Rules for outsourcing articles

by IMSabatini 16 replies
I'm about to start outsourcing articles and would love to hear your expert opinions on rules for a successful outcome.


One main thing that comes to mind:
When hiring someone to write articles, are there any ways/tools to check and confirm that the article is original and not copied spun?

I'm about to start outsourcing article writing and any tips on this matter (or on outsourcing articles in general) would be highly appreciated.

Thanks
#main internet marketing discussion forum #articles #outsourcing #rules
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  • Profile picture of the author kimwriter
    Originally Posted by BobbyKnight View Post

    I'm about to start outsourcing articles and would love to hear your expert opinions on rules for a successful outcome.


    One main thing that comes to mind:
    When hiring someone to write articles, are there any ways/tools to check and confirm that the article is original and not copied spun?

    I'm about to start outsourcing article writing and any tips on this matter (or on outsourcing articles in general) would be highly appreciated.

    Thanks
    Here's my 2 cents worth.
    When hiring, make sure the article writer is competent at what they do. Do insist on seeing a portfolio or at least a sample write. Do not pay peanuts because this way, you won't attract high quality.
    Run each article you get through a duplicate content checker such as Copyscape.com. The article should pass 100% unless the writer has quoted other sites and given credit or used common sayings/quotations etc which are likely to have appeared on other sites e.g a Ben Franklin Quote, Chinese proverb, Bible passage etc

    Good luck
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  • Profile picture of the author Mac Wheeler
    As a full-time web content writer, here is my view from the other side of the fence.

    1. Always give a full brief, explain exactly what you need, the more information you give your writer, the better chance you have of getting back exactly what you want. If you simply ask your writer to "write me ten articles about dogs", and your writer returns you 10 articles, 1 each describing a dog breed, and this is not what you wanted, then who's fault would it be?

    2. If you require key phrases used, then make sure you let your writer know the density you require, as well as how you would like the key phrases spread through the article. Don't be tempted to squeeze too many key phrases into a single article, even the best writer cannot avoid something reading like key phrase spam if you require 10% or more of the word count to be made up of key phrases.

    3. Make sure your writer knows how to use LSI techniques, inform them that you require them to take advantage of LSI throughout the articles.

    4. If you have any useful information, that may help your writer with research, then give it to them, the easier you make the task of research, the better the quality of the articles you receive.

    5. Plagiarism can be checked by using copyscape, although any good writer will never have a problem with duplicate content, as they write, not paraphrase.

    6. Specify a deadline, and specify a penalty for not meeting that deadline, agree this in advance.

    That's about all I can think of right now, I'm sure there are many more tips.

    Good luck with your outsourcing.
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    • Profile picture of the author Gwen_Iler
      Originally Posted by Mac T Wheeler View Post

      As a full-time web content writer, here is my view from the other side of the fence.

      1. Always give a full brief, explain exactly what you need, the more information you give your writer, the better chance you have of getting back exactly what you want. If you simply ask your writer to "write me ten articles about dogs", and your writer returns you 10 articles, 1 each describing a dog breed, and this is not what you wanted, then who's fault would it be?

      2. If you require key phrases used, then make sure you let your writer know the density you require, as well as how you would like the key phrases spread through the article. Don't be tempted to squeeze too many key phrases into a single article, even the best writer cannot avoid something reading like key phrase spam if you require 10% or more of the word count to be made up of key phrases.

      3. Make sure your writer knows how to use LSI techniques, inform them that you require them to take advantage of LSI throughout the articles.

      4. If you have any useful information, that may help your writer with research, then give it to them, the easier you make the task of research, the better the quality of the articles you receive.

      5. Plagiarism can be checked by using copyscape, although any good writer will never have a problem with duplicate content, as they write, not paraphrase.

      6. Specify a deadline, and specify a penalty for not meeting that deadline, agree this in advance.

      That's about all I can think of right now, I'm sure there are many more tips.

      Good luck with your outsourcing.
      I guess Mac just summed up everything that there is to it...lol.... Good job mac......you just hit the bull's eye... If you mean to save all the chit chat.... Good job....
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      • Profile picture of the author grayambition
        Lots of great suggestions so far. In addition, you might want to take a look at this set of rules I posted a while back:

        Warrior Writers Outsourcing Manifesto
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        Substitute "damn" every time you're inclined to write "very"; your editor will delete it and the writing will be just as it should be. ~Mark Twain

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  • Profile picture of the author Zabrina
    Mac made great suggestions. Here are some more from the "other side of the computer", so to speak.

    --Tell your writer who you're trying to reach, what your angle is, etc. If they're writing articles about saving money and they know you want to reach people in debt and convince them to buy your ebook, they can do a much better job of gradually warming them up for the sale, for instance.

