[Free Report] Electronic Cigarette Niche | Looking For Feedback Please

This is my first real solid attempt at an e-book/report. It's contains everything I've learned about affiliate marketing electronic cigarettes and how I built my e-cig affiliate business to the point where last month, my monthly check was almost $4,500.

I've learned so much from warriorforum and I wanted to share it here in the free version with everyone. But I was also hoping that some of you who have experience writing ebooks and reports could offer some advise.

My boyfriend only says "it looks great babe" and points out grammatical errors. What I really need is people to tell me which parts are good and what needs work. (I can take constructive criticism in a public forum but for those that are very critical maybe you could just PM me. I want to hear it, can't learn quick and hard without getting beat up a little, but I don't want to be embarressed)

I believe the content is good, it's my formatting that I'm really unsure about.

Some questions I was wondering

Is my intro to long?
Should I be using more Color?
Because it's only like 9 pages, does it really need a table of contents?
Am I missing anything?
Would you sell a report like this or is it better to use as a lead magnet?
If you would sell it, how much?
Anything else you can suggest?
Can you think of a better title?
What am I really supposed to say to protect my copyright when I want to share a report but not allow for it to be sold?

Thanks in advance to anyone who contributes.

Stephanie