Is the IM niche the only niche capable of multi upsells?

by Mark Brian 15 replies
I've been thinking for awhile what niches are capable of multiple up-sells (more than 2 products) aside from the IM niche, and I always boil down to just two sales funnel: a PDF report (product #1) which natural up-sells another product (product #2). For example: a PDF report on how to golf, then you recommend golf equipments through the PDF, and it stops right there. Or, a PDF report on how to date online then you recommend dating sites through the PDF, and it stops there.

Unlike the IM niche which is virtually capable of having unlimited products to up-sell with, other niches seems to be just limited to a maximum of 2 (ex: PDF report + actual product). Well, aside from having your own niche membership site (which does not always fit in some niches) or breaking down your big report to mini-reports, stuff like that... are there other focused niches where in you can actually sell a lot of related products like the way it is in the IM niche?

PS. One niche I can think of at the moment that has at least 3 viable up-sells is: Bodybuilding, PDF Report > Health Supplements > Body Building Equipments. Any more ideas?
#main internet marketing discussion forum #capable #multi #niche #upsells
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  • Profile picture of the author sparrow
    I am not sure why you think this way, your upsells are only limited by your imagination

    look at the health market

    I can think of many, many upsells to this market, espeically if you segment it to natural health, baby boomer health, etc...

    Ed

    Originally Posted by Mark Brian View Post

    I've been thinking for awhile what niches are capable of multiple up-sells (more than 2 products) aside from the IM niche, and I always boil down to just two sales funnel: a PDF report (product #1) which natural up-sells another product (product #2). For example: a PDF report on how to golf, then you recommend golf equipments through the PDF, and it stops right there. Or, a PDF report on how to date online then you recommend dating sites through the PDF, and it stops there.

    Unlike the IM niche which is virtually capable of having unlimited products to up-sell with, other niches seems to be just limited to a maximum of 2 (ex: PDF report + actual product). Well, aside from having your own niche membership site (which does not always fit in some niches) or breaking down your big report to mini-reports, stuff like that... are there other focused niches where in you can actually sell a lot of related products like the way it is in the IM niche?

    PS. One niche I can think of at the moment that has at least 3 viable up-sells is: Bodybuilding, PDF Report > Health Supplements > Body Building Equipments. Any more ideas?
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author JayXtreme
        In a word...


        NO.

        Upsells can apply when you can work them in if the consumer will find benefit..

        If you can "upsell" on something that takes care of the consumers wants, needs or desires.. then you can maximise your funnel plenty...

        Peace

        Jay
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  • Profile picture of the author EdmundLoh
    To think that the multiple Upsells work only in the Internet Marketing field is a scarce thinking.

    Many businesses offline that I know have long been implementing this. Like there's this company that focuses on helping people with hair loss (and other hair) problems - they implement some of the strongest follow-up and best upsell methods I know. It is also heavily applied in the beauty and wellness companies and they are some of the top 20 most profitable companies in Malaysia and Singapore.

    No matter what niche you are in (and especially if it is a niche where customers need or want to have continuous consumption), as long as you can see 2-3 steps ahead of your customer needs and provide just that, the idea of upsells will work like a charm, with little or no rejection on their part.

    -- Edmund Loh
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    • Profile picture of the author gagan
      Totally agree with Edmund, I think you can upsell in most of the markets if you can find out the need of the consumer in advance though it will need some good research. You can get them to some CPA offer or something related.
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  • Profile picture of the author Suthan M
    Ok a simple thought..

    if you have released Product A and product B in the market before, catering to different solutions

    i.e .. Dating Niche
    Product A: how to get girls
    Product b: Advanced Seduction tips and secrets

    When you release Product C, you can have Product A or Product B for upsell..

    Just relate them together..
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    • Profile picture of the author Richard Tunnah
      Mark,
      Sorry this just isn't true. In almost all niches the easy upsell could be a audio of your written course or ebook or maybe a video. Also most niches are open to being upsold a physical product from a 'non physical' one.


      Rich
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      • Profile picture of the author JohnMcCabe
        If you want another example, take a look at a typical car dealership, at least in the USA...

        You go in to buy a car, and you pick one out.

        Upsell #1: Dealer financing

        Upsell #2: Extended warranty

        Upsell #3: Rustproofing / Scotchguarding

        Upsell #4: Insurance on your financing

        Backend #1: Regular maintenance

        Backend #2: Extending the extended warranty

        I could go on, but I think the point is made. There is almost always some type of upsell available if you look at ways to let the buyer enhance the value of the purchase.
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        • Profile picture of the author Loren Woirhaye
          yeah, start thinking in terms of how to expand what your
          original offer DOES... without being redundant.

          One of the better things I have read about how to take a product
          idea and spin it out into dozens of other ideas is "Cracking The
          Millionaire Code" by Robert Allen and Mark Victor Hansen. I'm not
          a fan of these guys - but in this case they seem to have hired
          somebody to write their book for them that was really on the
          ball about how to generate ideas.

          It's easy to overlook customer surveys to find out what they
          read and what they like to do. Having this sort of demographic
          data makes a customer list a lot more valuable. If you are doing
          direct mail you can also "merge/purge" your list against others
          in order to locate the sweet spots in the marketplace - the people
          who BUY regularly because they have a strong interest in certain
          areas and also the money to buy.
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          • Profile picture of the author davebo
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            • Profile picture of the author Chris Lockwood
              Originally Posted by davebo View Post

              Well, I think it works better in some niches rather than others. I have some niches that upsells work as long as it's 1 upsell, some they don't work at all. When I get past that, my shopping cart abandonment goes WAY up as opposed to when it's not there. So if I look at my data, sure, I'm picking up some sales but I'm losing a bunch of 1st product sales because people think "What the hell is going on here? Let me check out!"
              Do the upsell after they've paid for the first product.
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  • Profile picture of the author RobInCharlotte
    No.

    There are several upsells to any product or service.

    Ever bought anything through an 800 number? They'll hit you with 5 or so upsells no matter what they're selling.
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  • Profile picture of the author Mark Brian
    Thank you for the response guys, these are eye openers but then again it won't be as "simple" as the IM niche. For other niches, obviously a lot of research is required and you may need to ultra focus the niche cause you might be somewhat limited to geographical reach (ex: car dealership), unlike IM which is worldwide.

    Anyway, I'd conclude that while it can't be totally as "easy" as IM, other niches are still multi upsellable if we just research and think outside the box. Thanks again guys.
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  • I do not agree
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  • Go to verizon or ATT and try and sign up for a service, you'll get a lesson in upsells, downsells, side sell, cross sales, everything. Hell they'd sell you the display models if the margins were good.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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