I made it to the frontpage of a local newspaper :)

by Stanley Tang

Posted: 16 years ago 44 replies

INTERNET MARKETING

Yeah!

Just couldn't hold my excitement after I became the headline news for Apple Daily. Basically, they interviewed me about my success with the internet and also a bit about my upcoming book. I was expecting to get featured in a tiny section of the paper (you know, the bits where nobody reads), until I found out this morning they put me on the frontpage.

For those of you who don't live in Hong Kong, Apple Daily is one of the biggest local newspapers here (in fact the second best-selling newspaper in HK according to Nielson), so I guess that's what you call exposure and publicity i.e. "offline marketing". For those of you who do live in Hong Kong, make sure you read today's copy of Apple Daily

lol

Just a shame that it's a Chinese newspaper...

Stanley

EDIT (at 9:30am): Just checked my website stats. It shows 3067 unique visitors in the past 5 hours.

ANOTHER EDIT (at 10:50am): Now at 4597... crazy 1500 unique visitors in just the past hour or so. But conversion rates? 11 optins. Let's see the conversion rate... 0.23%. I guess newspaper traffic is just like social media traffic (digg, SU) - they are untargeted, crap, don't convert.

ANOTHER UPDATE (1:22pm) 7100 unique vistors. Received TONS of emails from readers congratulating me as well as interview requests (and speaking engagements??) from a few well-known publications in the area. 18 optins so far. I guess there's something more to than just conversion rates...

ANOTHER UPDATE (9:30pm) Now at 11200 visits. Tons of buzz going around on chinese forums... mostly negative. But hey, it's still press

Posted a full case study review:

http://www.emillionsblog.com/how-abo...news-coverage/

ANOTHER UPDATE (12pm the next day) - At 12,000 visits. Featured on Sing Tao newspaper today. Website crashed.

UPDATE (2pm) - 14200 visits. Website back up woot!

#frontpage #local #made #newspaper

Angela V. Edwards 16 years ago

Wow, congratulations.

Do they have an online version where we can see the article?
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- Jared Alberghini 16 years ago
  
  Very inspirational Stanley, and congrats to you!
  
  It should open all of our eyes that 'Offline Marketing' is a huge potential that not many IM'ers take full advantage of... it sure makes me think of how to tap into the 'offline marketing' market.
  
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- Jose Delgado 16 years ago
  
  Originally Posted by Angela V. Edwards
  
  Wow, congratulations.
  
  Do they have an online version where we can see the article?
  
  Yep.
  
  ?????
  
  I can't understand it though. But I can see his picture.
  
  Congrats Stanley!
  
  Thanks
  
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- Steve Taylor 16 years ago
  
  Totally cool.
  Congrats Stanley.
  You should see some major rewards from the exposure.
  -Steve
  
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Daniel Molano 16 years ago

That is amazing Stanley, keep it up.

Great build of momentum and buzz for your upcoming book.
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CanuckMike

16 years ago

That is very exciting. I got to talk to the owner of the Apple Daily media corp this summer at work. He is a very interesting and kind gentleman.

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Stanley Tang

16 years ago

Originally Posted by Angela V. Edwards

Wow, congratulations.

Do they have an online version where we can see the article?

Originally Posted by Jose Delgado

Yep.

?????

I can't understand it though. But I can see his picture.

Congrats Stanley!

Originally Posted by p1a1u1l1

congratulations Stanley,

You really are going places fast.

Let us know if there is an online version of the newspaper, so we can have a read and translate it.

-paul

Yup. Appledaily.com

I'll try and translate it and post the translated version on my blog later today.

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TheVCF

16 years ago

Firstly, Stanly, Congratulations!

You know, if you can just give us the URL to the actual Article text page ...

Everyone should be able to use Google's Translate tool to Translate it from Chinese to (most of) their Preferred Language(s), e.g. to English, at:

Google Translate

you know?

I hope this all helps!

Congratulations again, Stanley!

, and Everyone Have a Great Day!

- Michael S. DeVries

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Stanley Tang

16 years ago

Originally Posted by TheVCF

Firstly, Stanly, Congratulations!

I hope this all helps!

Congratulations again, Stanley!

, and Everyone Have a Great Day!

- Michael S. DeVries

Here's the specific article page: http://appledaily.atnext.com/templat...rt_id=11741004

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carolinahound 16 years ago

WTG!! Congrads and may it bring you much money with the publicity.
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Chris Monty 16 years ago

Great news! It's always nice to have a few minutes of fame!
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Stanley Tang 16 years ago

Thanks guys

Just posted another update on traffic stats
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jhongren 16 years ago

Hi Stanley, Congrats to you! I am so happy for you!
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Takuya Hikichi 16 years ago

Stanley,

You're such a cool kid, dude.

Congrats to you.

I bet you have a lot of girlfriends.
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Rachel Goodchild 16 years ago

how cool!

