I keep hearing that in order to build a list now a days ebooks will just not cut it any more and you simply have to give more than just an ebook in order for people to give you there details.
I suppose it does depend on the ebook itself and the content therein.
I also read that eBooks are STILL profitable, and that product launches STILL work, and that ebooks sales grew by 71% last year - they actually overtook audeobook sales in volume.
Fiction book sales dropped by 15% and the one stat that really raised an eyebrow was that 90% of people don't even read ebooks (yet)?
So, do ebooks REALLY still cut it as a free gift to build your list, or do we have to go beyond the norm to get those prospects details?