Question: Why would you publish an article on an Ezine rather than your own site?

by RokNStoK 57 replies
Hi Warriors,

I don't understand how publishing your original works on an 'authority site' is more beneficial than publishing it on your own site. I do understand that the reason to do it is for the one-way link. But aren't you giving up the opportunity to 'be' the authority? Also, Instead of getting one link from the authority site... you may get 100 links back if it's published on your own site. What's the story?
#main internet marketing discussion forum #article #ezine #publish #question #site
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  • Profile picture of the author Louise Green
    More traffic, and quicker results.

    Authority sites show up higher in the SERPs and already have a solid user base to tap into straight away. Plus that backlink is more valuable because it's from an authority site.

    They often have articles picked up and syndicated by other sites and social networks.. i.e. they are more trusted in general. You can easily turn one backlink into hundreds of backlinks this way.

    Also, many niche marketers will lift content from authority sites for use in (free) ebooks to help them build a list. This is more free promo.

    If you set up a blog tomorrow and publish an article on it, chances are only a handful of people will read it.

    If you publish the same article on an authority site, hundreds, maybe thousands of people will read it.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by Louise Evans View Post

      More traffic, and quicker results.

      Authority sites show up higher in the SERPs and already have a solid user base to tap into straight away. Plus that backlink is more valuable because it's from an authority site.

      They often have articles picked up and syndicated by other sites and social networks.. i.e. they are more trusted in general. You can easily turn one backlink into hundreds of backlinks this way.

      Also, many niche marketers will lift content from authority sites for use in (free) ebooks to help them build a list. This is more free promo.

      If you set up a blog tomorrow and publish an article on it, chances are only a handful of people will read it.

      If you publish the same article on an authority site, hundreds, maybe thousands of people will read it.
      Exactly!

      Not to discount the value of blogs and niche websites, but, there are TONS of authority sites out there....each with varying structures, functionality, and platform offerings (rev share, etc...)

      With each new one that emerges, I truly believe that people will find it increasingly more difficult to earn from their own websites. A viable strategy would be to use the search engine authority of authority sites, in order to suck in that traffic, and direct it to your own site.....monetize every end of the spectrum and you can do very well. (Monetize a rev share site with Adsense, amazon, clickbank, linkshare, CJ, etc....then, monetize your own site with all of the above again....draw people into that funnel and you can do VERY well...)
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      • Profile picture of the author TimG
        Originally Posted by x3xsolxdierx3x View Post

        Exactly!

        Not to discount the value of blogs and niche websites, but, there are TONS of authority sites out there....each with varying structures, functionality, and platform offerings (rev share, etc...)

        With each new one that emerges, I truly believe that people will find it increasingly more difficult to earn from their own websites. A viable strategy would be to use the search engine authority of authority sites, in order to suck in that traffic, and direct it to your own site.....monetize every end of the spectrum and you can do very well. (Monetize a rev share site with Adsense, amazon, clickbank, linkshare, CJ, etc....then, monetize your own site with all of the above again....draw people into that funnel and you can do VERY well...)

        That my friend is the next evoultion of article (content) marketing and the marketers that recoginze those opportunities sooner versus later will stand to reap the rewards.

        Respectfully,
        Tim
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        • Profile picture of the author x3xsolxdierx3x
          Originally Posted by TimG View Post

          That my friend is the next evoultion of article (content) marketing and the marketers that recoginze those opportunities sooner versus later will stand to reap the rewards.

          Respectfully,
          Tim
          Completely agree, Tim! ...and, I didn't mean to discount the value of Ezine....It's definitely a well established website, that has done ALOT of good for it's members in the form of allowing them to submit content and realize great traffic and growth of their websites/companies....

          It definitely did something RIGHT to get where it is today.

          Unfortunately, I can't help but shake my head when any one site is treated like it is the only one out there or the most important. The best strategy, IMHO, is to use the Squidoo's, HubPages, EZAs of the world, all in conjunction with one another, rather than exclusively or in isolation...

