Keyword Research Problem

10 replies
I am very confused about finding good keywords that are worth my time. I know about finding keywords on the google tool. I know you want to see how many backlinks (also check seo elite and see if they have any authority backlinks) they have but does anyone have any free tool or advise I could use to find good keywords that are worth my time.
#keyword #problem #research
  • Profile picture of the author amdr114
    I worry more about competition than backlinks.
    Try typing your keyword in quotes so it would be "keyword". Then check the numbers of results that come up on Google. Anything under 10,000 would be good and you would stand a good chance of ranking highly (Given you build your site effectively).
    If it is over it is not impossible to do well but it wil be harder. Hope that helps a bit.
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  • Profile picture of the author ladyspinner
    Checking back links is easy. Go to Backlinks Checker Tool - Backlink Watch or Yahoo site explorer and you can see all your back links...
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  • Profile picture of the author stackman
    Not sure which Google tool you are talking about, but I like the one at:
    https://adwords.google.com/select/KeywordToolExternal

    Look for the keywords that have a lot of volume and rising trends, but less than 100% advertiser competition.

    Even though you might not intend to use Adwords, advertiser competition is your enemy. It means you might find good keywords with lots of volume but with too much competition, your web site will never be noticed. For example, if you chose "auto insurance", you have little chance of being successful.

    Therefore find the keyword combinations (usually three words or more) that have some decent volume but less competition. For example, "cheap auto insurance for teens in Baltimore."
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    • Profile picture of the author jaybaker
      To be quite honest you need to be looking at both competition and keyword research. I typically look for sites with at least 1k in search volume and under 500k competing web pages.

      Though each persons methods are going to be different.

      It doesn't matter which guru you talk to or course you get about keyword research as all methods will be different.

      The method I use is to do a search with the allintitle: modifier in gogle.

      i.e. allintitle: keyword

      I look at how many competing pages are there then look at the search volume in google external keyword tool and if it is at or higher than 1k global search volume I add it to a spreadsheet.

      My spreadsheet typically is set up as below:

      keyword | search volume | # of allintitle | KEI

      So I add the keyword in as well as its global search volume and competition # then divide the search volume by competitors to get a value I can base that keyword on as having potential for high ranking. The closer to the whole number of 1 you are the easier it should e to rank for...

      I go out and get the SEOBook toolbar that brings up # of links for each site you visit and take down the total number of links for each site that is on top 10 for that keyword I did the allintitle search for and add each site to a separate page or separate spreadsheet to do my competition analysis.

      My competition analysis sheet would be set up with something like this:

      keyword | URL | # of links | Windows of opportunity

      There may be one other column i am forgetting as my spread sheets on my laptop.

      Any way,

      I add the keyword one per set of search results then start going down the list. If I see a site that has under 650 links I know that within a month or twos time that I can most likely outrank it. So if it meets that criteria I add it to the spreadsheet along with its # of links. As I go down the first 10 results if I see something like goarticles, ezinearticles or any type of article site then I add articles to the windows of opportunity column. If I see youtube or any type of video site I add in video and so on...

      By the time that I have the two spreadsheets filed out I not only know keywords that I can rank for but how likely it is that I can rank for that keyword. I use the windows of opportunity to try to push the competition out on to page 2 or 3 in hopes of getting as many spots on google as possible for that keyword.

      If I can do anything to assist anyone that is confused let me know by sending a PM. My best advise for you is to come up with a method that you yourself are sure in and ultimately test things out...

      Hope this clears up some confusion...

      Cheers!

      Jay

      EDIT:
      Oh and btw, if I don't see a keyword on googles external keyword tool I also use a site called wordpot as there have been some cases where a keyword won't show for google but will in wordpot.
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  • Profile picture of the author drchris3
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    • Profile picture of the author silver93350
      Hey Jay,

      Thanks a lot for taking the time out of your day to help me out. That all makes perfect sense to me now! I was doing some research and on a instance I found the KEI was .14. That means it should be very very easy to rank for right?

      What would be a good rule of thumb for KEI 1-30 easy 31-60 moderate 61+ hard ?
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  • Profile picture of the author silver93350
    oh yeah and is the comp in "quotes"
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    • Profile picture of the author wordwizard
      Great system/analysis, Jay. Thanks!

      How about adding the modifier inurl though?

      That can cut down on the competition in a big hurry too. And Google seems to give preferantial treatment to sites that have the keyword in their URL unless I'm missing something.
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  • Profile picture of the author Mark Jordan
    Try micro niche finder (MNF) although this is not a free tool but it features SOC (strength of the competition) and OCI (Online commercial intention).
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  • Profile picture of the author jaybaker
    Wordwizard,

    This is true, but I think with inurl it may not provide a broad enough spectrum for competition analysis.

    Not only do I use the allintitle modifier but I also look at the sites themeselves to make an educated guess as to if it can be outranked by viewing the keywords on page. If there are virtually none to a few then its safe to say that this site is easy to outrank.
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