Just couldn't hold my excitement after I became the headline news for Apple Daily. Basically, they interviewed me about my success with the internet and also a bit about my upcoming book. I was expecting to get featured in a tiny section of the paper (you know, the bits where nobody reads), until I found out this morning they put me on the frontpage.
For those of you who don't live in Hong Kong, Apple Daily is one of the biggest local newspapers here (in fact the second best-selling newspaper in HK according to Nielson), so I guess that's what you call exposure and publicity i.e. "offline marketing". For those of you who do live in Hong Kong, make sure you read today's copy of Apple Daily lol
Just a shame that it's a Chinese newspaper...
EDIT (at 9:30am): Just checked my website stats. It shows 3067 unique visitors in the past 5 hours.
ANOTHER EDIT (at 10:50am): Now at 4597... crazy 1500 unique visitors in just the past hour or so. But conversion rates? 11 optins. Let's see the conversion rate... 0.23%. I guess newspaper traffic is just like social media traffic (digg, SU) - they are untargeted, crap, don't convert.
ANOTHER UPDATE (1:22pm) 7100 unique vistors. Received TONS of emails from readers congratulating me as well as interview requests (and speaking engagements??) from a few well-known publications in the area. 18 optins so far. I guess there's something more to than just conversion rates...
ANOTHER UPDATE (9:30pm) Now at 11200 visits. Tons of buzz going around on chinese forums... mostly negative. But hey, it's still press Posted a full case study review:
ANOTHER UPDATE (12pm the next day) - At 12,000 visits. Featured on Sing Tao newspaper today. Website crashed.
UPDATE (2pm) - 14200 visits. Website back up woot!