          1) Diversification is key in just about everything we do. If one site goes down or fails....or starts charging members....or adjusts revenue share, etc....having a presence on many sites, rather than just one, can be a time consuming strategy, but it can also serve as a bit of an insurance policy, while tapping into the juice and authority of each site.

          (Just look at eHow.com, a top revenue share community, that, as of about 3 weeks ago, eliminated it's WCP program) (Writer's Compensation Program)

          2) Just like you said....Internet marketers should be on the cutting edge of things, right? I would recommend to anyone here to delve...I mean REALLY delve....into the TOS and FAQs and user experiences of any one given site. If something looks shady, stay far away....Whether one invests in stocks or contributes content online, it is ALWAYS in your best interest to do thorough DD (Due Diligence) before acting on anything.
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  • Profile picture of the author tecHead
    IMHO, the answer is distribution.

    Very good business model to look at is how important it is to musicians to distribute their content to as many outlets as possible. If they only published their content on their own site and ignored say iTunes; how much recognition do you think they'd get as opposed to NOT ignoring iTunes?

    Location, location, location = Distribution, distribution, distribution

    HTH
    PLP,
    tecHead
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    • Profile picture of the author LilBlackDress
      Originally Posted by tecHead View Post

      IMHO, the answer is distribution.

      Very good business model to look at is how important it is to musicians to distribute their content to as many outlets as possible. If they only published their content on their own site and ignored say iTunes; how much recognition do you think they'd get as opposed to NOT ignoring iTunes?

      Location, location, location = Distribution, distribution, distribution

      HTH
      PLP,
      tecHead
      As the mom of upcoming pop singer, I love the way you relate so many things to music.

      And your thought here on location and distribution is perfectly put.
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      • Profile picture of the author tecHead
        Originally Posted by LilBlackDress View Post

        As the mom of upcoming pop singer, I love the way you relate so many things to music.

        And your thought here on location and distribution is perfectly put.
        Outside of the fact that I've been involved in it my entire life in one form or fashion; the music industry is one of the more powerful and sustained business models on the planet.

        Gotta learn something from it, no?

        Thanks for the kudos... and good luck to your up-and-comer.
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  • Profile picture of the author lacraiger
    most people do it for link juice. they dont usually post quality articles on ezine anyway... just cookie cutter text that leads to a couple links at the bottom.
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    • Profile picture of the author jingshenpr
      yes, most people do it is to get more traffic,but supply quality article to readers I think is most importent.
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  • Profile picture of the author RokNStoK
    Thanks Louise, tecHead and Lacraiger. So a good strategy would be to publish my quality articles on my site and then my crappy articles elsewhere?
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    • Yes.. credibility on the backlinks is the most important factor with the authority sites. It's true that you can have 100 of backlinks from your own site but there is always a certain possibility that you would be treated as spammer by search engines and that is something you want only on a cold day in hell
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  • Profile picture of the author CDarklock
    Originally Posted by RokNStoK View Post

    I don't understand how publishing your original works on an 'authority site' is more beneficial than publishing it on your own site.
    Your site has 2,000 people reading it.

    An authority site has 20,000,000 people reading it.

    If you want more people to read your article... where do you post it?
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    • Profile picture of the author Christian York
      Originally Posted by CDarklock View Post

      Your site has 2,000 people reading it.

      An authority site has 20,000,000 people reading it.

      If you want more people to read your article... where do you post it?
      Couldn't have said it better myself

      It's all about getting your content read. People visit ezinearticles to look for information and also ezinearticles ranks in the serps better than your site (if your site is new).
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  • Profile picture of the author RokNStoK
    Thanks CDarklock,
    So to publish the article on your site or an authority site would be for the same purpose... to increase the authority (PR) of my site correct? Do you think it would be better longer term to publish on your own site? Maybe give up the traffic short term? Or is it true that all the links I can get from Ezines is enough to push my authority as high as I want to go?
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  • Profile picture of the author javistuff
    Yeah, I'm on that same question too. I mean... Yeasterday I wrote an article and posted it to my site (it's one month old with like 15 posts/pages on it) and 15 minutes later it was already ranking number in Google for the keyword on the title.

