Time spent on creating an info product

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What's the longest you've taken on creating one, and was it worth it in the end, and if so , why?
#main internet marketing discussion forum #creating #info #product #spent #time
  • ....about 6 months....

    Was it worth it in the end? Oh yes....

    Why did it take so long? It was a very COMPLEX sale and product that required ALOT of research....it's irreproducable by anyone else, except without great investment and expenditure in conducting research themselves....we had wanted it this way....

    Most people won't do research because:

    1) They are lazy.
    2) It takes ALOT of time....time does have a value, and sometimes it's hard to convince people that it'll be worth it in the end....especially if they aren't seeing much monetary benefit WHILE they are conducting the research.There are trade-offs...
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    • what are the steps involved that you take when it comes to research?
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  • Month part-time ... probably would've been a weeks full-time work. I haven't made my money back on the time investment but the experience was priceless, it builds confidence, self-believe and a real-skill set (not a perceived one from reading stuff).

    Al
    • [ 1 ] Thanks
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    • One thing about what I said, though.....

      If you are going to actively commit yourself to a project, especially for the length of time that I and other posters have, you REALLY need to believe it and have confidence in what you are doing....You need to be 110% committed, or how do you expect your customers to be, as well? Do you want to make a sale off the back of lies, or, do you want to do the necessary research...even if it takes 5 months+....and created a solid quality product that will produce long term loyal customers?

      Unfortunately, sometimes you need to do the research before you can be truly confident....but, the research may take time and dedication....so, it's a bit of a tricky paradox to navigate....

      I don't want to get into the nuts-and-bolts of my own project, but, engaging in a project like that will teach you ALOT about who you are as a person, as well.
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  • I've mainly sold affiliate products but am looking to build my own products out the "online money market."

    My problem is I've been trying to make the perfect product. It really hit me when Eben stalked about making your product "good enough." I'm a perfectionist by nature. Its funny that my perfectionist tendencys tend to have me overworking projects or never finishing them.

    For two years now I have been working on a product that teaches the performance are of ventriloquism and not just the basics of talking without moving your lips. I'm making good momentum now... after two years.
    • [1] reply
    • Glyn, good point - your product does not have to be perfect out of the gate, but a couple of things you DO need...

      1. To be near perfect in your marketing -- that is, if you don't get targeting the problem or want right, then it doesn't matter how good your product is, it won't sell. We've taken products of our own that were originally targeted in one direction and doing so-so, re-positioned them and wham...sales take off.

      2. Having your information convey a system or series of steps is important rather than just general information...then you can iteratively improve it after it is released for sure

      Cheers,
      Jeff
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  • Right now I'm still trying to finish a product that I have been working on and off for about 18 months. That's the longest I've ever worked on something which blows my mind because I've created products in less then 24 hours.

    Tim
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    • Do you have great confidence that it will be successful, Tim? Ever need someone to review it for you?
  • I'm usually very critical of my stuff... so it takes a bit longer.

    I'd say a week to three-four for most of my products.
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