheers,
    Akhil
  • @CDarklock: That's a very good point, IMO.

    The way I see it: You can still offer the same (or a lower) price to your list, since that is not the general public. To me, this makes it kind of fair again.
    If you are a WF member and/or on my list, you get the lower price. If you're a "stranger", you pay the higher price, but by signing up to my list (e.g. through one of my freebies) you'll get the benefit of lower prices from that point onward.

    By offering freebies, you can actually make it very easy and compelling for people to sign up and then get the benefits of lower prices. So, if they don't do that, it's kinda their own fault.
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