I used to read the english version of apple daily in taiwan
love that paper!
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Monetize 16 years ago

Congratulations Stanley
This is wonderful news!
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- AndrewCavanagh 16 years ago
  
  Traffic from offline media can be strange.
  
  To make a newspaper/website tie in work it really needs to be tied in both ways:
  
  # 1: Your website mentions the news story with a picture of the paper and offers a special deal for readers.
  
  # 2: The special deal or gift is offered in the newspaper.
  
  It helps a lot if you think through what would appeal to the newspaper readers (obviously)!
  
  I found with radio it was a total waste of time sending people from radio to a website.
  
  But you could clean up sending them to a phone number.
  
  I suggest you buy as many copies of the newspaper as you can.
  
  You can leverage the credibility of that newspaper story in many different ways in the future.
  
  Kindest regards,
  Andrew Cavanagh
  
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crystalq 16 years ago

WOW, congrats thats awesome!!!
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abelacts 16 years ago

Way to go, Stanley. I thought Apple Daily only for gossip ;-)

Andrew has some great tips there.
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PRandContent 16 years ago

Don't forget to scan the newspaper article and thank the writer/editor of Apple Daily

Congratulations!
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Hamish Jones 16 years ago

That's Great!

Don't forget to leverage your media coverage though.

Cheers,

Hamish
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- marciayudkin 16 years ago
  
  Originally Posted by Hamish Jones
  
  That's Great!
  Don't forget to leverage your media coverage though.
  
  Exactly. I had a client who was quoted in the business section of the New York Times because of a press release I wrote for him. When I went back to his web site a month later, nowhere did he mention this coup! I reminded him that it was vital to put this on his home page, something like "As featured in The New York Times."
  
  People who are looking at the number of conversions as a result of a great media mention like this are missing the point. The point is credibility. In fact, you cannot buy this kind of credibility at any price. This makes Stanley seem legitimate and important in a way that few other credentials can. And if he uses this credibility boost correctly, he should have a whole lot more opportunities than he would otherwise.
  
  Rightly or wrongly, people assume that someone who has had major media coverage is smarter or better at what they do than others who are not in the limelight.
  
  About opportunities... I would say that of all the things that have happened because of media publicity I have received, the best is being presented with interesting opportunities almost from left field, that I would not otherwise have had. For example, because of one appearance in the Sunday Boston Globe I had an opportunity to create a pilot for a PBS television show.
  
  Bravo and good luck, Stanley!
  
  Marcia Yudkin
  Author, 6 Steps to Free Publicity and 10 other books
  http://www.yudkin.com/6steps.htm
  
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dbarnum 16 years ago

Congrats!!
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Suthan M 16 years ago

Will ask my mum to read it for me .. She is Chinese..

anyway, Congrats :-)
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Gil Doer 16 years ago

Congratulations Stanley!

And thank you especially for putting up those "edit" stats. Extremely valuable info.

I bet you're mind is whirling with ideas. I think considering Marcia's advice is a great starting point.

Take care. (I'm keeping my eye on you

Gil
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Gil Doer 16 years ago

Hey Stanley,

BTW how many subscribers are there for the Apple Daily? Or will that be included in the case study?

Thanks!

Gil
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- Stanley Tang 16 years ago
  
  Originally Posted by guamguy
  
  Hey Stanley,
  
  BTW how many subscribers are there for the Apple Daily? Or will that be included in the case study?
  
  Thanks!
  
  Gil
  
  I have absolutely no idea. It's a newspaper so I dont think anybody actually "subcsribes" to them. Just picks up a copy at a convenient store on their way to work or something. So far, the online version at appledaily.com alone has raked in almost 200,000 hits.
  
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Gil Doer

16 years ago

Sorry I meant "distribution" not subscribers...

Most newspapers are pretty open to how much they print on a daily basis and are also willing to share how much monthly traffic they get. Especially if you're a potential advertiser.

Thanks again,

Gil

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Stanley Tang

16 years ago

Originally Posted by guamguy

Around 340,000 I think. It's the second-bestseling newspaper in Hong Kong.

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WebVanity 16 years ago

Oh, cool! Congratulations. Earning money over the internet just fascinates people - sometimes its funny. When I tell people I work at home from the internet, they look at me like I'm from mars or something. They're just really interested.
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Jesus Perez

16 years ago

Try to get a PDF copy of the story and then professionally print and frame it. You'll be able to use it 'forever' as a way to validate yourself and your credibility. Or, frame the newspaper story itself. Congrats!

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WebVanity

16 years ago

I just looked at the newspaper. Your newspapers are MUCH better eye-candy than the ones where I live.

Thanks
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Stanley Tang

16 years ago

Originally Posted by BlueSquares

LOL. I have 40 copies of the newspaper so I guess I can frame plenty of them (one for the bedroom, one for the living room lol)

Originally Posted by WebVanity

Oh, cool! Congratulations. Earning money over the internet just fascinates people - sometimes its funny. When I tell people I work at home from the internet, they look at me like I'm from mars or something. They're just really interested.

