ATTENTION NEWBIES: Do You Have A Unique Selling Proposition?

by ADAMw3
6 replies
Every day I see products come out within the Internet marketing industry, and the first thing I look for within the sales page is the "Unique Selling Proposition" (USP). A USP is the specific advantage of a product that no other competitor can offer.

Just looking at many of the products on Clickbank or the Warrior Special Offers Forum, I notice that most of the products are trying to be the "end all, be all" product. Unfortunately, this type of mentality is extremely unsuccessful.

Okay, lets take a timeout to explain more about what your USP can include.
It doesn't matter if you have your own product or an affiliate website. This thought process should be done no matter what business model you are using.

1. Identify your USP.

The first thing you must do is identify your unique selling point. Remember, you want your USP to be the best in the industry.

Are you offering the lowest price? Are you offering the most bonuses? (works extremely well for affiliate websites.) Do you have a better guarantee?

I can go on and on asking these questions, but identifying your USP doesn't have to be a difficult process. Simply find that one specific area in which your offer is the best, and stress that area in all facets of your business.

2. Implement your USP on your sales page.

Okay, so now you have identified your USP. Now you have to implement it into your sales-page, sales-video, affiliate website, etc. You want every single person exposed to your offer to notice your USP. Mention it multiple times and make it a big deal.

3. Implement your USP in your advertising.

Many people have no problem implementing their USP into their sales-page, but one thing I've noticed is that many people and companies forget to use it in their advertising.

Whether you're using PPC or free traffic methods such as article marketing, don't be afraid to mention your USP.

For example, if you are running a banner ad on a targeted niche site, the ad could read something like this:

"We sell the same product as Company A - at 75% Less"

Short and simple.

Let me know your unique selling propositions in the comments area. I always love to hear how people are making their offers more unique!
#attention #newbies #proposition #selling #unique
  • Profile picture of the author James Foster
    Solid man.

    Personally, I like to think of the USP as "Unique Sales Position" - it's just my word choice, but it gets me thinking "How is this different than my competitors" so I can write better ads.
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    • Profile picture of the author ryanbiddulph
      A helpful post Adam. Thanks for sharing your insight on USPs.
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      Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Gringo
    This is some great information here. Makes me rember my days as an Army Recruiter.

    Bottom line is Have something specific to them and touch there wants and desires.

    Show them a unique course of action to achieving the goal they have in mind.

    If you can touch the emotional side in many case's you will close the deal/sale.
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  • Profile picture of the author ADAMw3
    Originally Posted by honestbizpro View Post

    Solid info Adam.

    Also we all have a unique story to tell that can many times help us identify with our prospects as well.

    That's a good point... I totally left that one out. A story is a great way to get people to relate to your offer.
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  • Profile picture of the author Richard Rogers
    Surely what makes you unique can be your careful choice of words and not necessarily what it is you are offering. Lots of 'Freebies/Bonuses' and cheapest prices can look attractive, but words can make less of them look more valuable to your prospective customer, don't you think?
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