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Time spent on creating an info product

by gregsie74
20 replies
What's the longest you've taken on creating one, and was it worth it in the end, and if so , why?
#creating #info #product #spent #time
  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by gregsie74 View Post

    What's the longest you've taken on creating one, and was it worth it in the end, and if so , why?
    ....about 6 months....

    Was it worth it in the end? Oh yes....

    Why did it take so long? It was a very COMPLEX sale and product that required ALOT of research....it's irreproducable by anyone else, except without great investment and expenditure in conducting research themselves....we had wanted it this way....

    Most people won't do research because:

    1) They are lazy.
    2) It takes ALOT of time....time does have a value, and sometimes it's hard to convince people that it'll be worth it in the end....especially if they aren't seeing much monetary benefit WHILE they are conducting the research.There are trade-offs...
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    • Profile picture of the author gregsie74
      Originally Posted by x3xsolxdierx3x View Post

      ....about 6 months....

      Was it worth it in the end? Oh yes....

      Why did it take so long? It was a very COMPLEX sale and product that required ALOT of research....it's irreproducable by anyone else, except without great investment and expenditure in conducting research themselves....we had wanted it this way....

      Most people won't do research because:

      1) They are lazy.
      2) It takes ALOT of time....time does have a value, and sometimes it's hard to convince people that it'll be worth it in the end....especially if they aren't seeing much monetary benefit WHILE they are conducting the research.There are trade-offs...
      what are the steps involved that you take when it comes to research?
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      • Profile picture of the author Dan C. Rinnert
        Longest was 2-3 years, unless you count some of the ones I haven't finished yet.

        But, among finished projects, the longest was 2-3 years, but there was a lot of downtime in between. In terms of actual time, I'm not sure how long I actually really spent on it.

        The second longest was about 6 months. I worked on it for about 1-1/2 to 2 months, then had about a month of downtime as I tried to get people to read it for me and give me feedback, then I spent about another 3 months finishing it up.
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        • Profile picture of the author gregsie74
          Originally Posted by Dan C. Rinnert View Post

          Longest was 2-3 years, unless you count some of the ones I haven't finished yet.

          But, among finished projects, the longest was 2-3 years, but there was a lot of downtime in between. In terms of actual time, I'm not sure how long I actually really spent on it.

          The second longest was about 6 months. I worked on it for about 1-1/2 to 2 months, then had about a month of downtime as I tried to get people to read it for me and give me feedback, then I spent about another 3 months finishing it up.
          wow. 2-3yrs. im guessing it was all worth it in the end. theres dedication for you, i guess.
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          • Profile picture of the author xtaaxt
            One info product took me a year to produce...

            I am faster now. Want to learn more skills and improve the time that spend on creating an info product.
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      • Profile picture of the author x3xsolxdierx3x
        Originally Posted by gregsie74 View Post

        what are the steps involved that you take when it comes to research?
        Hate to say this, but it all depends.

        I wrote a VERY long post once, though, about using a website called "Killerstartups.com" for research....I've had a long day, so I won't expound right now....visit that site, and see if anything 'clicks' as far as what people could potentially want or need....

        Then, there ya' go...you have potential customers
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  • Profile picture of the author Big Al
    Month part-time ... probably would've been a weeks full-time work. I haven't made my money back on the time investment but the experience was priceless, it builds confidence, self-believe and a real-skill set (not a perceived one from reading stuff).

    Al
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    • Profile picture of the author x3xsolxdierx3x
      One thing about what I said, though.....

      If you are going to actively commit yourself to a project, especially for the length of time that I and other posters have, you REALLY need to believe it and have confidence in what you are doing....You need to be 110% committed, or how do you expect your customers to be, as well? Do you want to make a sale off the back of lies, or, do you want to do the necessary research...even if it takes 5 months+....and created a solid quality product that will produce long term loyal customers?

      Unfortunately, sometimes you need to do the research before you can be truly confident....but, the research may take time and dedication....so, it's a bit of a tricky paradox to navigate....

