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Whats A $6K Revenue/$2.7K Profit per month site worth?

by doop
10 replies
Just wondering if i could get some feedback to what the current going rate for websites are.

I remember at one stage you could get 12-24X monthly profit or revenue - can't remember which. Does something like this still hold true?

While I realize there are many things to consider - could anyone suggest a rough price guide for a site with the following stats:

Approx 2 year old site selling ebooks product
$6K/mo revenue - $2800/mo profit
5000 unique visitors a month

Any ideas?
#$6k #month #profit #revenue or $27k #site #worth
  • Profile picture of the author Quentin
    I have never heard 12x24

    In the traditional market you take the yearly net profit and multiply by 3 and 7 and if the prices is in between then it should be a reasonably good business to do more research on.

    Obviously if they are leasing a property or own it affects the sale price and off course you have to add stock etc.

    With websites however there is a tendency to price it a lot lower as there is no real tangible assets.

    Having said this people pay stupid amounts for websites so you really have to judge the market and see if you can find what the market will support.

    Most think of the googles and ebays that have huge data bases which is the real asset of the business.

    So have a look at Flippa and some of the sites for sale in this forum to get an idea of what they go for.

    Q
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  • Profile picture of the author JasonB
    Monthly profit X 10 months is how I have been selling my sites. The few that I had, but they seem to be selling at that rate...

    AS an example.. I currently have 6, $300 customers per month on a subscription base. They have all been with me for over a year now and I think they are in it for the long hall. I also have several one-time orders that happen through out the month as well.

    If we did the math, I would shoot in the $10,000 to $20,000 range.

    Hope this helps.
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  • Profile picture of the author adsquare
    Honestly, you will be lucky to get 1-2x the yearly profit. Try flippa, and if that doesn't work try a business broker.

    Jared
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  • Profile picture of the author Marhelper
    I love these threads. I am highly suspicious that the OP really does not want to know what we think as much as avoid paying $20 to list it in the classified section ... call me a skeptic.

    There should be a sticky thread for all these, "What do you think I should ask for a site I am looking to flip ...?"
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    • Profile picture of the author doop
      Originally Posted by Marhelper View Post

      I love these threads. I am highly suspicious that the OP really does not want to know what we think as much as avoid paying $20 to list it in the classified section ... call me a skeptic.

      There should be a sticky thread for all these, "What do you think I should ask for a site I am looking to flip ...?"
      Not at all - I was hoping for an honest answer based on experience (You'll notice that I haven't listed any site in particular!) I've been to flippa and couldn't really establish any kind of constant.

      Originally Posted by adsquare

      Honestly, you will be lucky to get 1-2x the yearly profit. Try flippa, and if that doesn't work try a business broker.

      Jared
      1-2X yearly profit is 12 - 24X monthly profit as I thought i'd heard previously.

      Originally Posted by GuruCreation

      Monthly profit X 10 months is how I have been selling my sites
      From this I gather 12 months profit would be about right - that puts it's value at around: the $32K mark.

      Thanks for the feedback.
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      • Profile picture of the author willz605
        It will bring whatever the demand is for your product....the better the proof the more you will get....if its only been a month or two....don't expect more than 10k

        But if you run the site for a year and yield 3k profit per month...than you hit the jackpot and could gather 50-100k

        good luck
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    • Profile picture of the author Marketing "Guru"
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      • Profile picture of the author Marhelper
        Originally Posted by Marketing "Guru" View Post

        I'm not sure I agree here.

        I think a site is worth what any one person is willing to pay and that's it.
        What?????? Did you read my post?
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  • Profile picture of the author Marhelper
    If I called it wrong then forgive me. Many people start these type of threads and they do not mention a specific site knowing that it is against the rules but the intent is rather for others to PM them.
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  • Profile picture of the author Sarah Russell
    Historically, I've seen sites sell for 4-10 times their monthly net revenue (over the last 3 years or so), but lately, I've seen a lot hitting that higher multiple.

    Might as well toss it up on Flippa with a solid reserve and see what happens
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  • Profile picture of the author Philarmon
    I'd say 12x monthly NET profit is a common standard for websites that have been online for over a year and you can proof that your earnings were constant for the last 12 months.

    Sites that was online for like three months or it was not earning that amount for many months in a row, or there is no guarantee that the revenue will stay the same (like if the product is seasonal or was a one time hit), usually are sold for less, like 6x profit

    But if you have a site that is completely on autopilot or is growing every month in terms of content and visitors, i would aim for at least 15x monthly profit.
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