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They click "buy now" button but no sales yet!

by ikuret75
11 replies
Hi guys,

I launched a new product in the Japanese market.
I used adwords (mostly from content network) and I got 100 or so visitors. My price is around $99 (though the currency is Jp yen) and I had about 8-9 hits to "buy now" button. But no sales yet.

I want to know if the fact they hit "buy now" button 8-9 times already can be an indicator that someone will buy it eventually soon.

Or should I just see the fact they haven't bought it?

What's your experience?

I know usually 1/100 sales for $99 product is not bad (if thet buy one at this point), but the thing is my niche is very competitive and to use PPC it is about $1/click usually, so technically I'm starting to lose money at this point.That's why I'm a bit nervous about it..

Should I just wait and see now?
Or should I start to change something?

And I want to know about your experience about if hitting "buy now" is an indicator of they would buy it.
(Any experience, like, 50 "buy now" hits with no sales???)

Sorry, I highly expect that you would say it is a bit too early to judge anything yet.But I am a bit nervous and I need your reassuarance.

Thanks for your advice!
#button #buy now #click #sales
  • Profile picture of the author tecHead
    The Japanese market is a bit different than most markets, online; (I think I can speak on this with some authority because I lived there for 10yrs). There's also a couple other Warriors that live there and they might chime in here with their insight, as well.

    My point being, you'd need to give up a little more information as to what you're selling before you could really get a gauge on that market. Anything else would more than likely be pure speculation.

    Speculations
    - Are you sure the processor you're using accepts Yen?
    - Is it apparent that Yen is the currency the transaction will be made in?
    - Are you using Romaji or Kanji & Katakana/Hiragana?
    - Have you done your competitive research on pricing? Is your price the best?
    - Do they have any assurance that post-purchase they'll be able to communicate with you IN Japanese?

    These are all things that a Japanese prospect would take into consideration. The fact that you've had "buy now" clicks could mean a couple of different things, however.

    - Could be SE robots
    - Could be Jr. hackers seeing if they can hack your site
    - Could be actual potential Customers

    I would check my logs/analytics; (you do have some type of tracking set up, right?); to investigate where those clicks are coming from before I formed any hypothesis.

    HTH
    PLP,
    tecHead
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  • Profile picture of the author ikuret75
    Hi tecHead,
    Thanks for your reply!
    Sorry I should have been more specific.

    Actually I live in Canada now but I'm originally from Japan and I use a Japanese provider, which is like a Japanese version of clickbank. So everything what you mentioned is taken care of. I'm doing everything using a Japanese OS PC. My product is an English learning material.

    I use Google analytics.

    Thanks!
    PS Which part of Japan did you live?
    I'm surprised so many warriors here have lived in Japan or actually live there.
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    • Profile picture of the author tecHead
      Originally Posted by ikuret75 View Post

      Hi tecHead,
      Thanks for your reply!
      Sorry I should have been more specific.

      Actually I live in Canada now but I'm originally from Japan and I use a Japanese provider, which is like a Japanese version of clickbank. So everything what you mentioned is taken care of. I'm doing everything using a Japanese OS PC. My product is an English learning material.

      I use Google analytics.

      Thanks!
      PS Which part of Japan did you live?
      I'm surprised so many warriors here have lived in Japan or actually live there.
      So, if you're Japanese yourself, then you know better than anyone how to market to them.

      Personally, (and I plan on doing this when I start marketing in that region), I'd get in contact with my in Japan Japanese contacts and get them to do some leg work for me, as well. You know Japanese people are more comfortable with a recommendation from someone they already know, (and trust).

      Tomodachi no tomodachi no WA, de sho?

      That way, you're not as nervous with the PPC campaign.

      Just a thought

      OH.. and I lived in Osaka. Ore wa naniwa ko, deSU!!

      PLP
      tecHead
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  • Profile picture of the author Neil Morgan
    People hitting the "buy now" button isn't really a good indicator of potential buyers. For many people it's just the quickest way to cut to the price.

    You don't have nearly enough data to go on.

    Run it for a while then when sales start to come in you'll get a feel for your conversion rate. visitor value etc. Use the numbers as benchmarks and strive to improve them.

    There's no magic number that applies across the board. All you can do is work to improve the numbers you're getting.

    Cheers,

    Neil
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  • Profile picture of the author ikuret75
    Hi tecHead,

    Really? I AM from Osaka, well, born in Kyoto and brought up in Nishinomiya, but, that region, you know. Did you hang around Sankaku Koen and ate Tako yaki there?? I bet you did!