    In a case like that, should I still be posting first on Ezine?

    And, will looking at the long term effect bring a good result on that or Ezine's traffic alone could beat those results at the short term? (It was the OP's question, I know, just thought it was a great one!)
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    • Profile picture of the author HeySal
      Originally Posted by javistuff View Post

      Yeah, I'm on that same question too. I mean... Yeasterday I wrote an article and posted it to my site (it's one month old with like 15 posts/pages on it) and 15 minutes later it was already ranking number in Google for the keyword on the title.

      In a case like that, should I still be posting first on Ezine?

      And, will looking at the long term effect bring a good result on that or Ezine's traffic alone could beat those results at the short term? (It was the OP's question, I know, just thought it was a great one!)
      I always post an article on my site before submitting it. While the submission sites do get more traffic, people aren't usually there just to read - they are there to find articles to use for their own content needs.

      I don't post to submission sites for readers and clicks, although that's a nice side perk - I post for people to post my stuff on their sites - more back links as well as readers who are interested in your niche and click the resource links. Sometimes it leads to other networking as well.

      Um....
      So a good strategy would be to publish my quality articles on my site and then my crappy articles elsewhere?
      You are posting crappy articles? People read those, ya know. It doesn't matter where you post crap, I guess, if you don't care if potential customers think you are an idiot. The bottom line is that people read articles no matter where you put them. They are sometimes your one shot at showing your expertise. Blow it any way you want to.
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  • Profile picture of the author cashcow
    If you publish the same article on an authority site, hundreds, maybe thousands of people will read it.
    Which actually helps to brand you as an authority - after all which has more clout, your article on some unknown blog or your article on one of the most respected sites in your industry (no, I don't mean ezinearticles either!)?

    Lee
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    • Profile picture of the author JAIDEEP2959
      After publishing articles on Ezinearticles.com, you will get highly targeted traffic for 3-4 days which can bring sales.
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    • Profile picture of the author RokNStoK
      Thanks JAIDEEP... short term cash is always good!

      Thank You too cashcow... are you saying submit to 'article directories' within my industry or should I pick a great publisher and submit directly to them(increasing the chances that it will be picked up by a great publisher)? That would seem like a good strategy to write a 'guest article' for a recognised industry leader. Possibly even get picked up as a regular contributor? Am I on the right track?
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  • Profile picture of the author Jamian
    Originally Posted by RokNStoK View Post

    Hi Warriors,

    I don't understand how publishing your original works on an 'authority site' is more beneficial than publishing it on your own site. I do understand that the reason to do it is for the one-way link. But aren't you giving up the opportunity to 'be' the authority? Also, Instead of getting one link from the authority site... you may get 100 links back if it's published on your own site. What's the story?
    Ezine is the one of the top ranking directory, of course the higher the article directories page rank the greater chance you have of increasing your websites page ranking, because of having a high reputable back link going back to your site.

    Jamian
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  • Profile picture of the author Mohammad Afaq
    Ezinearticles has more traffic and it gets indexed and ranked faster and easier than my PR4 site.

    Why would I not submit to Ezine Articles?
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  • Profile picture of the author cashcow
    Thank You too cashcow... are you saying submit to 'article directories' within my industry or should I pick a great publisher and submit directly to them(increasing the chances that it will be picked up by a great publisher)? That would seem like a good strategy to write a 'guest article' for a recognised industry leader. Possibly even get picked up as a regular contributor? Am I on the right track?
    Yes exactly. Actually I'm not saying that you shouldn't submit to ezinearticles, buzzle etc.... Just that you might get better results if you also submit the authority sites in your niche if you can.

    A lot of people don't talk about doing that but I just wanted to highlight the fact that ezinearticles is not the end all and be all of article distribution.

