Google Confirms Algorithm Changes To Long Tail Keywords
The biggest change according to Google is in the long tail keywords.
They are now looking for higher quality pages for the "long tails" as these types of keywords in aggregate brings in a significant amount of traffic for google.
Later year i have been noticing this trend when promoting amazon products and using the product names as the long tail keywords
So the bottom line is this. Google is looking for more "quality signals" on the long tail pages.
And what that means is that the keywords and content need to be somewhat relevant.
More unique content is required for the long tail keywords. Just using the manufactures descriptions for products which everyone else is using is not good enough for driving traffic. Google may not send you the traffic as you may not have the right quality signals
I have been advocating this for a long time.
Just using automated software to build amazon reviews sites is not going to work anymore. Google sees this as bridge pages. You are wasting your time and money
Sorry just my opinion if you are using these tools and relying on SEO to build an amazon empire. However if you use these tools only you can get paid traffic from non google sources and make a ton of money.
Google did suggest that none of these changes affect the indexing or caching of the actual long tail pages itself.
So based on all these changes and some of the testing i have been doing it can all be summed up in two steps
1. More unique relevant content is required for long tail keywords
2. More high quality links are required.
I have been using this strategy for a while on using hub pages to promote amazon products and it seems to be working really well.
Anyway if you use long tail keywords i strongly recommend you read the article as it provides some good perspectives on how to focus your marketing
If you have any questions on long tails as it relates to promoting amazon products let me know and i would be happy to answer them for you
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