Which is why the reporter got many of the facts wrong in the article.

Originally Posted by marciayudkin

Exactly. I had a client who was quoted in the business section of the New York Times because of a press release I wrote for him. When I went back to his web site a month later, nowhere did he mention this coup! I reminded him that it was vital to put this on his home page, something like "As featured in The New York Times."

People who are looking at the number of conversions as a result of a great media mention like this are missing the point. The point is credibility. In fact, you cannot buy this kind of credibility at any price. This makes Stanley seem legitimate and important in a way that few other credentials can. And if he uses this credibility boost correctly, he should have a whole lot more opportunities than he would otherwise.

Rightly or wrongly, people assume that someone who has had major media coverage is smarter or better at what they do than others who are not in the limelight.

About opportunities... I would say that of all the things that have happened because of media publicity I have received, the best is being presented with interesting opportunities almost from left field, that I would not otherwise have had. For example, because of one appearance in the Sunday Boston Globe I had an opportunity to create a pilot for a PBS television show.

Bravo and good luck, Stanley!

Marcia Yudkin
Author, 6 Steps to Free Publicity and 10 other books
6 Steps to Free Publicity by Marcia Yudkin

Absolutely. Ever since they published that article, I've got TONS of requests from many other magazines and publications all requesting an interview proposal. Already made some great connections. Will certainly put "As Featured In AppleDaily"

Originally Posted by AndrewCavanagh

Traffic from offline media can be strange.

To make a newspaper/website tie in work it really needs to be tied in both ways:

# 1: Your website mentions the news story with a picture of the paper and offers a special deal for readers.

# 2: The special deal or gift is offered in the newspaper.

It helps a lot if you think through what would appeal to the newspaper readers (obviously)!

I found with radio it was a total waste of time sending people from radio to a website.

But you could clean up sending them to a phone number.

I suggest you buy as many copies of the newspaper as you can.

You can leverage the credibility of that newspaper story in many different ways in the future.

Kindest regards,
Andrew Cavanagh

Bought 40 copies... you should have told me earlier about the special offer "trick" >.< Man this tactic is absolutely priceless. Thank you so much Andrew.

Originally Posted by jhongren

Hi Stanley, Congrats to you! I am so happy for you!

Thanks

Originally Posted by Takuya Hikichi

Stanley,

You're such a cool kid, dude.

Congrats to you.

I bet you have a lot of girlfriends.

No. lol

Thanks

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Zachary R. Skinner

16 years ago

Very, very cool.

So how did they find out about your internet success?

In other words, how did a journalist for the paper find out about what you do?

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Stanley Tang

16 years ago

Originally Posted by Zachary R. Skinner

Very, very cool.

So how did they find out about your internet success?

In other words, how did a journalist for the paper find out about what you do?

For this particular journalist, it was referred to through my dad. But for some of the other ones, journalists took the initiative to contact me. So you really just have to get that one publication and it will turn into a snowball effect. Just be initiative and contact those journalists yourself if you can't get them to contact you. Remember, you're actually doing them a favor.

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LeannaLuck 16 years ago

Wow! That is incredible! Congratulations!

Leanna
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imaddict 16 years ago

Congrats... that's really cool. Also, I can't believe some of the negative comments you got. It's just a reminder that some people HATE to see others succeed... F*ck 'em. Keep doing what you're doing.
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Scott Lundergan 16 years ago

That's awesome! I'll tell my friends in Hong Kong about it over messanger..lol. They'll be like, "What do you mean he's a warrior?"
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- DotComBum 16 years ago
  
  Originally Posted by Scott Lundergan
  
  That's awesome! I'll tell my friends in Hong Kong about it over messanger..lol. They'll be like, "What do you mean he's a warrior?"
  
  He fight in wars :p
  
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CIIC 16 years ago

"Stanley Tang: The Boy Beneath the McDonalds Ads."

Haha.

Cool story. Congratulations on the other media outlets willing to share your story. Or THEIR story.
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- DotComBum 16 years ago
  
  Maybe you'll become a millionaire because of these, congrats!!
  
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Felix Makmur

16 years ago

Congratulations Stanley! It's great to see how someone so young can actually achieve big success and even get into the front page of a newspaper!

Btw, sorry if it's a bit off topic, but you also have a magic tricks site? Can I know what's the name of the site? Because I'm also a magician as well (I think my avatar and forum nickname kinda give it away).

Felix

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Stanley Tang

16 years ago

Originally Posted by zenmagic

Yes. But right now, it's shut down cause I'm doing a complete redesign and recreating the entire thing. You can watch some of my magic tricks on youtube. If you would like to contribute some of your tricks when the site goes live, then let me know

Prodigymagic.com

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rapidscc 16 years ago

Hi stanley,

Kid, personally I admire you..So young yet so full of life..

Hey keep the fire burning for us all ok! ;-)

omar/rapidscc
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I made it to the frontpage of a local newspaper :)

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