Selling a Website: Need some Seasoned Warrior's Opinions..=)

by rachelle123

Posted: 16 years ago 22 replies

INTERNET MARKETING

Hey fellow warriors..

I am moving on to new things and would like to sell my ecommerce website.. However am confused about accessing the value of it..

It has been online since feb 2007 as nitrocut then switched to nitrotrim.. It has a little seo and bum traffic from articles and forums.

The majority of my sales come from media buying and works very well.. Last year I made 77k net and grossed around 55k for the year.

Someone told me to charge what I am making plus a few months..is this the case? Any experienced sellers been through this?

Thanks in advance...

Kim

#opinions #seasoned #selling #warrior #website

Tina Golden 16 years ago

[DELETED]

{{ DiscussionBoard.errors[185477].message }}
- rachelle123 16 years ago
  
  Haven't really thought about it that way.. Any insights on what I should sell for though, according to my original post??
  
  Thanks,
  Kim
  
  Thanks
  
  1 reply
  
  Signature
  
  {{ DiscussionBoard.errors[185490].message }}
  
  Emailrevealer 16 years ago
  
  Can you clarify that post? It looks like you net more than you gross?
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[185495].message }}
  
  rachelle123 16 years ago
  
  I made in my pocket 55k.
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[185501].message }}
Mark Brian 16 years ago

I would personally not sell a site earning a decent income like that. Like what was mentioned I would hire somebody to manage it. But if you really like to sell it anyway, you should price it around at least 10-12 times its monthly income and some more if you rank well in SE's.
- Thanks
- 1 reply
Signature
{{ DiscussionBoard.errors[185503].message }}
- rachelle123 16 years ago
  
  Ok so don't price it at what I brought in for the year.. Go by monthly x 3 or 4 months? Also what about my time and sweat to get it at what it has become? Doesn't that count for something...
  
  Kim
  
  Thanks
  
  1 reply
  
  Signature
  
  {{ DiscussionBoard.errors[185507].message }}
  
  Wan Mohd Hafiz 16 years ago
  
  I'm writing here by what I see most people in DP forum are doing. Basically, the website rate formula they're using is : earn per month x 12.
  
  But the number can be increased to 24,36 and so on depend on your website potential. People for sure will buy if they find the website already have traffic and earning.
  
  But for me, if I earn an income like that, I'm willing to hire someone to maintain it rather than to sold it.
  
  Just my 2 cent.
  
  - Wan -
  
  Thanks
  
  1 reply
  
  Signature
  Computer Hardware Reviews - Read the latest reviews on PC hardwares, notebooks, gadgets, mobile phones and video game consoles.
  
  {{ DiscussionBoard.errors[185526].message }}
  
  rachelle123 16 years ago
  
  I see that everyone is suggesting that I just hire someone to maintain it.. but there is more to it than that...
  
  Because I do media buying that would involve someone that is knowledgable in negotiating, knowing the industry, handling CS, chargebacks ect...tracking, direct track ec...
  
  There is alot more to it than meets the eye... I spend about 4 to 5 hrs a day maintaining everything and making new deals.... So to hire someone that is knowledgable in the area, you would think that one would just do it on there own..
  
  And to train someone that is not familiar is just not up my alley.. I don't have the time....
  
  kim
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[185536].message }}
Andy Fletcher 16 years ago

Is it the site in your sig or another one?

If its another one could you post the link please? (or pm me if you'd prefer).
- Thanks
Signature

Join the next generation affiliate marketplace today
{{ DiscussionBoard.errors[185605].message }}

cashcow

16 years ago

Because I do media buying that would involve someone that is knowledgable in negotiating, knowing the industry, handling CS, chargebacks ect...tracking, direct track ec...

There is a lot more to it than meets the eye... I spend about 4 to 5 hrs a day maintaining everything and making new deals....

I think this is a huge factor in what you will get for the site. The person who buys it would then have to have this same knowledge and skills to keep it making money, right?

And they would also need to spend 4-5 hours a day just to keep up the $55k a year profit?

Seems to me this would actually be a drawback for most buyers or maybe there are a lot of people who know how to do this and are looking for an established site.

Lee

Thanks

Signature

Gone Fishing

{{ DiscussionBoard.errors[185615].message }}

derekwong28 16 years ago

Stable e-commerce sites like yours should sell for more than 3-4 months revenue. However, it would be hard pushed to go beyond 12 months given the workload involved. That is unless it is not fully monetarized and a potential buyer can make much more than you are making now.

