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High Price One Time or Low Monthly Membership?

by E. Brian Rose
13 replies
Assuming that you found a course/method that you just had to have... would you rather pay a one time high premium or would you rather pay smaller monthly amounts and be a part of a community where the course is taught and discussed amongst your peers?
#high #low #membership #monthly #price #time
  • Profile picture of the author edhardy123
    Banned
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    • Profile picture of the author salegurus
      Originally Posted by edhardy123 View Post

      A drunk walks up to a barkeeper one day and says, "If I show you a trick will you give me a free drink?" The Barkeep says "Depends on how good of a trick it is."

      The Drunk reaches into his pocket and pulls out a frog and places him behind the piano. The frog starts to play the sweetest jazz riff the barkeeper has ever heard. He pours the drunk his drink.

      The drunk, after killing his drink says, "If I show you another trick can I have another free one?" The barkeep says "If it is anything like that last one, you can drink free all night." The drunk reaches into his other pocket, pulls out a rat, sets it on top of the piano, and the rat starts scatting along with the frog."
      Nice joke, but your posts have nothing to do with the thread topics, i assume you are aware that spamming this forum is not tolerated.
      I must admit that your approach "spamming with jokes" is a new one to me.
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      • Profile picture of the author E. Brian Rose
        Originally Posted by salegurus View Post

        Nice joke, but your posts have nothing to do with the thread topics, i assume you are aware that spamming this forum is not tolerated.
        I must admit that your approach "spamming with jokes" is a new one to me.
        For a moment I was thinking that there was some hidden meaning and I was just too tired to get it. Glad I'm not crazy
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  • Profile picture of the author E. Brian Rose
    Ok, thanks for that.
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    • Profile picture of the author Ryan D
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      Since really good communities are hard to build, I'd opt for one-time fees.
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    • Profile picture of the author Alton Hargrave
      Well, I don't know any good jokes tonight, but in answer to your question, I must say that I have yet to find a membership site that stays in business unless they charge monthly membership fees. The sites that charge a lifetime fee seem to lose their motivation in 3 to 6 months. I just found another one today that I paid a one time fee and they collapsed. That is my experience; others may have had better luck.

      Alton
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      • Profile picture of the author E. Brian Rose
        Thanks to everybody for the responses. I hope to see more.

        Originally Posted by Alton Hargrave View Post

        The sites that charge a lifetime fee seem to lose their motivation in 3 to 6 months.
        Alston, I was not refering to a membership site for the one time fee. It would be a download package (pdf, videos, etc.). The other choice was monthly fee based membership site.

        Thanks again, everybody.
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        Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Gene Pimentel
    Smaller monthly amounts. Smaller risk, in case it doesn't live up to the promise.
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  • Profile picture of the author N4PGW
    Originally Posted by E. Brian Rose View Post

    Assuming that you found a course/method that you just had to have... would you rather pay a one time high premium or would you rather pay smaller monthly amounts and be a part of a community where the course is taught and discussed amongst your peers?
    To me, it would depend on the nature of the product. You could sell the eBook teaching or outlining the method and offer a membership for product support and coaching, etc.

    If it were as simple as 'How to pick a product from ClickBank' and nothing more, a single price is better, but if it is a success support system where someone will be there to answer questions and discuss choices and problems and it will take time to learn the entire system, the membership site is better.

    In your favor, I would think that continuity income beats one-time sales because the work performs for a longer period of time. Improvements can be made more easily and newer products don't have to be sold, just kind of tacked into the membership where the customers have to stay a little longer so they can learn it too....

    Just my two cents
    Buck
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  • Profile picture of the author ErnieB
    In todays economy i think a smaller monthly fee would be an easier sell than a larger one time fee, just for the fact that many people are price buyers and also knowing they can cancel anytime helps seal the deal.
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  • Profile picture of the author James Sol Radina
    Higher upfront fee. Retention on membership sites is quite horrible right now. You will be doing so much work trying to bring on new members all the time, update content constantly, manage customer service and on and on. Why, because most people dont implement what is taught, they dont use it, feel guilty for not logging on and quit.

    The same thing will happen in your upfront product, 80/20 rule, 20% will use it and make it work. So you might as well get paid upfront.

    Plus I think JV's are more likely to mail for you on an upfront package vs membership.

    I like the model of upfront package with a free simple membership model on the back end that you can easily update with latest news... this way you are keeping in front of them as authority, its free so they wont quit, and hopefully it's something you can manage easily... or it is a micro continuity with a set number of videos, courses, or whatever....
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  • Profile picture of the author TimG
    That's an interesting question and was a bit of a dilemma I was recently facing with a product I am getting ready to launch on Clickbank next week.

    The product comes with a good amount of material with the initial purchase followed with regular monthly updates. So I literally had to ask myself your same question - Do I charge a one time fee or go with a monthly fee instead?

    I opted to go with a one time fee and figured I could make up the difference over time with an occasional product recommendation or advertisement in the monthly update.

    Memberships are a tough sell because you have to fill the slots and then continue to keep them there on a month by month basis.

    Respectfully,
    Tim
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