    I started IM when I moved to Canada 5 years ago, and I sold my English learning method to Japanese people. Around that time it was a great market there. No Google slap at that time, they had Yahoo overture (Yahoo! version of Adwords, they use Yahoo more than Google!).

    After the slap I changed to SEO as my marketing strategy and I'm doing ok, but for my new product it is difficult to do SEO, you know. And I can't use strong emotional words for Adwords because they don't like it.Even without it it is difficult to get enough visits to test before I do SEO or use affiliates or things like that. And expensive.

    Anyway, thanks for your message and I am actually contacting some Japanese people as well. Yeah, they like "tomodachi no wa".

    Jya, mata na!
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    • Profile picture of the author tecHead
      Originally Posted by ikuret75 View Post

      Hi tecHead,

      Really? I AM from Osaka, well, born in Kyoto and brought up in Nishinomiya, but, that region, you know. Did you hang around Sankaku Koen and ate Tako yaki there?? I bet you did!

      I started IM when I moved to Canada 5 years ago, and I sold my English learning method to Japanese people. Around that time it was a great market there. No Google slap at that time, they had Yahoo overture (Yahoo! version of Adwords, they use Yahoo more than Google!).

      After the slap I changed to SEO as my marketing strategy and I'm doing ok, but for my new product it is difficult to do SEO, you know. And I can't use strong emotional words for Adwords because they don't like it.Even without it it is difficult to get enough visits to test before I do SEO or use affiliates or things like that. And expensive.

      Anyway, thanks for your message and I am actually contacting some Japanese people as well. Yeah, they like "tomodachi no wa".

      Jya, mata na!
      Sou da yo.. Nihon de no shiiteru hito to hanasu to tabun eikaiwa no gako ni sales ga denkiru kamo shiran, ja nai.

      Sono hou ga moto iin chou-no?

      Yoroshiku
      tecHead
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  • Profile picture of the author E. Brian Rose
    The Japanese prefer their buy it now buttons raw. Are you cooking yours?
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    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author ikuret75
      Hi guys,
      Thanks for your replies.
      I am not using a long sales page with the price hidden this time.
      Adwords hates it...

      Originally Posted by E. Brian Rose View Post

      The Japanese prefer their buy it now buttons raw. Are you cooking yours?
      Of course everything's raw. Hence "buy it now". I even siad "PS: Hurry, if you don't buy it now it will be rotten"


      tecHead san, kochira koso yoroshiku onegai shimasu!
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    • Profile picture of the author Matt.Lake
      Originally Posted by E. Brian Rose View Post

      The Japanese prefer their buy it now buttons raw. Are you cooking yours?
      Brian, you really do have an odd sense of humor don't you? You said yourself that people often don't get it, but it's just my sort of humor :-)

      All valid points so far...

      Just some input from me... you'll find you're actual order form will have a consistent conversion rate all in itself.

      I know the clickbank order form converts at about 10% in general... and I think that's pretty average for a lot of order forms.

      So if you're after an overall 1% conversion rate, then you'd have to get 10% of people clicking the buy now button.

      Soooo, with that said... you still haven't really given it enough time to even get a 10% conversion rate on your order form.

      So I'd say send more traffic and see what happens.

      Also... as for people just clicking the buy button for price... this is quite common. However, if you have your price prominently displayed on your page near every order button then this might not be the case.

      And don't worry too much about your CPC with adwords. You can always lower that over time. That's my opinion anyway.

      Anyway, send over some more traffic and see how it goes.
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  • Profile picture of the author eVanCity
    For me it ranges between 10-25% of the people who click my order buttons actually go through with it...

    And that average comes from about 2000 sales over the last 2 years.

    Hope that helps!
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    • Profile picture of the author grayambition
      A lot of sales pages either don't include the price at all, or it's one of those looooong sales pages where it takes 10 minutes to work your way through it to get to the price. I usually try going to the end and scrolling back up to find an order button, 'cause the last order button usually has a price.

      That used to work pretty well. But lately I'm finding more and more sales pages where even scrolling to the end doesn't work; the price, if it's there at all, is buried somewhere, and I'm not usually in the mood to go on an Easter egg hunt (even at Easter).

      So I hit the Buy button. I may end up being a buyer, I may not. But at that particular moment, all I want is to FIND OUT THE DAMN PRICE!

      Not saying any of the above applies to your sales page. Just saying, it's a possible issue.
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      Jan Weingarten
      Substitute "damn" every time you're inclined to write "very"; your editor will delete it and the writing will be just as it should be. ~Mark Twain

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