43 replies
Hey everyone,

I keep hearing that in order to build a list now a days ebooks will just not cut it any more and you simply have to give more than just an ebook in order for people to give you there details.

I suppose it does depend on the ebook itself and the content therein.

I also read that eBooks are STILL profitable, and that product launches STILL work, and that ebooks sales grew by 71% last year - they actually overtook audeobook sales in volume.

Fiction book sales dropped by 15% and the one stat that really raised an eyebrow was that 90% of people don't even read ebooks (yet)?

So, do ebooks REALLY still cut it as a free gift to build your list, or do we have to go beyond the norm to get those prospects details?
#dead #ebooks
  • Profile picture of the author ArticlePrince
    I give away a dog food cookbook (in ebook form) to build my list, and average 48% opt in from targeted traffic... keep in mind that what matters is your offer and your landing page. If your offer is terrible, does it matter what form it comes in? a bad ebook would still be a bad video, etc. Hope that helps! (short answer, ebooks still work)
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  • Profile picture of the author MaryT
    Originally Posted by fletch32 View Post

    Hey everyone,

    I keep hearing that in order to build a list now a days ebooks will just not cut it any more and you simply have to give more than just an ebook in order for people to give you there details.
    ......

    So, do ebooks REALLY still cut it as a free gift to build your list, or do we have to go beyond the norm to get those prospects details?
    Suppose you create some unique content, that solve a major problem; let's say in 'intenet marketing" niche
    so you created content that explain how to get content automatically on any website, ofr any niche.

    so a lot of webmasters will be interrested by this information and will be willing to pay you for this information, whatever the way you format it.

    the media you use to deliver the information is not that much important, it's the information inside that has the value.
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  • Profile picture of the author Buzzin
    eBooks still work, but you need to provide real value to the prospect.

    It's no good just chucking together some PLR articles, and throwing it at people, then expecting them to buy from you straight away.

    Build a good relationship with clients, and you're golden!
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  • Profile picture of the author Mohammad Afaq
    Ebooks are awesome

    And are by no means DEAD
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  • Profile picture of the author dankas
    I just hope bad ebooks are dead. I must agree with Buzzin, some stuff that is given for free just to make a list is a real joke.
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  • Profile picture of the author Louise Green
    Kindle. Ipad.. a bunch of other ebook readers that big corps are throwing money into developing and marketing.

    The ebook industry hasn't come close to it's peek yet.
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  • Profile picture of the author JayPeete
    Originally Posted by fletch32 View Post

    I suppose it does depend on the ebook itself and the content therein.
    You said it!
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  • Profile picture of the author jeffed209
    Value! All important ,doesn't matter if it is a short e-book if it offers something people are looking for it gives value and by definition is a success.
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  • Profile picture of the author rammbhat
    You kidding me! Ebooks still sell big time on informative sites
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  • Profile picture of the author juansaldivar
    It's all about the value not the format you deliver it. If you are truly helping people with really useful information they would exchange that for their info. In the end the more value you provide in any way the more people would appreciate what you have to offer and respond more.
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  • Profile picture of the author Rob Howard
    [DELETED]
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    • Profile picture of the author DeadGuy
      Originally Posted by ccmusicman View Post


      The new thing is bartering sheeps and chickens.

      Rob
      Made my day! I've got a few things just sitting here gathering dust that I'm willing to part with... but I'm confused. Which end of the bartering are you on? Can't help you if you need sheep or chickens.
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      You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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      • Profile picture of the author GlenH
        Give you ebook away upfront without asking for an Optin first.

        Sounds crazy right?

        Not when you use this.

        I use it all the time.

        --Glen
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        • Profile picture of the author fletch32
          Originally Posted by GlenH View Post

          Give you ebook away upfront without asking for an Optin first.

          Sounds crazy right?

          Not when you use this.

          I use it all the time.

          --Glen
          this sounds a great idea and something I might think of doing thanks for the heads up.
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      • Profile picture of the author Rob Howard
        [DELETED]
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        • Profile picture of the author meganeven
          ebooks are so not dead. And if they ever do die, I will be pathetically trying to resuscitate them.
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        • Profile picture of the author WyattTenG
          Originally Posted by ccmusicman View Post

          I deal solely in chickens.

