Since I do everything online that I can, I would love to be able to schedule an appointment with my hair stylist, massage person, and pre-order by pickup lunch at the local sandwich shoppe. Here that is not possible yet.
Having some family in the restaurant business is eye opening. They do their best to market, but spend most of the time actually operating the business, dealing with employees, cleaning, ordering product, cooking, etc. Marketing is done when all that other stuff is done and there is very little energy left for it. A website is a luxury and online ordering or communication is off limits because of lack of time.
Things will be more and more connected and online, but there is still a big gap between what is possible and what is.