Do banners still work...?

Not as well as they used to, but I think they still work.

Clickbank
Ejunkie
Paygear
Paydotcom.com

Banners suck b@lls in my opinion ... unless you do some kind of revenue-share with the actual site in questions ... stick to PPC or PPV. Much more effective.

Any questions, drop me a line!

Nick

Banner advertising works for some and is extremely profitable. It is still one of the cheaper methods of advertising.

The successful users of banners like most things which people excel at is because they are skilled and make it look easy. To the novice who does not have the appropriate skills to apply to banner advertising they will fail and could lose money at it.

There is no substitute for learning the skills or paying someone who has.

As stated above banners are still generating great business if they did not work none of the big companies would still use them. But they have to be in the correct place on the page and offering targeted offers..I use them on all blogs

They dont work aswell as they used to but they are so cheap to place you would be crazy not to put any up even on google content network you can still pay $0.01 per click, and even placing them on websites yourself i have found high ranking site with over 100,000 views a month offering ad space for $30 for the month.

Matt

Thanks guys, some good responses

They can still work, and you can approach some sites with large traffic and get a good local deal which can deliver a significant number of clicks at a low CPC in my experience.

I still think they work,but don't go mad with them.

I will be setting up my banner ad campaign later on today, I will tell you how it go. I think they are worth it if your banner is on the right website. When it comes to marketing it all about testing, I will say do not mind testing things out to see what work..

A banner "works" for me as long as I'm getting a positive ROI. There's no general rule of thumb whether something works or not. It's the equivalent of asking if Google stock, in general, is overpriced.

I still use banners, some are placements with my Google Adwords campaigns and the others are clearly targeted sites that I have tested. It also depends on what you make per sale. In my opinion, if you make less then $50 per product, I wouldn't put much time or effort in banners.

Banners still work, but not as well as in their "hay-day", the good news is that are not as expensive as they used to be. I definitely would be selective, and pay close attention to the numbers and drop whatever is not working as well as it needs to.

It's interesting that the consensus is all over the place on this!

As with anything else, only testing will provide you with valid data. I do a LOT of banner advertising for my clients and it makes them a significant amount of money! So, do banners work? Yes, but that's not the end of the story.

We do not do banner advertising via Adwords, though I know people who are doing well with this. Instead, we find medium-to-high traffic blogs that are tightly targeted to our client's products/services and then approach the blog owner directly.

We do go through some networks but most of our deals are made directly with the blog owner themselves and we usually get great rates! Most of the time, we are paying a fixed monthly rate rather than per impression.

If you track each banner, you'll quickly know if you are producing a positive ROI.

Another trick (if the blog is also running Adsense) is to put a Content ad on the site (set to PPC) and see how it performs. If it performs well, a banner will usually do much better.

As far as positioning goes, you already know that above-the-fold is where it's at. I wouldn't waste my time with anything below the fold.

Oops, forgot to answer your last question!

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Do yall have a good place I could go to buy banner ads besides Google Content Network?? Read through this post and got some ideas I want to try out with more banner ads since they've been good to me but not sure where to go (besides individual blogs to purchase).


Thanks!!


Adbrite is too high for me...$.20 per click and AdToll doesn't have many sites in my target market. Any others??

I use banners for campaigns on the content network and they bring in consistent traffic every day for pennies!

Sally

Yes - tons of people are still using banners and making a killing