Those kind of hypes make me sick! specially when they tell you something like "The best kept secret to live the life" and then they came up with something just as obvious like "The secret is... breath air...". And you feel riped off.
I've found that there is no secret ingredient to make money online, is just a lot of focused goal oriented work.
OK google loves wordpress blogs, and blogger, and all social media, and PPC and PPV and banners and... cheezz.... seems that Google love everything lately.