I was at the beach hanging out for a few days last week and heard about all the problems the condominiums were having keeping bookings.
I went to the GM at the place we were staying and asked her if she would be interested in a little promotional video or two that would show people that Florida beaches are still pristine.
She said sure - go for it.
I told her she could do for me what she thought it was worth.
The next day - the video was on page one of Google and was beginning to go viral with over 3700 views.
Now it is featured on the Condo's website
AND - my wife and I have a complementary week coming to us ($2400 value) whenever we want to go back down. PLUS - we got one extra night while we were there at no cost.
The GOLD is out there - just find a problem and solve it.
(just do a search on Google - "Destin oil spill" - it's the 5th result)