Little Trick to Help Get The Best of Both Worlds With Article Marketing

If you read much of the posts that go through the Warrior Forum, you will see the many different opinions about certain areas of internet marketing. One of these things discussed often is how long should your article length be.

Some say writing 350 word articles that are quick and to the point. While others argue that writing longer articles (800+ words) will be better for your business. Both sides put up a good argument and both make sense.

The shorter article writers are more about playing the numbers game. The more content you produce, the better the chance you are going to have more traffic. The articles are created to build intrigue and have them ponder about clicking your link. You can see a lot of traffic if you do this every day. It's a great strategy and was the strategy that I used to make my first money on the web.

The other side suggests that you build the relationship better with an article and actually qualify your buyers a little more. This in part causes less people to click through your link, but the people that do click through buy much more often.

As with most arguments I see with internet marketing, I like to use a little bit of both. I've always believed variety is the way to go.

Now as a big believer in article marketing, I use a combination of the two methods that works out great for getting both benefits. Here's whats working great for me these days.

I have been writing super long articles. I mean like 2-5k word articles. It goes deep into a subject and has a building momentum to the subject I'm talking about. I post this large article (pillar article) to my website, but I split the thing into 350 word long pages. If I wrote a 3500 word article, I would have it split into 10 pages that all have their own separate article.

I write them to build onto each other and actually sound okay if you are to read them all in succession. This way I have the large anchor article on my website, with each section targeting a keyword. I also have 10 articles to rewrite quickly and post to EZA for my instant traffic. Each sectioned article posted to EZA is pointing to the next section on my site.

This will both play the numbers game, but also build trust with the qualified costumer that aren't so much the impulse buyers. The large sectioned articles also give you that authority site look and recognition. It's given me huge conversion rates the past month.

Travis