Military Branding

by Curtez Riggs 13 replies
Warriors, I need some assistance. I'm trying to brainstorm possible ways to make the Military more local. In the far reaches of the north, and outside of the biggest military installations. If you were tasked with presenting a "local, user friendly presence", what suggestions would you make. Please either leave me comments here.... Or if it isnt to much trouble (and in compliance with terms), please drop the comments on my site.... I want my superiors to be able to track the ideas

Local Military Branding | Curtez Riggs dot com

TYVM......
#main internet marketing discussion forum #branding #military
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  • Profile picture of the author E. Brian Rose
    Are you a recruiter? Give us some details on what you are trying to accomplish and you will get likely get more targeted answers.
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    • Profile picture of the author Curtez Riggs
      Originally Posted by E. Brian Rose View Post

      Are you a recruiter? Give us some details on what you are trying to accomplish and you will get likely get more targeted answers.
      I'm looking for methods to funnel traffic to Recruiting Stations. Google places are unclaimed or not properly maintained, looking to claim the listings, build off them and push people to our Facebook pages.

      I have been tasked with this project and I'm looking for ideas to make it grow.

      Ty for the response
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  • Profile picture of the author E. Brian Rose
    Do you have a budget to work with?
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    My New Video Series is Free (for now)
    Crazy good marketing tips from the founder of JVZoo.
    Get EBR 365 Now!
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  • Profile picture of the author Curtez Riggs
    I'm personally fronting the bill, all labor comes free lol. If I had a mentor, and the test proved to be sound the sky's the limit. While I can't be directly compensated I'm sure the powers to be would gladly acquire the project, if you follow where I'm going with this.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by soldierscredit View Post

      I'm personally fronting the bill, all labor comes free lol. If I had a mentor, and the test proved to be sound the sky's the limit. While I can't be directly compensated I'm sure the powers to be would gladly acquire the project, if you follow where I'm going with this.
      Soldierscredit,

      This is a project you are doing, for the Army, in order to further Army recruiting efforts, while Active Duty with the Army? You shouldn't have to pay for this project out of your own pocket....am I missing something?

      (2nd Lt.) Romans
      (Howie)
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      • Profile picture of the author Curtez Riggs
        Originally Posted by x3xsolxdierx3x View Post

        Soldierscredit,

        This is a project you are doing, for the Army, in order to further Army recruiting efforts, while Active Duty with the Army? You shouldn't have to pay for this project out of your own pocket....am I missing something?

        (2nd Lt.) Romans
        (Howie)
        Sir while I was told to utilize FB to localize Recruiting Stations, that's small scale. So I'll gladly come out of pocket to enhance the Commanders Intent utilizing my existing skill sets. Develop a comprehensive plan to truly localize RS. Then submit it thru the necessary channels for direct compensation. After it has been properly implemented, with quantifiable results.
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    • Profile picture of the author xiaophil
      Retracted.
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      • Profile picture of the author Curtez Riggs
        [QUOTE=xiaophil;2148097]Just focus on the fun parts.

        Simulations (video games) and UAVs (model airplanes) that appeal to your target market. If you do a promo video make sure the UAV controller looks the same as an xbox or playstation, that should hook em right in.

        Fun, fun, fun.

        It's fun to travel the world, meet interesting people, and kill them (for money).

        WTF is next, advice on a PPC campaign for landmines?

        IMO this thread is political, and should be deleted.[/QUOTE

        My apologies if my chosen topic offends you, my intent is not to discuss politics but to get opinions as to how to conduct offline marketing for a national brand.

        So as soon as I get to my desk I'll edit my post and change military to a topic that's less sensitive.

        Maybe, how to localize HASBRO, to push GI JOE in the local area.

        Or how to get Sprite to appear on Yahoo Local lol

        Nothing political about this post unless you choose to push your agenda and take it there. IMHO
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        • Profile picture of the author xiaophil
          Are you seriously trying to tell me that military recruitment is not part of a political agenda?
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  • Profile picture of the author Curtez Riggs
    Recruiting is my 9 to 5, I'm not associating anything about this post with any political agenda. Your attempting to do so. I mentioned, Military nothing specific at all.

    If your theory is true and I'm pushing politics, should I also change my avatar? Or what about the poster above, is he pushing an agenda? What about all of the Servicemen and women from around the globe that visit these forums?

    Please don't take this thread there.
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    • Profile picture of the author xiaophil
      I am trying to understand your perspective and after all this is an international forum - what would you think if someone started promoting the 'national brand' of a different country?

      It was never my intention to hijack your thread, so I'll delete my original post which was probably a bit acerbic anyway, and hope you find what you are looking for. Enough said.

      EDIT: Just thought I would mention that 24 years ago I was recruited into the RNZAF and had I pursued that career would most likely perceive this topic very differently.
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  • Profile picture of the author jasonmorgan
    It's fun to travel the world, meet interesting people, and kill them (for money)
    ain't nothin' wrong with that

    I'm not sure what you're trying to accomplish.

    The Army has a gazillion websites, facebook, myspace and recruiters all over the place. They have a first person shooter video game, music videos etc...

    Now, is the Army or the other branches doing a good job with all of these resources? I think most of them are dropping the ball.

    From what I can tell is they spend a lot of money on big contracts and end up with flashy, pretty and fairly useless websites, and don't even get me started on AKO... or why I can't access all of my information from a single site. (unless it's changed, me = retired now).
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    I'm all about that bass.

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  • Profile picture of the author lynnw196
    I totally agree with xiaophil views. You are targeting a younger generation who grew up in the Tech Age. I am also a Reserve Company Commander and I am faced with this dilemma every month. How do I keep my younger folks motivated and wanting to show up. One tool I use is the EST2000 which is like a huge shooting video game. All real diff types of weapons air fed for recoil and noise. They have several different senarios and they love it! It keeps them coming back, Tech stuff they like. I have also incorporated paintball in the past. just a couple of thoughts on it
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