Beautiful Website or Blog Website For Google Love?

by Dr Dan
10 replies
I just got my first offline client and want to get them on the first page of google obviously.

Here is my question: Would it be better to just build links to their current flash type website that has almost no content on the front page just pics etc.

Or would it be better to create a new blog site for them that targets the high traffic low comp keywords?

I do know the answer but I wanted to find out if building backlinks to a flash type page with no content is a waste or what?

Here is a sample site of what I mean by flash type site: Wholesale Diamonds & Jewelry| San Francisco Diamond Exchange

This site is not the one I am working with, but it is #1 spot of google for the keyword "San Francisco diamond" without quotes, which gets alot of traffic.

Thanks Fellow Warriors.
#beautiful #blog #google #love #website
  • Profile picture of the author George Tee
    I think flash websites are the most difficult kind of sites to rank. but since you are doing for a client, you don't really have a choice right?

    I would suggest that maybe you can put words under the flash to add some visible content for both the search engine and the human eye.

    A new blog site is good too but it'll take you some time for you to rank. And depends on your competition, you may need alot of work to rank.
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  • Profile picture of the author Dr Dan
    Thanks George and thats what I thought. I did talk them into letting me make them a blog site to rank instead. I figure a new site with 10 keyword rich posts is better than a flash site with no content or even just 250-350 words on the page. What do you think? Thanks again.
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  • Profile picture of the author williamrs
    I would definetly build a new site. Google won't index a website if it can't read the content. I know that flash sites have a nice look, but if you want the to reach a first page on Google and make money you need to have real, high quality content.

    Of course, generate backlinks, too!


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  • Profile picture of the author George Tee
    Building a new site is definitely great.. The only thing is - how do you convince them to let you build a new blog site for them? (hardest part is to persuade them when I was doing some offline consulting).. or persuade them to have a half flash half html site.

    another way is to expand their existing site to have a blog. so there would be a nav menu with blog and some disclaimer and stuff.
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  • Profile picture of the author mistermint
    Could you not register a new domain $10 install a blog, get it ranked then put some links to the old site..they may embrace the new and not lose the old kind of thing..
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    • Profile picture of the author ChrisHunt
      You're looking to create an effective long term strategy that allows flexibility, dominance and increased sales in the market place...

      ...if the business generates significant leads from *search engines* (or wants to), the recommendation has to be a migration over to HTML.

      There's implication for both organic and PPC traffic.
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      • Profile picture of the author Dr Dan
        Originally Posted by williamrs View Post

        I would definetly build a new site. Google won't index a website if it can't read the content. I know that flash sites have a nice look, but if you want the to reach a first page on Google and make money you need to have real, high quality content.

        Of course, generate backlinks, too!


        William
        Thanks and I agree. I am going to build some backlinks too.

        Originally Posted by George Tee View Post

        Building a new site is definitely great.. The only thing is - how do you convince them to let you build a new blog site for them? (hardest part is to persuade them when I was doing some offline consulting).. or persuade them to have a half flash half html site.

        another way is to expand their existing site to have a blog. so there would be a nav menu with blog and some disclaimer and stuff.
        Yea that kinda sold them too. Telling them we can add a link on the existing site to link to the blog.

        Originally Posted by mistermint View Post

        Could you not register a new domain $10 install a blog, get it ranked then put some links to the old site..they may embrace the new and not lose the old kind of thing..
        The owner said he had a few domains, so I might just use what they got. But I might just pick one with the keywords in it. Actually I will get a new domain with the KW in it.

        Originally Posted by ChrisHunt View Post

        You're looking to create an effective long term strategy that allows flexibility, dominance and increased sales in the market place...

        ...if the business generates significant leads from *search engines* (or wants to), the recommendation has to be a migration over to HTML.

        There's implication for both organic and PPC traffic.
        I agree and thats probably why I stayed on the phone so long with them explaining the long term strategy, instead of being like all those othe seo guys that will try to just sell them backlinks to the flash site promising they will rank #1 for a keyword. Obviously a KW that gets no traffic. I see that alot.
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  • Profile picture of the author Dr Dan
    Thanks guys and I spent a good 2 hours on the phone with the owners and did talk them into letting me create the new site/ blog for them.

    I just really wanted to get some more opinions from you guys that I was doing the nest thing and not just doing more work than necessary. I started doubting myself when I noticed a few sites ranking on the first page of google with little to no content. But I know its because no one really knew what they were doing and its a spray and pray type site.

    It took a good 30-40 min to get my client to agree to let me build a blog site. Obviously they were disappointed that their beautiful high priced flash website was being abandoned. Actually they kept saying they didnt want to trash it and get rid of it because they spent so much time, money and effort on it. Even though I kept telling them we are just adding a blog to compliment it and better dominate google and the search engines. That pretty much sold them on the idea.

    Thanks again for the awesome feedback guys. Tomorrow im gonna start their new blog site.
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  • Profile picture of the author poker princess
    Recently I've heard a lot of hype about optimizing websites with flash. These seem to be pushing alternate content for the search engines. While standards bodies support the use of these methods I tend to think that search engines what to give people what they want not based on what a website says it's about but what the search will actually find when they get there. The alternate techniques smack a little of black hat SEO techniques. Yes some flash websites will rank well from other methods and Google is starting to dig into the flash, but I think the battle is still raging between flash and text.


    A few tips for using flash (if you must use it):
    • Create descriptive useful page titles and meta descriptions.
    • Embed the flash into HTML pages and use regular text links on the page if possible.
    • If it does not screw up the design too bad add HTML text to the page.
    • Create textual representations of what is in the flash using noembed tags.
    • Instead of including everything in one flash file it may make sense to break the content into different flash files so you can create different HTML pages around the different ideas contained in it.
    • Macromedia has a search engine SDK, although I think most sites are still best off using texual representations of the flash files on the HTML content of pages
    • Mike Knott also recommended this JavaScript plugin for flash detection. It is XHTML compliant, and, so long as you use it properly, it is better than the Noembed tag.
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    • Profile picture of the author Dr Dan
      Originally Posted by poker princess View Post

      Recently I've heard a lot of hype about optimizing websites with flash. These seem to be pushing alternate content for the search engines. While standards bodies support the use of these methods I tend to think that search engines what to give people what they want not based on what a website says it's about but what the search will actually find when they get there. The alternate techniques smack a little of black hat SEO techniques. Yes some flash websites will rank well from other methods and Google is starting to dig into the flash, but I think the battle is still raging between flash and text.


      A few tips for using flash (if you must use it):
      • Create descriptive useful page titles and meta descriptions.
      • Embed the flash into HTML pages and use regular text links on the page if possible.
      • If it does not screw up the design too bad add HTML text to the page.
      • Create textual representations of what is in the flash using noembed tags.
      • Instead of including everything in one flash file it may make sense to break the content into different flash files so you can create different HTML pages around the different ideas contained in it.
      • Macromedia has a search engine SDK, although I think most sites are still best off using texual representations of the flash files on the HTML content of pages
      • Mike Knott also recommended this JavaScript plugin for flash detection. It is XHTML compliant, and, so long as you use it properly, it is better than the Noembed tag.
      Cool. thanks for the tips on that. Never heard of any of this. This will be good for those clients that wont budge on their flash sites.
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