Howto Profit From The Crappy Economy - You'd Never Guess This

by Mike Williams 6 replies
When the economy is bad, your customers get scared. They often close their wallets.

So you want to do two things:

1. You want to get them opening their wallets again.
2. You want to use this opportunity to grow your business.

So think about this. In the winter, the trees aren't dead. They are underground gathering water, making themselves stronger for when it's time to bloom. As a business owner you should be doing something similar in a recession.

So on the surface you might not be making more money (or even less), but when the economy turns around you'll be seeing the fruits of how much you grew in the "winter".

The key here is that it doesn't really matter what you are selling. You are a businessman and your customers are looking for guidance. They are probably on many other mailing lists from other business owners. The one that can reassure them, and make them feel all warm and fuzzy inside about this whole crisis is the one who will win their trust and their money when their wallets do finally open up again.

So here's what you do.

Organize a teleseminar (or even better a physical seminar) for your list about the bad economy. Tell them what a recession is, what causes them, the cycle they usually go through (you can find all this info on Google) and some profit opportunities they should be looking for in this economy (e.g. good deals on stocks, houses, cheap advertising, cheap fixtures from small businesses going out which can then be resold to other businesses that are replacing the former business at a blistering profit).

Don't charge for the teleseminar. Just be a friend. Give them some free ebooks about profiting from a bad economy. With the media freaking everyone out on a daily basis, when you are that voice of reason, calm and logic you'll stand out like a knight in shining armor.

No only will it ease up their concerns about spending money, but who do you think they'll be spending their money with when the economy "blooms"?

Take half a day. Read up on the topic. Mail to your list. And deliver the teleseminar. No pitches. Just comfort.

You'll thank me later.

Mike
#main internet marketing discussion forum #crappy #economy #profit
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  • Profile picture of the author writergirlk
    This is a very good idea - thanks for sharing!
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  • Profile picture of the author Floyd Bogart
    Another approach is to put together small reports at a low price on solutions to common problems faced in this kind of economy.
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  • Profile picture of the author Mark Riddle
    The most pressing issue for today

    20 Fool Proof Signs the rebound
    Has Started
    How to plan and profit in today's environment

    Panic in the streets, every newscast brings more and more bad news, what will happen tomorrow, is it going to be a depression that will beat the crash of '29.

    Frankly so many people are focused on what is wrong and what else could go wrong, that they have blinded themselves to opportunity.

    Allow me to introduce myself, I'm Mark Riddle Professional consultant coach and public speaker, I have a unique perspective on events of today.

    My perspective will allow you to regain the hope and understanding of today environment.

    Learn not only what it happening now, but also what YOU Should be looking for and what you should do next.

    Here's just a tip of the iceberg of what you will learn;

    • The 3 signs that the retail market has reached the bottom.
    • The "Magic Number" that will proceed a long sustained growth curve.
    • The one little known indicator of what sectors will lead, and which will lag (This one indicator will not only help you get ahead, but will also tell you when to cut and run)
    • The Heads UP method of financial forecasting.
    • Why Newspapers are always wrong on trend spotting.
    • What media planners really think is going to happen in 2009.

    These are just a few of the topics that will be covered in this one time only, live presentation to only our current customers.

    Don't tell anyone about this! Not even your closest companions.

    Here's what you should do, right now.

    Decide that you are truly wanting to have not only short term success, but also the knowledge of these powerful indicators that will bring you the kinds of rewards that are reserved for those who find calm even in the darkest point of the storm.

    Take the advice of someone who is confident of the road ahead.

    The choices you make over the next 90 days will have a lasting impact on you business and personal life, like no other time in recent history.

    When you receive your private invitation to this exclusive one time only event, don't hesitate.

    Make the choice for a happier more prosperous life.

    There are those who think:
    • That life will only get worse.
    • The really good opportunity's are gone
    • Our best days are behind us

    Thankfully, that is not the way you think.

    You know that there is more to be had, and somehow you have always known.

    Some how, some way, you knew when the new prosperous road opens, you would know about it.

    You would be one of the first travelers to take that one small step.

    Your future has arrived.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    PS. Remember the iceberg is what sunk the titanic, the real tragedy came from missing the signal to get in the few life boats that were properly prepared.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    PPS. This is only an example of what can be done with this one simple idea that Mike Presented for you today.


    Mark



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    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author Charles E. White
    I had to read this thread when I seen the words "crappy economy" but it wasn't what I thought, someone complaining about the economy.

    Actually, a bad economy can be an asset if you're selling the right thing, reports on how to survive, bargain merchandise and etc. I have heard of people during the great depression making tons of money while everyone else lost their butt.

    I think three things have to do with that.....
    1. What you're selling
    2. You're outlook and attitude on the current situation
    3. Planning ahead

    If you think the economy is going to destroy your business....it will!
    If you think the economy is an opportunity for your business....it is!
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    Charles E. White
    Internet Money Making Programs
    http://www.internetmoneymakingprograms.com
    ^Find out the programs and products we have found to be worth the money^
    Join our FREE newsletter and get up-to-date details.

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    • Profile picture of the author ThomM
      Originally Posted by Charles E. White View Post

      I had to read this thread when I seen the words "crappy economy" but it wasn't what I thought, someone complaining about the economy.

      Actually, a bad economy can be an asset if you're selling the right thing, reports on how to survive, bargain merchandise and etc. I have heard of people during the great depression making tons of money while everyone else lost their butt.

      I think three things have to do with that.....
      1. What you're selling
      2. You're outlook and attitude on the current situation
      3. Planning ahead

      If you think the economy is going to destroy your business....it will!
      If you think the economy is an opportunity for your business....it
      is!
      Right on the money Charles.
      I have a site in the pet niche that the current economy has helped.
      In fact I am expanding the site now. Cool thing about it is even in a good economy it does pretty well.

      Mike trees go dormant in the winter months once the soil temps. drop and the daylight shortens. The roots store food for the upcoming spring.
      It is also why the leaves change colors, the nutrients leave and head down to the roots leaving the pigment behind. Actually the whole vascular system changes direction.
      Sorry it's my Plant Science education acting up
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      Life: Nature's way of keeping meat fresh
      Getting old ain't for sissy's
      As you are I was, as I am you will be
      You can't fix stupid, but you can always out smart it.

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  • Profile picture of the author marciayudkin
    Originally Posted by Mike Williams View Post

    So on the surface you might not be making more money (or even less), but when the economy turns around you'll be seeing the fruits of how much you grew in the "winter".
    Yes, and a key thing is to stay visible to your customer base throughout the recession. They have done numerous studies from previous recessions and rebounds and what happens is that the businesses that keep their marketing going during the recession have two years later grown way more than businesses that hunkered down and stopped spending on marketing.

    Marcia Yudkin
    Author, 6 Steps to Free Publicity and 10 other books
    http://www.yudkin.com/6steps.htm
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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