      I don't want to get into the nuts-and-bolts of my own project, but, engaging in a project like that will teach you ALOT about who you are as a person, as well.
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      • Profile picture of the author gixxer
        I bought a lot of products from Eban's "David DeAngelo" line. The guy is truly outstanding at internet marketing. I haven't bought any of the Get Altitude brand stuff, but it's probably even better than the stuff he got started with...

        gixxer
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        • Profile picture of the author webwriter
          When I first started, I spent well over a year creating an ebook. Most of that time was spent in research, since I was interested in the subject, but didn't know a lot about it. So I got bogged down trying to learn everything about it.

          What I SHOULD have done from the get-go was find out who wanted to know what about that subject, then researched and wrote accordingly. I would have taken far less time.

          But I've learned from that experience. I also have plenty of material to use in writing another more focused ebook on a different aspect of a broad subject.
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          • Profile picture of the author x3xsolxdierx3x
            Originally Posted by webwriter View Post

            When I first started, I spent well over a year creating an ebook. Most of that time was spent in research, since I was interested in the subject, but didn't know a lot about it. So I got bogged down trying to learn everything about it.

            What I SHOULD have done from the get-go was find out who wanted to know what about that subject, then researched and wrote accordingly. I would have taken far less time.

            But I've learned from that experience. I also have plenty of material to use in writing another more focused ebook on a different aspect of a broad subject.
            It's always good to take something away and learn from past experiences.
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            • Profile picture of the author jbsmith
              Ebooks take me about 6-weeks (2-3 hours a day) to do everything from market research, launching website and blog, write some initial articles, seek out some partners for launch, get ebook written and some testimonials and launch...

              I've done this 5 different times now successfully.

              In addition - I have put together a membership site that took me about 4-weeks to prepare and then a couple of hours a week to add content, a home study course with audio and video that took me about 4-weeks to prep

              Other than that - I do teleseminars and coaching that requires some prep (manuals and exercises as well as the content itself).

              Believe me...there is very little in life that can generate profit for the time spent than information products, if you are worried about how much time it will take, then DON'T - even if it took you 6-months, as long as you have prepared properly, tested the market and done a decent job at carving out a unique selling proposition for yourself it will be MORE than worth it.

              Jeff
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  • Profile picture of the author Glyn
    I've mainly sold affiliate products but am looking to build my own products out the "online money market."

    My problem is I've been trying to make the perfect product. It really hit me when Eben stalked about making your product "good enough." I'm a perfectionist by nature. Its funny that my perfectionist tendencys tend to have me overworking projects or never finishing them.

    For two years now I have been working on a product that teaches the performance are of ventriloquism and not just the basics of talking without moving your lips. I'm making good momentum now... after two years.
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    • Profile picture of the author jbsmith
      Glyn, good point - your product does not have to be perfect out of the gate, but a couple of things you DO need...

      1. To be near perfect in your marketing -- that is, if you don't get targeting the problem or want right, then it doesn't matter how good your product is, it won't sell. We've taken products of our own that were originally targeted in one direction and doing so-so, re-positioned them and wham...sales take off.

      2. Having your information convey a system or series of steps is important rather than just general information...then you can iteratively improve it after it is released for sure

      Cheers,
      Jeff
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      • Profile picture of the author gregsie74
        Originally Posted by jbsmith View Post

        re-positioned them and wham...sales take off.
        This sounds interesting ..by re-position do you mean 'find new target audience?'
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        • Profile picture of the author jbsmith
          Originally Posted by gregsie74 View Post

          This sounds interesting ..by re-position do you mean 'find new target audience?'
          Actually we've done both...

          In one case, we went after the same market, but re-positioned on the problem statement we were going after. We found that by spending time surveying our market there was a more compelling value proposition, that meant re-branding the product.

          In another case, we expanded our product to target 2 additional markets - again this meant tweaking the title, cover and a couple of chapters, but essentially it was the same product going after two completely different niche markets than we started with.

          Jeff
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  • Profile picture of the author TimG
    Right now I'm still trying to finish a product that I have been working on and off for about 18 months. That's the longest I've ever worked on something which blows my mind because I've created products in less then 24 hours.

    Tim
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  • Profile picture of the author InternetM39482
    I'm usually very critical of my stuff... so it takes a bit longer.

    I'd say a week to three-four for most of my products.
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