    You might check out Looking for guest bloggers or to guest post? Join My Blog Guest! and see if there are any good blogs that are looking for guest bloggers in your niche. These blogs do require a unique article so you'll want to write one especially for that and not distribute it around everywhere else.

    Lee
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  • Profile picture of the author TimG
    Ideally, you would post the content on your website first. Next, you would write a similar article and post it on Ezinearticles.com linking back to the original article on your website.

    The reason you post on Ezinearticles.com or anywhere else for that matter involves many different factors:

    1 - Increased visibility of your content
    2 - Increased ability to have your content distributed across the net with a link back to your site and your name atatched to the content
    3 - To create brand awareness
    4 - To build backlinks
    5 - To establish yourself as an authority in the niche
    6 - To increase the traffic to your website

    There are more reasons why but I think you see where I'm going with this. Several years ago I was of the mindset to just create small authority sites and then post hundreds of articles linking back to the small amount of pages on my sites.

    Now, I'm more focused on building bigger sites which involves 1 article for each keyword I have for the niche. Once that content is built then the article marketing campaigns start, all insupport of the page that was built on my website.

    In the past article marketing was done for the benefit of the website, now it is done for the benefit of a webpage on the website.

    Respectfully,
    Tim
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  • Profile picture of the author javistuff
    Thanks, Tim, for that great approach!

    That is kind of the way I'm using it (I guess in a really small proportion compared to you, but anyway...), building content on my site first and then pointing to it. I think I read this from a previous post of yours.
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  • Profile picture of the author FSchmieder
    I publish my articles to my website and ezinearticles at the same time. Just do a search in plugins in your admin area for ezinearticles.

    It's pretty awesome. You publish your article on your site, then add a resource box and submit it to EZA. Takes an extra 10 seconds
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  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by RokNStoK View Post

    Hi Warriors,

    I don't understand how publishing your original works on an 'authority site' is more beneficial than publishing it on your own site. I do understand that the reason to do it is for the one-way link. But aren't you giving up the opportunity to 'be' the authority? Also, Instead of getting one link from the authority site... you may get 100 links back if it's published on your own site. What's the story?
    I don't, and won't, publish my articles on Ezine. What do they charge now for a premium membership....$97?

    I have done really quite well with different sites other than EZA.
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  • It's all about spreading the love and making the 'net a better place. I could post the best articles in the world to my own sites, but it doesn't do anyone any good if my mom is the only one who reads them.

    If you can syndicate your content and get yourself out there, why wouldn't you?
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  • Profile picture of the author tholcomb
    Exposure of any type has its value. You can fool yourself into thinking that your articles will be like a magnet. The first magnet you need to use is site such as enzinearticles. Variations of an article that contain the same content also lets you submit original work to an authority site as well.
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  • Profile picture of the author Marhelper
    I now place my article on my site first then submit the article to EZA ... works very well for me.
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  • Profile picture of the author TimG
    Originally Posted by cjmo75 View Post

    I do it strictly for the traffic and sales. I am now in the habit of compiling all posts of the same niche into PDF's so that if they get taken off the internet, I can then publish them to my blogs.
    There are places where you can publish the PDF's to gain additional traffic - That's another article leverage technique.

    Tim
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  • Profile picture of the author WireNine
    Distribution of articles with back link to your web site generates higher PR.
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  • Profile picture of the author JayXtreme
    You might wanna read this thread, we discussed this very topic, in detail a wile back:

    http://www.warriorforum.com/main-int...eza-first.html

    It's a LONG thread, but some real gold in there

    Jay
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  • Profile picture of the author ryanbiddulph
    Good point on the bad articles Sal. You might have 5 seconds to make an impression. If you want to be successful best to flush the crappy articles.
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  • Profile picture of the author Chris Thompson
    My experience in article marketing

    I used to simply post my articles on my own website first, and then submit to EZA. I'd get credit from Google for being the first to post to my own blog.