Honestly, nobody knows for sure unless you put it up for sale. I would suggest that you set a high BIN price of over 100K, but start with a much lower initial bid price. You can always have a reserve so that you are not committed to selling it unless it reachs your target price.

Derek
- Thanks
- 1 reply
Signature

Do not get between a wombat and a chocolate biscuit; you will regret it dearly!
{{ DiscussionBoard.errors[185625].message }}
- rachelle123 16 years ago
  
  The url is www.nitrotrim.com... I am only running with one cpa network.. I have friends in the industry that are making 10 times the amount but again the work load goes up of course..
  
  Yes it is a draw back for the amount of time you have to put in but if you are savvy and have some experience then the potential could skyrocket.. My skills are media buying.. I have not even touched ppc, or other avenues, so really if they are creative you could make so much more than me.. I have just lost interest and would like to move on...
  
  I really appreciate everyone's post as it gives me some thought as to what I should list it for..
  
  Thanks again....
  
  Kim
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[185716].message }}
rachelle123 15 years ago

K so I have listed it on Site Point... Take a look and tell me what you think...

Nitrotrim For Sale
- Thanks
Signature
{{ DiscussionBoard.errors[192862].message }}
yommys01 15 years ago

what you need to do it your monthly income X 24 ( 2 years). Ok pay 36 dollars to Sedo to appraise it fo you.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[192886].message }}
- rachelle123 15 years ago
  
  k so I have under quoted about 40k... But the actually monthly does fluctuate depending on your media negotiations.. As you can see in month I brought in over 18k and another it was only around 1500.. and others it was 5 or 6 k...
  
  But thanks, never thought of sedo...
  
  Kim
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[192889].message }}

TheRealDomainer

15 years ago

Hi Kim,
You have various options here>
You can get to flip them sedo, afternic, sitepoint.
This is a model that pay you off and you can do that with ease...
But be careful with cybertraffickers.

Thanks
2 replies

{{ DiscussionBoard.errors[192921].message }}

jasong 15 years ago

You want the truth... here it is

Screw what other people say about keeping it. It's YOUR website and
YOU can do whatever YOU want for whatever reason YOU want.

Me personally, I'd sell it too. I'd much rather have $100k in my pocket
right now than make $8333.33 per month for a year.

As far as what your asking price should be.

You already said that in hiring a person they need to be knowledgeable
in negotiating, etc and you don't have time to train, correct?

So, you're admitting that the person buying it HAS to know what their
doing in order to keep the profits similar.

That hurts your sale. The more automated, the more money you'll make
on the sale.

Knowing what little I know, most aren't going to buy it for 12 times the
monthly revenue. I would guess a more realistic 6-10 times your monthly.

If you provide free training for 30,60,90 days for the new owner, it may
increase price. But with it being the way it is, my uneducated guess
would make your website worth around $27,500-45,800 depending on
what support you offer AFTER the transaction has been made.

HTH,
Jason Gazaway
- Thanks
{{ DiscussionBoard.errors[192976].message }}

rachelle123

15 years ago

Originally Posted by TheRealDomainer

Hi Kim,
You have various options here>
You can get to flip them sedo, afternic, sitepoint.
This is a model that pay you off and you can do that with ease...
But be careful with cybertraffickers.

Can you explain this more.. I don't understand what you mean... Never sold a site before..

Thanks,

Thanks

Signature

{{ DiscussionBoard.errors[193038].message }}

Marhelper 15 years ago

I have sold sites for varying ranges, IE: 5-12 months revenue. It sounds like your site is pretty valuable.
- Thanks
Signature

Senior Home Care San Diego
{{ DiscussionBoard.errors[192973].message }}
moodyresources 15 years ago

Rachelle123,

I am a former business broker and have also sold my own online and offline businesses. If you would like some advice I would be glad to talk with you. Just pm me.
- Thanks
- 1 reply
Signature
NEW KILLER BONUSES! YES! You Can Now JOIN The Other Thriving Warriors I've Helped! Say "Yes" To Success Today.
{{ DiscussionBoard.errors[193621].message }}
- rachelle123 15 years ago
  
  Thank you, just sent you a pm..
  
  Kim
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[193666].message }}
rachelle123 15 years ago

Well I just wanted to say THANK YOU to all the warriors that responded to this thread...

I listed my biz for sale and within 60 days had it sold for a high 5 figures... Off to a great 2009...

Thanks everyone!!!
- Thanks
Signature
{{ DiscussionBoard.errors[388505].message }}

Selling a Website: Need some Seasoned Warrior's Opinions..=)

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Boat and Jet Ski Rentals...... Door Hangers Effective?

Clickbank low cost recurring

Are billboards still effective in driving customers?