    --Pay promptly and properly. The most professional writers don't deal with clients who are difficult -- it's just not worth our while. If you're known as an easy client who pays well and on time, you'll have a much better chance of getting a great writer to rely on. Also, if you pay cheap rates, there's a much greater chance of getting plagiarism and low quality.

    --Look for samples, possibly testimonials, at least a little experience (over a year is great), and a professional attitude. Someone who's cheerful, prompt to reply to emails, and communicative will ease your worries significantly and likely send you the finished articles on time.
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    • Profile picture of the author Jute
      Hi,

      one thing that I found helped to raise the quality of the articles is first to use all of the above but also to give one question that the article should answer.

      Like:

      "This article should answer the question...... How do you keep your dog clean..."


      Because normally you know what focus the article should have and if you give them a question to answer it normally gets the way you want.....

      Thanks

      Jute
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  • Profile picture of the author Cash37
    Start a correspondence with them before you hire them. You want to go back and forth a few emails to get a gauge for how smart they are.
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  • Profile picture of the author jedz
    Banned
    Hi Bobby,

    You need to ask these 2 important stuffs, samples and client references. We are using copyscape.com to check the output of our staff before we send it to our clients. Good thing is we have supervisors who manage our staff to ensure utmost productivity and quality of work.

    If you have some questions, do not hesitate to contact us. Please see my sig for details.
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  • Profile picture of the author MassiveMarketer
    You may check a few of their samples or a portfolio. Sometimes it also helps if they have their personal blogs just to give you an idea on how they write or how they express their thoughts. I'm not quite sure but I believe there are tools to check if an article has been copied somewhere.
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  • Profile picture of the author Gwen_Iler
    Originally Posted by BobbyKnight View Post

    I'm about to start outsourcing articles and would love to hear your expert opinions on rules for a successful outcome.


    One main thing that comes to mind:
    When hiring someone to write articles, are there any ways/tools to check and confirm that the article is original and not copied spun?

    I'm about to start outsourcing article writing and any tips on this matter (or on outsourcing articles in general) would be highly appreciated.

    Thanks
    check the articles if they can pass copyscape......
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  • Profile picture of the author tyroneshum
    Copyscape is one good tool that's true but that's not the only way to see if you're going to use articles to market your business - merely writing content is definitely different. With copywriting, they have to have this "business touch" and marketing pitches to be able to promote your business extensively. Keyword research for instance will always be part of the requirement plus keyword placements and format of sentences.

    I test English proficiency of my writers with Free English Tests for ESL/EFL, TOEFL®, TOEIC®, SAT®, GRE®, GMAT® and it stays effective for me. Once they passed the test, I would also ask them to write an article (of my niche) for me for at least 300 words to look how will they come up with that creatively. Also, I would check on their previous projects and contents written.

    Good luck!
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  • Profile picture of the author brokenblade
    A lot of outsources use copyscape to check for uniqueness.
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  • Profile picture of the author Underground SEO
    I'd also like to say thanks for the great responses, I was just about to ask this question and your information has proved invaluable.
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  • Profile picture of the author Clark056
    As someone that owns a company that has been doing this for a long time my biggest advice is to make sure you are protected. See samples of the work the company does before buying. Ask them where they are from, and more importantly who writes for them. Are they English? Finally, ask them what happens if the articles they write for you aren't up to your standards, what will they do for you. The answer to this single question often will show you exactly who you're dealing with, and more importantly if you'll want to do business with them.

    Hope this helps!

    Clark
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    • Profile picture of the author Gwen_Iler
      Originally Posted by Clark056 View Post

      As someone that owns a company that has been doing this for a long time my biggest advice is to make sure you are protected. See samples of the work the company does before buying. Ask them where they are from, and more importantly who writes for them. Are they English? Finally, ask them what happens if the articles they write for you aren't up to your standards, what will they do for you. The answer to this single question often will show you exactly who you're dealing with, and more importantly if you'll want to do business with them.

      Hope this helps!

      Clark
      Good one Clark..... A clear agreement before anything else is important....
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  • Profile picture of the author warriorkay
    A quick one about Copyscape - you should NEVER rely
    only on it because it's not accurate at all. I know
    many will argue about this but trust me. I have had
    articles that passed Copyscape rejected by EzineArticles
    for "duplicate" problem. And when I investigated such
    issues I indeed found copies that Copyscape didn't
    find. So, obviously EzineArticles either do not use
    Copyscape or they use other plagiarism checkers.

    And of course, I am talking about the premium version
    of Copyscape.

    An alternative to Copyscape that I highly recommend is:

    plagium (beta)::: plagiarism tracker & checker ::: home

    It has found lots of duplicate copies for me that
    Copyscape missed.

    There are others of course, so it pays to use more
    than one plagiarism checker!

    Kingsley
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