    Then I started using "articlebot" to mass-submit the same article to a ton of article directories after also hand-submitting to EZA. I'd still get credit for posting to my blog first, but I'd benefit from the authority of EZA and the ability to rank for keywords easily.

    Then I thought "hey, I can build backlinks to EZA by posting the same article to a massive number of directories using ArticleBot". So I had my employee starting to take all EZA postings, modify the resource box (to create links to EZA) and post to about 100 other directories.

    The results were not that great. Rankings did not improve.

    Lately, I joined "Replace Myself" recommended by John Jonas. One of the things he really pushes in his training is something called Unique Article Wizard. It costs $67/month and I didn't really want another "service" so I waited. But then I decided to give it a shot.

    I have to say I LOVE the way it works. Now I can submit articles and I can totally control, via a cut & paste solution, exactly where the resource box will point.

    Say we do some analysis and determine that we need more links pointing at 15 of our EZA articles. We can write an article (or a few) and we can program it so that all 15 of those articles get a portion of link juice from the various submissions that the "wizard" makes.

    It's pretty cool. I'm only a few weeks into it with my team, but it's going well.
    I just blogged about my experiences with it so far (see blog in my sig).
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    • Profile picture of the author Shaunman
      Bottom line a massive site with no links to it means little traffic. You really need to get connected with the rest of the internet unless you just want your site to sit in cyberspace forever. Writing articles for other sites and linking back to your own is a great way to do this.
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  • Profile picture of the author RokNStoK
    Thanks for the feedback everybody!
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  • Profile picture of the author brokenblade
    You can build your site and add content, but no one is going to find it unless you find some kind of way to put it out there. There are various ways to promote your site. You could go on forums and comment. You can comment on blogs with links to your site. You can also use social networking and social bookmarking. You can use an incentive program like PPC or traffic exchanges or ad exchanges, but they may not give the best results.

    Social Bookmarking/Networking can be beneficial if you know how to do it, but you would probably need a lot of followers for increased effectiveness.

    What we have left is forum marketing and Article marketing. On the forums you can post and include a link in your signature. But the quality of your post is not necessarily going to be consistant since forums are a more casual conversational medium, and you probably have a smaller likely hood of someone clicking your link from a forum than you would in article marketing.

    Article marketing is where you write content that is supposed to be of the same nature as that of your site. You can write a 250-400 word article on some directories with a resource box containing your link. If the content you provide is valuable enough, people will click that link and visit your site/blog to see what you have to offer.

    The thing about article marketing is that your link clicks do not depend on how many followers you have but more on how many articles you have and how popular your niche is.
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    • Profile picture of the author RokNStoK
      Thanks brokenblade.

      Does anybody have suggestions for the 'best article directories for SEO'?
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  • Profile picture of the author Gavin Abeyratne
    This is actually a very good question.

    In my personal experience, the effect of having articles distributed as a means of getting additional promo is minimal.

    Also, the fact that EZA gets millions of views monthly does very little to bring traffic back to my site.

    The reason I submit content to EZA or other Web 2.0 properties, is because they will (most of the time) rank faster, and often easier (less backlinking required) than a page on a new blog, particularly an internal page.

    To be perfectly honest with you, I hate having to submit content to Web 2.0 properties. I hate their layouts, I hate their huge adsense blocks, and generally think they are a confusing mess for visitors.

    Squidoo, EZA, Hubpages, Articlesbase, I think they are all terrible for user experience, and its a wonder any links other than their own get clicked at all.

    From an SEO standpoint, however, they do have the following benefits:

    1) Lots of site authority
    2) Domain age
    3) High page rank
    4) Get Crawled frequently
    5) Backlinks

    So, thats why I begrudgingly create high quality content Adsense fodder for these guys for free...

    Begrudgingly.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by daedalus1 View Post

      This is actually a very good question.

      In my personal experience, the effect of having articles distributed as a means of getting additional promo is minimal.

      Also, the fact that EZA gets millions of views monthly does very little to bring traffic back to my site.

