High Price One Time or Low Monthly Membership?

Ok, thanks for that.

Smaller monthly amounts. Smaller risk, in case it doesn't live up to the promise.

To me, it would depend on the nature of the product. You could sell the eBook teaching or outlining the method and offer a membership for product support and coaching, etc.

If it were as simple as 'How to pick a product from ClickBank' and nothing more, a single price is better, but if it is a success support system where someone will be there to answer questions and discuss choices and problems and it will take time to learn the entire system, the membership site is better.

In your favor, I would think that continuity income beats one-time sales because the work performs for a longer period of time. Improvements can be made more easily and newer products don't have to be sold, just kind of tacked into the membership where the customers have to stay a little longer so they can learn it too....

Just my two cents
Buck

In todays economy i think a smaller monthly fee would be an easier sell than a larger one time fee, just for the fact that many people are price buyers and also knowing they can cancel anytime helps seal the deal.

Higher upfront fee. Retention on membership sites is quite horrible right now. You will be doing so much work trying to bring on new members all the time, update content constantly, manage customer service and on and on. Why, because most people dont implement what is taught, they dont use it, feel guilty for not logging on and quit.

The same thing will happen in your upfront product, 80/20 rule, 20% will use it and make it work. So you might as well get paid upfront.

Plus I think JV's are more likely to mail for you on an upfront package vs membership.

I like the model of upfront package with a free simple membership model on the back end that you can easily update with latest news... this way you are keeping in front of them as authority, its free so they wont quit, and hopefully it's something you can manage easily... or it is a micro continuity with a set number of videos, courses, or whatever....

That's an interesting question and was a bit of a dilemma I was recently facing with a product I am getting ready to launch on Clickbank next week.

The product comes with a good amount of material with the initial purchase followed with regular monthly updates. So I literally had to ask myself your same question - Do I charge a one time fee or go with a monthly fee instead?

I opted to go with a one time fee and figured I could make up the difference over time with an occasional product recommendation or advertisement in the monthly update.

Memberships are a tough sell because you have to fill the slots and then continue to keep them there on a month by month basis.

Respectfully,
Tim