          Sheep was SOOO 2009. Just bought a WSO the other day that taught me this new thing you can do with chickens that you can't do with sheep... It seemed like easier money than I have ever done, so I'm switching over to chickens. Though I'm keeping my eye out on the next big thing. I'm thinking that goats may replace chicken and sheep next year.

          Rob
          AWESOME post of the day. You really do make my day seriously.. Thumbs up
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    • Profile picture of the author ShaneRQR
      Forget about the content and medium for a second.

      It depends greatly on how you pitch your offer.

      If you can present your offer in such a way that your targeted demographic instantly thinks "This is exactly what I need!", because it fills an urgend need for them or solves a big problem for them, are they really going to change their minds because their long-awaited solution is delivered in ebook form?


      I'm not suggesting that content and quality aren't important. They are. But only once the prospect/customer has already signed up and downloaded the freebie/product.

      Before that point, it's (almost) all about the pitch.





      Also, what he said:

      Originally Posted by ccmusicman View Post

      ebooks are dead.

      So are sales pages.

      And list building.

      Affiliate marketing is dead.

      So is SEO and article marketing. Google banned all that.

      PPC is 1 million bucks a click.

      People don't buy on the internet anymore.

      The new thing is bartering sheeps and chickens.

      Rob
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      • Profile picture of the author Tyson Faulkner
        Ebooks will never be dead because they are a medium that carries information. They may have a less perceived value than other mediums, but they can still carry very good content if it's produced well.

        Information sells, the medium that it's delivered in is just details.
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  • Profile picture of the author Mister Bryan
    Originally Posted by fletch32 View Post

    Hey everyone,

    I keep hearing that in order to build a list now a days ebooks will just not cut it any more and you simply have to give more than just an ebook in order for people to give you there details.

    I suppose it does depend on the ebook itself and the content therein.

    I also read that eBooks are STILL profitable, and that product launches STILL work, and that ebooks sales grew by 71% last year - they actually overtook audeobook sales in volume.

    Fiction book sales dropped by 15% and the one stat that really raised an eyebrow was that 90% of people don't even read ebooks (yet)?

    So, do ebooks REALLY still cut it as a free gift to build your list, or do we have to go beyond the norm to get those prospects details?
    Hey man,

    I'm assuming you watched the Guru Blueprint by Eben Pagan? Well, in my opinion, eBooks are not dead. They definitely are not. It's just that they aren't as alive as they used to be in early 2000s

    Back then, charging $77 for an eBook was pretty normal. But try that today, and it wouldn't work very well. YOu need to complement your eBook with additional stuff like videos, audios, checklists etc to really complete your product.

    Besides, that will justify you charging more, considering people have no control over "Expensive(or pricier)=better".

    You still can use eBooks to build your list. But videos/audios/software would be a much more attractive choice to go with.

    Regards,
    Lazy Bryan
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    • Profile picture of the author fletch32
      Yes you are correct Bryan I did watch the Guru blueprint, and thanks for your reply. you mention that You need to complement your eBook with additional stuff like videos, audio's, check-lists etc to really complete your product.

      Great advice and something I will be doing in the future.
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  • Profile picture of the author pankk90
    Banned
    [DELETED]
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    • Profile picture of the author Steven Wagenheim
      Dead as a door nail.

      I use all mine for door stops.

      You might want to look into Kimchi pots. I hear they're really big now.
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    • Profile picture of the author CpaApp
      Originally Posted by pankk90 View Post

      I think people prefer watching videos rather than reading e-books...
      I agree 100%. ebooks pose 2 problems as I see it.

      1. The net was flooded with ebooks that were poorly done and never lived up to the hype on the sale page. So I think past disappointments hurt good ebooks.

      2. Video is the place to be, people are too lazy to read anymore, (thanks youtube).
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by CpaApp View Post

        I agree 100%. ebooks pose 2 problems as I see it.

        1. The net was flooded with ebooks that were poorly done and never lived up to the hype on the sale page. So I think past disappointments hurt good ebooks.

        2. Video is the place to be, people are too lazy to read anymore, (thanks youtube).
        In case you haven't noticed, there is a flood of lousy videos as well. It doesn't matter what the medium is, there will always be crap in it.

        A lot of people dislike video as an educational method. A lot of people can't watch video because they're on dial-up. There will ALWAYS be a market for ebooks.

        As for people being too lazy to read, that's a generalization easily disproved. According to the US Census, book buying in the US has been increasing since 1975 (it may have increased before that too, but that's all the further back the data goes). The last year data was available for was 2008, with 3.12 BILLION books sold, up 9.6 percent over the year before.