      The reason I submit content to EZA or other Web 2.0 properties, is because they will (most of the time) rank faster, and often easier (less backlinking required) than a page on a new blog, particularly an internal page.

      To be perfectly honest with you, I hate having to submit content to Web 2.0 properties. I hate their layouts, I hate their huge adsense blocks, and generally think they are a confusing mess for visitors.

      Squidoo, EZA, Hubpages, Articlesbase, I think they are all terrible for user experience, and its a wonder any links other than their own get clicked at all.

      From an SEO standpoint, however, they do have the following benefits:

      1) Lots of site authority
      2) Domain age
      3) High page rank
      4) Get Crawled frequently
      5) Backlinks

      So, thats why I begrudgingly create high quality content Adsense fodder for these guys for free...

      Begrudgingly.
      I think it all depends on the platform.

      Like it or not, though, when one considers just how many of these sites are 'out there', and continue to emerge....it's easy to see just how much general internet is being gobbled up. I can name a good 20+ of these web 2.0 properties, right off the top of my end, and it seems as if a new one debuts just about every other day.

      Rather than fight the trend, it's not going away any time soon. Granted, there are tiny intricacies and deviations in one site's TOS as it compares to another sites, and, that can be reflected in how search engines perceive the content they are providing. For example, many sites have shifted to an "only original/no duplicate" content policy, in an attempt to be seen as more favorable to search engines, and not get "slapped", like Squidoo was back in the day...

      "From an SEO standpoint, however, they do have the following benefits:

      1) Lots of site authority
      2) Domain age
      3) High page rank
      4) Get Crawled frequently
      5) Backlinks"

      Completely agree! As the web becomes saturated with these Web 2.0 properties, that gobble up traffic like no tomorrow....I truly believe it will become increasingly difficult for every day people just to start their own websites and blogs and make serious monetary headway. I think those days are dying out....anticipating a trend, these sites should be a formidable piece of one's online strategy. JMHO.
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      • Profile picture of the author x3xsolxdierx3x
        I just began doing a bit of backlinking from Squidoo again....

        By virtue of being one of the earliest user submission sites to emerge, it does have some inherent established search engine authority. Some people I have spoken to have said that they find their publishing interface to be quite tedious....

        Has anyone here had any experience with Squidoo? What do you all think of it?
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        • Profile picture of the author ajeetroy
          Well both of them have their own advantages and disadvantages.

          If you are looking for a long term business model, creating your own website can be a good choice but remember it will take you a lot of time and money to get anywhere close to ezinearticles.com.

          If you need quick money, ezinearticles.com can be your best bet.

          I started a website 6-7 months back and it has started to rank better than some of the article directories already, but it needed a lot of quality content.

          I am sure withing 6 months from now, the website should be an authority and google will start to rank it well.

          I still use ezinearticles.com to get backlinks and branding.

          Cheers
          Ajeet
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          • Profile picture of the author x3xsolxdierx3x
            Originally Posted by ajeetroy View Post

            Well both of them have their own advantages and disadvantages.

            If you are looking for a long term business model, creating your own website can be a good choice but remember it will take you a lot of time and money to get anywhere close to ezinearticles.com.

            If you need quick money, ezinearticles.com can be your best bet.

            I started a website 6-7 months back and it has started to rank better than some of the article directories already, but it needed a lot of quality content.

            I am sure withing 6 months from now, the website should be an authority and google will start to rank it well.

            I still use ezinearticles.com to get backlinks and branding.

            Cheers
            Ajeet
            "If you are looking for a long term business model, creating your own website can be a good choice but remember it will take you a lot of time and money to get anywhere close to ezinearticles.com."

            This is very true, Ajeet. Some have been incredibly successful with their own websites, however, with more and more people discovering the inherent opportunity that IS the internet, I think one's ability to gain that search engine authority (that correlates to traffic and, of course, the ability to monetize/making money) will become continually more difficult to do. An argument FOR using a site, like Ezinearticles, like you said, could be that the online world is becoming generally saturated in just about every arena....

