This is my first post after having spent countless hours reading the forums.
I run a brick and mortar business. I have a thorough understanding of how businesses are run, managed and marketed. I'm looking into the possibility of developing an information product and I have a few questions.
I'm looking at the Google Predator system and thinking it'll be a great way to organize an all out campaign for my own e-book.
I apologize if these questions are reposts. I've looked around quite a bit and these are the questions I can't find answers to:
1. I've read here on the forums that review sites are a great way to move information products. Given that I'm offering my own product, does it seem wise to set up a review site that reviews my competitor's products as well as my own? I'm considering setting up affiliate connections with them so that, even if my own product doesn't sell, I'll still get a cut. Is that brilliant? Or, is it fantastically stupid?
2. As per the Predator system (or a slight *******ization of it), I've registered 6 domains, each of which contain targeted keywords pertaining to my niche, each of which comprising my linkwheel. In setting up these domains, I'm wondering about identity. I see a lot of IM sites that have an "about me" page with a bio. Are these completely manufactured? Is it considered white hat to make up an identity for a targeted micro-blog? In my B&M business, I make a solid living building trust with my customers. I'm not convinced that the internet works any differently.
3. I've read lots and lots of posts on WF that say something along the lines of, "think of this as a real business". I have a REAL business. I know the value of business plans and positioning. In IM, there's a BOATLOAD of hype about stated earnings and potentially faked earning statements. What I want to know is, if you're seriously starting an online biz in IM, how on earth do you project earnings in order to develop anything like a legitimate business plan? It seems to me that lots of people start these burgeoning online "empires", only to suffer bitter disappointment. The same thing happens in the offline world and it can most often be attributed to big dreams without a grounding in reality. Where's the reality in this market? Is there a book that WF members can recommend that has the details? I'm not interested in a "make a million while you sleep" program. I'd like to know if there's a legitimate document out there somewhere that spells out the details of IM as a legit business.
Thanks for humoring my questions. I know you all have wisdom and experience I can draw on. Hopefully, you won't see this as another noobie making the same stupid mistakes...