        So book sales are actually increasing, and according to many sources, television viewership has been losing ground for years.

        So much for guessing, eh?
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      • Profile picture of the author x3xsolxdierx3x
        Originally Posted by CpaApp View Post

        I agree 100%. ebooks pose 2 problems as I see it.

        1. The net was flooded with ebooks that were poorly done and never lived up to the hype on the sale page. So I think past disappointments hurt good ebooks.

        2. Video is the place to be, people are too lazy to read anymore, (thanks youtube).
        I generally agree with this...however, if you are targeting "freelance writers", or people who have an inherent affinity for the written word, you may find that the inverse is true....they may enjoy (and get sucked in by) compelling sales copy, and appreciate the effort it took to construct it.

        Alot of people like video, but, KNOW your market....
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  • Profile picture of the author madison_avenue
    90% of people don't read any books whether ebooks or print. 99% of people watch television.
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  • Profile picture of the author adsenser
    Not dead but not as influencial as it was back 2-3 yrs. Video is killin ebooks.
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    • Profile picture of the author fletch32
      Originally Posted by adsenser View Post

      Not dead but not as influencial as it was back 2-3 yrs. Video is killin ebooks.
      you know what I think you are right adsenser, video is definately the way forward.
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  • Profile picture of the author jking2
    As IM gets more popular, there will always be new methods learned with new people learning them.

    Once mastered, most will put there own twist on things to make a particular method work exponentially.

    Then they will want to briefly tell everyone about it. Here's where there ebook, or free offer comes in.

    So no, ebooks will never die. As long as the information given is valuable.
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  • Profile picture of the author Dana Forsythe
    I think we have about another year left on ebook sales and then we're gonna have to find something else..
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  • Profile picture of the author jbento
    Video kills the radio stars, video kills the radio stars... (early 80's??)

    Boy, now you even listen to RADIO in the internet... if it has good music

    Cheers

    Jorge
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  • Profile picture of the author Dennis Gaskill
    Ebooks are dead?

    Hardly.

    Ebooks will soon be dead?

    Hardly.

    And no, not everyone prefers video either. Different people learn better, or simply prefer, information in one format over another. That isn't going to make the any of them go away, but it does mean you might want to offer your information in multiple formats to cater to as many people as possible.
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  • Profile picture of the author lisaweyn
    Ebooks are not dead. They are cheaper than normal books and you do not have to carry them around. They are convenient.
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    • Profile picture of the author butters
      Originally Posted by lisaweyn View Post

      Ebooks are not dead. They are cheaper than normal books and you do not have to carry them around. They are convenient.
      Actually, thats inconvenient... Physical books are very convenient.
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  • Profile picture of the author butters
    Originally Posted by fletch32 View Post

    So, do ebooks REALLY still cut it as a free gift to build your list, or do we have to go beyond the norm to get those prospects details?
    I am not sure about you or anyone else here, if I have a problem and someone offers to solve it for me, then I will take it in any form it comes in. That is essentially what an ebook does, takes an existing problems and shows you how to solve it.
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  • Profile picture of the author zachary0611
    i prefer video and audio but the information is the most important
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  • Profile picture of the author MassiveMarketer
    Ebook is still out there! You just need to get to people the right stuff. Just as long as you have informative content then you'll still be out in the market.
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  • Profile picture of the author George Chernikov
    Keep in mind that there's a world of difference between an e-book as the term is commonly used in the "offline" world and the Internet Marketing e-book.

    An IM e-book is, more often than not, a PDFed hodge-podge of rehashed ideas thrown together by an amateur marketer, replete with grammar and punctuation errors and prefaced by promises of earning $5,321.35 in 12 hours.

    Of course, there are exceptions, but for every professional-looking e-book released by a competent marketer, there are literally thousands of triple-spaced, wide-margin, 14pt Verdana 20-page PDFs.

    In contrast, a proper e-book is, say, what you get at the iBooks store, or with Kindle - professionally written, reviewed, edited, and spellchecked.

    Are the latter dead? Of course not - the iPad and Kindle are driving their resurgence. But using them as an indicator of demand for e-books in general is a bit like using the demand for Bugattis to estimate demand for Volkswagen Golfs - sure, they're both cars, and they're even made by the same manufacturer, but the similarity stops there.
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