            My personal strategy has been to use emerging Web 2.0 sites to establish myself. Rather than limiting yourself to a single niche website (of course, I know you can make more than one website, if you choose...)....these web 2.0 properties allow you to write about just about anything....whether it be business or wine or home remodeling, and catapult your own presence/business/website off of their inherent search engine authority.

            Suck in that traffic, monetize it once through sites that offer revenue share, than use your article(s) themselves/bio boxes/signatures/etc to divert traffic to a place that will ultimately benefit you again and again.

            I do think it is hard to dispute that, with so many Web 2.0 properties out there, and even more emerging seemingly every day, that the ability to capture one's own traffic, to their own website, is becoming increasingly more difficult with time. Notice the trends, and anticipate them....that's what a wise and prudent Internet Marketer would do.
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            • Profile picture of the author ajeetroy
              You are right..I am saying instead of building niche based websites, why not build something like an article directory. In the long run, your website will become authority and start to rank.

              I have noticed some of my articles are ranking higher than ezine, articlesbase, goarticles, buzzle etc.

              Cheers
              Ajeet

              Originally Posted by x3xsolxdierx3x View Post

              "If you are looking for a long term business model, creating your own website can be a good choice but remember it will take you a lot of time and money to get anywhere close to ezinearticles.com."

              This is very true, Ajeet. Some have been incredibly successful with their own websites, however, with more and more people discovering the inherent opportunity that IS the internet, I think one's ability to gain that search engine authority (that correlates to traffic and, of course, the ability to monetize/making money) will become continually more difficult to do. An argument FOR using a site, like Ezinearticles, like you said, could be that the online world is becoming generally saturated in just about every arena....

              My personal strategy has been to use emerging Web 2.0 sites to establish myself. Rather than limiting yourself to a single niche website (of course, I know you can make more than one website, if you choose...)....these web 2.0 properties allow you to write about just about anything....whether it be business or wine or home remodeling, and catapult your own presence/business/website off of their inherent search engine authority.

              Suck in that traffic, monetize it once through sites that offer revenue share, than use your article(s) themselves/bio boxes/signatures/etc to divert traffic to a place that will ultimately benefit you again and again.

              I do think it is hard to dispute that, with so many Web 2.0 properties out there, and even more emerging seemingly every day, that the ability to capture one's own traffic, to their own website, is becoming increasingly more difficult with time. Notice the trends, and anticipate them....that's what a wise and prudent Internet Marketer would do.
              Signature
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              • Profile picture of the author x3xsolxdierx3x
                Originally Posted by ajeetroy View Post

                You are right..I am saying instead of building niche based websites, why not build something like an article directory. In the long run, your website will become authority and start to rank.

                I have noticed some of my articles are ranking higher than ezine, articlesbase, goarticles, buzzle etc.

                Cheers
                Ajeet
                Ajeet,

                Oh, I think those that begin an article directory now are making a VERY good move....the tricky part, though, is coming up with the perfect branding, and offerings, to gain for it traction and growth....

                I can name a good 20+ directories off the top of my head right now....that means, things are SERIOUSLY saturated....and, finding a "hole" in the market would be very very difficult, IMHO....that's not to discourage anyone from trying to do it....but, even if you gave 100% revenue share on all hosted content, 100% means nothing if people have to sit around for your site to become established: an authority that will suck in traffic for them....

                It may be easier to do if someone has ALOT of connections....for someone with little to no connections, I would give making a directory a good 2-3 years before it gains any traction (or real profit).....
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  • Profile picture of the author jitterbug978
    I NEVER put articles anywhere except on my own websites... I dont want to build anyone else's virtual real estate. I would prefer to spend a bit longer ranking my own page knowing I have complete 100% control over it.

    Article Directory links arent that powerful anyways.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by jitterbug978 View Post

      I NEVER put articles anywhere except on my own websites... I dont want to build anyone else's virtual real estate. I would prefer to spend a bit longer ranking my own page knowing I have complete 100% control over it.

