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How important that domain name matches keyword phrase?

by Winlin
12 replies
How beneficial is it that the domain name matches the primary keyword phrase?

Does doing this tip the competition off to your key words?

Does it matter?

Thanks
#domain #important #keyword #matches #phrase
  • Profile picture of the author Alex Gorbachev
    Hi.

    Having a keyword-rich domain name is an important factor of Search Engine Optimization. Choosing the right domain could boost your search engine rankings.

    If you have an opportunity to snatch a keyword-rich domain name, do not hesitate to grab it.

    But you have to build backlinks to beat your competitors!
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  • Profile picture of the author ChrisHunt
    Google over-weights the keywords in domain names, so YES for now it's very beneficial.

    PLUS if someone links to you by your web address then it'll have the keywords in the anchor text (another ranking factor).

    Your competitors can take a look at what you're optimizing for in your title tags. Does it matter? If they can do it to you then you can do it back - works out kind of even in my book!

    Basically backlinks are the most important factor in ranking, there are others as you'll find out.
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  • Profile picture of the author E. Brian Rose
    Here is an article on the topic that quotes Matt Cutts of Google...
    Why Keyword Domains Are Better for SEO - John Andrews - johnon.com
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    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author ChrisHunt
      Originally Posted by E. Brian Rose View Post

      Here is an article on the topic that quotes Matt Cutts of Google...
      Why Keyword Domains Are Better for SEO - John Andrews - johnon.com
      I'm not having a pop here Brian, it's always good to see articles on SEO...

      ...the sites directory structure has an arbitrary number in it, the title tags are poorly optimized, it's a page rank one, the full articles are on the home page of the blog (rather then a snippet) which can be seen as duplicate content by google, his site architecture is really poor AND THE GUY'S A PROFESSIONAL SEO!

      Bottom line, his post seems like disinformation to me.
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      • Profile picture of the author Winlin
        Originally Posted by gobeno View Post

        Hi.

        Having a keyword-rich domain name is an important factor of Search Engine Optimization. Choosing the right domain could boost your search engine rankings.

        If you have an opportunity to snatch a keyword-rich domain name, do not hesitate to grab it.

        But you have to build backlinks to beat your competitors!
        Originally Posted by E. Brian Rose View Post

        Here is an article on the topic that quotes Matt Cutts of Google...
        Why Keyword Domains Are Better for SEO - John Andrews - johnon.com
        Originally Posted by ChrisHunt View Post

        Google over-weights the keywords in domain names, so YES for now it's very beneficial.

        PLUS if someone links to you by your web address then it'll have the keywords in the anchor text (another ranking factor).

        Your competitors can take a look at what you're optimizing for in your title tags. Does it matter? If they can do it to you then you can do it back - works out kind of even in my book!

        Basically backlinks are the most important factor in ranking, there are others as you'll find out.
        Originally Posted by ChrisHunt View Post

        I'm not having a pop here Brian, it's always good to see articles on SEO...

        ...the sites directory structure has an arbitrary number in it, the title tags are poorly optimized, it's a page rank one, the full articles are on the home page of the blog (rather then a snippet) which can be seen as duplicate content by google, his site architecture is really poor AND THE GUY'S A PROFESSIONAL SEO!

        Bottom line, his post seems like disinformation to me.

        Thanks for the input, you have all been more than helpful...
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      • Profile picture of the author E. Brian Rose
        Originally Posted by ChrisHunt View Post

        I'm not having a pop here Brian, it's always good to see articles on SEO...

        ...the sites directory structure has an arbitrary number in it, the title tags are poorly optimized, it's a page rank one, the full articles are on the home page of the blog (rather then a snippet) which can be seen as duplicate content by google, his site architecture is really poor AND THE GUY'S A PROFESSIONAL SEO!

        Bottom line, his post seems like disinformation to me.
        I have no doubt that you are correct in everything you just wrote... however, I did a quick Google search for the topic and his was the first result. Honestly, I didn't even read more than the first paragraph where he quoted Cutts.
        Signature

        Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Zeus66
    Trust me on this or don't....

    I test the crap out of these kinds of issues, and a 100% match between your domain name and the searcher's search term matters. This is especially true if you target lower competition longtail phrases.

    John
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  • Profile picture of the author Domainate
    To the OP and everyone else in doubt, search on Google for credit cards and see what site beats out Visa, Mastercard, Discover, and Amex, the 4 established authorities of the credit card industry.

    Yes, exact keyword matching domain will help you rank well. The evidence of this is EVERYWHERE.
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  • Profile picture of the author Daedric
    Having your keyword in your domain makes it easier for you to rank your site later on. It helps potential users to decide what your site is about at a glance too.
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    • Profile picture of the author Winlin
      Originally Posted by Nametrader.com View Post

      To the OP and everyone else in doubt, search on Google for credit cards and see what site beats out Visa, Mastercard, Discover, and Amex, the 4 established authorities of the credit card industry.

      Yes, exact keyword matching domain will help you rank well. The evidence of this is EVERYWHERE.

      Good observation ...

      Originally Posted by nigelwhittaker View Post

      I agree with the commentators above. Google pays significant attention to a keyword rich domain name. However, a successful backlinking campaign will compensate a website with a non-optimised keyword domain.
      Many seem to agree ...

      Originally Posted by Daedric View Post

      Having your keyword in your domain makes it easier for you to rank your site later on. It helps potential users to decide what your site is about at a glance too.
      Ecellent Point....
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  • Profile picture of the author Bon-Bon
    Keyword rich domain name is very effective especially if you want to get quick SE ranking. Its even better if the niche that you are targeting has a low competition. Keyword rich domain gives you a head start In SEO. The rest will depend on your On page and off page optimization.
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