Ok, I've selected a bunch of CB products to promote, now what about keyword research?

8 replies
First of all, I'm sorry if this question is a bit "noob" for many here but I thought I'd rather have the opinion of other more experienced marketers than dabble for days and days or worse, complete a whole campaign just to have the same results as 95% of others out there: nearly to no sales.

I think I've done a pretty good job in product selection: I examined each and every sales letter in my niche, looking for flawless and engaging writing and several calls to action, as well as credible testimonials, preferably at the beginning-middle of the page. I also checked products' history (stats, names used, continuity, etc) with CB Engine and CB Analytics beside CB Marketplace, of course. Gravity was not determining at all as it can be manipulated; I chose both products with high gravity (up to mid 100s) and low one (single digit). The main stats that I paid attention to were: Avg$/sale, Total$/sale, %referred, and date product went online. It would have been excellent to check %refunded for all products but I reckon that variable is not publicly available; what I did was verify that product price and Avg$/sale were not too different and pass the product if that was the case.

So now I have a bunch of about ten-twelve products and the next step is keyword research. I'm using G's External Keyword Tool and MS to start with and introducing the product's web address to get keywords, but so far the data is meaningless. How do you keyword research in this situation? I know it's not an exact science and it's actually similar to mining ore: you start with a general idea (root keyword) of where the gold is, and from heaps of mineral (keywords) only a little fraction is useful (long tail keywords with commercial intent).

Having selected the (CB) product(s) first, how do you approach keyword research?

Thanks a lot for your help
#bunch #products #promote #selected
  • Profile picture of the author scrofford
    Some quick advice. First You need to focus on one area of your market and then when you go to sell a product, it should be just one product to start. 10-12 products all at once are not going to really do anything for you except frustrate you. Focus on your market and what you can give your market that solves their problem. Set up a free incentive product to build a list. Then offer your front end product. After you have your list buying your front end product, offer a couple of back end products. These can be CB products, but you really need to focus on one front end product to start. I highly suggest building a list also. That way you won't be leaving money on the table. Just some food for thought.
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  • Profile picture of the author bakergypsygirl
    Do you have a domain setup to promote your "stuff"? If not, Hostmonster will let you set one up for free just to get started.
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  • Profile picture of the author Mister Bryan
    Keyword Spy is a good tool that I use to start off for keyword research, but it could be a little pricey especially if you are just starting out.

    Generally, what I do is this:

    1) Based on the selected product sites, I'd look for competitors selling the same stuff and make a list of their websites.

    2) Plug the list of websites into places like Quantcast and Compete.com to find more competitor sites.

    3) Plug the entire list of websites into Keyword Spy to and download the keyword lists from there.

    Hope this helps for a start!

    Lazy Bryan
    Frank Kern's Mass Control 2.0 For Sale! Mint Condition! Only 1 Copy! Hurry Now!!!
    The Elevator To Success Is Out Of Order...Use The Stairs Please... One Step At A Time
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  • Profile picture of the author smokee
    Can you guys explain more with a proper example?
    Looking for someone to setup blogs for you?
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  • Profile picture of the author JustKid
    Just like to throw this out, do research on the niche itself. Anyone could create a great sales copy for StarTrek Replica Starships but you'll find yourself marketing to a tiny market.
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  • Profile picture of the author Rajan Cajan
    If you want to know the refund rate of a clickbank product try cbsnooper (its free)
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    • Profile picture of the author andr3w84
      Thanks to everyone for submitting your comments.

      @Rajan, that CBSnooper site does seem to be useful with lots of detailed information; I also found out they have stats that other sites only show after you've become a paid member.

      @Bryan, I've been trying something similar, plugging the sales site as well as competing ones in the keyword research tools, thank you for confirming this is indeed a valid strategy.
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    • Profile picture of the author Pradeep Bhagwat
      Google has provided all the data for internet marketers, and that is most trustworthy. Afterall Google want business. Google have provided a free KEYWORD TOOL which we can use for keyword search.

      1) You have searched profitable products. So, you know their main website. Take their URL and place it into Googles keyword tool. You will get for which keyword these websites rank. You can use these keyword analysing monthly keword search, global search, competetion, broad search, exact search, phrase search etc.

      2) You can also search by using your main broad keyword. Suppose you are selling blogging product then just type blogging and you will get hundreds of keywords and their details.

      3) You can pill these keywords till you get your low competition and highly searched keyword.

      You just study this keyword and you will find your own way of keyowrd search.

      I think these tips will help you definetely.

      - Pradeep
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