Just looking at many of the products on Clickbank or the Warrior Special Offers Forum, I notice that most of the products are trying to be the "end all, be all" product. Unfortunately, this type of mentality is extremely unsuccessful.
Okay, lets take a timeout to explain more about what your USP can include.
It doesn't matter if you have your own product or an affiliate website. This thought process should be done no matter what business model you are using.
1. Identify your USP.
The first thing you must do is identify your unique selling point. Remember, you want your USP to be the best in the industry.
Are you offering the lowest price? Are you offering the most bonuses? (works extremely well for affiliate websites.) Do you have a better guarantee?
I can go on and on asking these questions, but identifying your USP doesn't have to be a difficult process. Simply find that one specific area in which your offer is the best, and stress that area in all facets of your business.
2. Implement your USP on your sales page.
Okay, so now you have identified your USP. Now you have to implement it into your sales-page, sales-video, affiliate website, etc. You want every single person exposed to your offer to notice your USP. Mention it multiple times and make it a big deal.
3. Implement your USP in your advertising.
Many people have no problem implementing their USP into their sales-page, but one thing I've noticed is that many people and companies forget to use it in their advertising.
Whether you're using PPC or free traffic methods such as article marketing, don't be afraid to mention your USP.
For example, if you are running a banner ad on a targeted niche site, the ad could read something like this:
"We sell the same product as Company A - at 75% Less"
Short and simple.
Let me know your unique selling propositions in the comments area. I always love to hear how people are making their offers more unique!