      Article Directory links arent that powerful anyways.
      I would be very cautious of completely discounting the value of web 2.0 properties in hosting your articles/content.

      The autonomy and control behind having your own site can be appealling, however, many trends indicate that authority sites are slowly, yet surely, gobbling up overall search engine traffic, which means that, with time, iit will become increasingly difficult to rank your own sites well.

      What good is it to have 100% control over your own content, if that content is gaining no traffic and earning only pennies? Beyond that, I think there is a bit of a misconception regarding authority sites. Many sites have a model that inherently gives writers control.

      If I want to strip my articles off, at any time, I can do that, if I choose not to host them there or choose to host them elsewhere entirely. While there are varying guidelines regarding the placement of affiliate links, with regards to different website's TOS, many sites, for the most part, afford writers quite a bit of control and flexibility already.

      For revenue sharing websites, that also offer a tremendous amount of search engine authority, it is in THEIR best interest to maximize profits....so, just because you yourself don't emplace Google ads, the website itself (should) actually apply its own research regarding placements. Find the right site, and you can make a killing off of revenue share because it's in the site and it's management's best interest to earn as much revenue as possible.

      The search engine authority is established by a community's leveraging of it's user base to provide consistent high quality content that appeals to the search engines. The value of authority sites should definitely not be discounted, in fact, like I had mentioned earlier, I think will find that the general evolution of the internet will make it harder and harder for people to rank their own websites. It may take you 7 months to rank your site now, however, a year down the road, with these authority sites attracting such a limited supply of worldwide traffic, it may take 10-12 months to rank that same site.

      The best approach, IMHO, is to use your own site, not exclusively, but rather in conjunction with authority sites. Monetize every avenue that you could envision your traffic hitting....take revenue share from the authority site....use affiliate links/links to products...amazon...chitika...then, if someone clicks through to your site, do the same thing all over again and again and again.
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    • Profile picture of the author DavidO
      Why not do both? I always publish my articles on my own site first to make sure I get credit for new, original content.

      Then when I'm sure that my article has been indexed I publish it on EZA. That way I get the backlinks plus their authority and readership numbers.

      I've been doing this for a couple years with great results. But if I had to choose just one method I would rather publish the content on my site only. Taking the long view if you want to become an authority site you'll never do that by giving away original content.
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    • Profile picture of the author wordwizard
      Originally Posted by RokNStoK View Post

      Thanks Louise, tecHead and Lacraiger. So a good strategy would be to publish my quality articles on my site and then my crappy articles elsewhere?
      Not quite. I'd suggest publishing ONLY quality articles, both on your site and in the directories. As long as these articles have your name attached, you want them to make you look good.


      Originally Posted by CDarklock View Post

      Your site has 2,000 people reading it.

      An authority site has 20,000,000 people reading it.

      If you want more people to read your article... where do you post it?
      Exactly!

      Originally Posted by jitterbug978 View Post

      I NEVER put articles anywhere except on my own websites... I dont want to build anyone else's virtual real estate. I would prefer to spend a bit longer ranking my own page knowing I have complete 100% control over it.

      Article Directory links arent that powerful anyways.
      I think you may be missing out quite a bit with that strategy.

      it's not just about backlinks but also about building a "presence" and establishing your authority and expertise.

      So the more articles you have out there in quality places, the more chances of people coming across your work and finding your website. And if you're selling something, they may well come to you (partially) pre-sold.
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  • Profile picture of the author franamico
    Ezinearticles, snatch articles, go articles and Article City get tons of traffic.
    Make sure you post fresh (non-spinned) articles in those directories. In my experience it's been a sound move.
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  • Profile picture of the author Branlan17
    Why not put the article on your site, bookmark/ping it. Then submit to EZA once it's been indexed on your site... This way your site should be credited as where it originated AND you'll get the traffic of EZA.
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