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Does ANYONE here promote products outside IM?

by Nick Brighton
57 replies
Seriously, I must be caught in a vacuum or something, because all I've been seeing lately are product owners and other marketers talking about how they make money selling make money info to other people looking to make money.

And what's funny is this:

I've seen a lot of products which claim to be a lot of things to a lot of people...either coming directly from the creator or the respective fan/customer's lips...

...and yet, when you check the products out, you suddenly find these are folks talking about how their business relies on using IM related networks (such as JV networks or Giveaway events) to get traffic...

... or getting their customers to become affiliates.

...or posting on blogs and forums all day.

I'm not saying there's anything wrong with this, because I have a side business that involves a lot of this too - after all, it's a very lucrative market.

But I'd love to see and hear from more people who deploy marketing outside of IM. I'm talking about the young and upcoming Eban Pagens...who are working on product creation and email marketing to niches that have nothing to do with IM...

...and doing well, I might add.

I'd love to buy a product that finally shows a marketer enter a niche outside IM, and bank hard with it.

I don't even care for details. Just reassure me that not everyone out there is depending on selling to other marketers to make a living...please?!

Why should I care?

I guess I'm just a bit tired of seeing skewed training material. People saying "don't expect more than 10% open rates" or "in order to grow your business you'll need to jump on the latest launch competition."

You see, that might be relevant advice in the IM 2 IM market, but it certainly isn't my perspective and experience of things when marketing to other markets...

...nor does that kind of advice even make sense outside the IM2IM market in the first place.

By all means, feel free to direct me to a product which goes in the opposite direction. I yearn for the fresh air, even for the pure inspiration alone.

I'm not saying I need to know, or have it proven, because I can (and do) create my own proof...but it sure would be nice to just see others doing similar (so I can learn from them in a way that is relevant to my model).

Again, I'm not bashing anyone for getting involved in the IM market. After all, I clearly sell a product or two in this space, and I do pretty well for my efforts.

But just for once, I'd love to buy a product or at least read a vague forum post that suggested that the method was used in a market outside IM...

You know, like, a method that has solid universal effectiveness...

...a method that doesn't rely on the unique circumstances and advantages that the IM market lends itself to.

Feel free to self promote.

P.S - I'm sure there's a TON of Warriors who fit the bill...but I just don't seem to have heard from you...and more to the point, I've heard too much from the "I make money selling how to make money" crowd recently...and I need a break.
#products #promote
  • Profile picture of the author Sara Young
    Sure. My husband has a membership site outside the IM niche and it's doing quite well.

    There are lots of people like that around, but they probably talk about their products less. After all, the warrior forum isn't their target audience....

    I personally am in the IM niche (that's what I love) but I still make most of my money by promoting physical products as an affiliate.
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    • Profile picture of the author Nick Brighton
      Originally Posted by Sara Young View Post

      Sure. My husband has a membership site outside the IM niche and it's doing quite well.

      There are lots of people like that around, but they probably talk about their products less. After all, the warrior forum isn't their target audience....
      PHEW! That's a relief
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      • Profile picture of the author WritingMadwoman
        I do, I do! Almost all of my niches are outside of the IM niche (PLR is really my only IM niche, so it's not technically a "how to make money" model).

        Most of my sites are currently in one or another branch of self-help and I do pretty well with them - although still growing so I'm not nearly where I want to be eventually. I'll get there though.

        And every day practically I notice another great non-IM niche that shows promise - once you know how to research a market, determine profitability and create a model to give people what they are searching for, it's really hard to fail unless you just don't do the work.

        There are SO MANY profitable niches out there, it's crazy.

        Wendy
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        • Profile picture of the author bitriot
          I have just recently entered the affiliate marketing world after being laid off from my job at a top 5 world wide digital marketing agency and I totally hear what you are saying - after picking up a few low price MEGA ULTRA ADWORDS BLITZ PULVERIZE STEAMROLL MARKETING MAGIC ebooks, it became clear that while none of these products are scams, none of them are very helpful.

          I run a semi successful business selling offline products that I manufacture, promote and ship and so forth. I actually had a 1000 dollar day yesterday which was great. What I am noticing about many affiliate marketers is that they are choosing products that they have no care for and it really shows in the websites they make to promote their products. I feel like in many cases people act anonymously and are unwilling to put their name out there because they don't have 100% faith in their product or business methods.

          Let me ask this of the affiliate marketers here: If you had a garage full of the affiliate products that you are promoting, would you do anything differently? Would it change the way you run and represent your business? I suspect it would.

          Just my two cents.
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        • Profile picture of the author all4realwithme
          Originally Posted by WritingMadwoman View Post

          I do, I do! Almost all of my niches are outside of the IM niche (PLR is really my only IM niche, so it's not technically a "how to make money" model).

          Most of my sites are currently in one or another branch of self-help and I do pretty well with them - although still growing so I'm not nearly where I want to be eventually. I'll get there though.

          And every day practically I notice another great non-IM niche that shows promise - once you know how to research a market, determine profitability and create a model to give people what they are searching for, it's really hard to fail unless you just don't do the work.

          There are SO MANY profitable niches out there, it's crazy.

          Wendy


          hey wendy thanks for your post.i know there are lots of profitable niches outside IM.my problem is how to research and determine the profitablility of a niche.i'm a newbie in IM.thanks
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  • Profile picture of the author Louise Green
    Yep, and I've found selling outside the IM niche is much, much easier. More money to be made too.
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    • Profile picture of the author Ryan Shaw
      Originally Posted by Louise Evans View Post

      Yep, and I've found selling outside the IM niche is much, much easier. More money to be made too.
      You are right.. it is much easier to make money outside IM..
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      • Profile picture of the author Nick Brighton
        You hit the nail on the head with this:

        Originally Posted by excoder01 View Post

        I got started in Internet Marketing by promoting non-IM products -- language learning courses, skin care products, weight loss, self-improvement niches, etc.

        Once I made a lot of money with those market niches, then I started promoting "make money online" products.

        These days, I see MANY newbie marketers do the opposite that it's so ridiculous and funny.

        They have no idea how to make money online -- and once they learn about IM, they start being an affiliate promoting other "make money" products.

        Nothing valuable is being exchanged -- just products telling others how to make money online as a cycle.

        Seriously, these days, a lot of newbies get started in IM by promoting "make money online" products -- no wonder 95% aren't earning good money.

        Plus, a lot them are giving vague advice, outdated techniques, or hiring freelance writers without any marketing background to write their articles.

        Making money by telling others how to make money is fine if you were successful with promoting non-IM products.
        I agree with your approach - learn to walk the walk before you can talk the talk. It amazes me that people have the balls to outsource marketing advice which holds no merit and doesn't add value...and put a hefty price tag on it.

        It is those kind of folks that give the industry a bad name and make it harder for the honest folks amongst us to get the good stuff out there.
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        • Profile picture of the author George Tee
          Originally Posted by Nick Brighton View Post

          You hit the nail on the head with this:



          I agree with your approach - learn to walk the walk before you can talk the talk. It amazes me that people have the balls to outsource marketing advice which holds no merit and doesn't add value...and put a hefty price tag on it.

          It is those kind of folks that give the industry a bad name and make it harder for the honest folks amongst us to get the good stuff out there.
          Well said.. When you walk the talk, everything that you shares become of value to someone else, otherwise all you are sharing are just crap and lack of experience.

          My opinion is if you work on niches that you have passion and interest in, you will do much better because of the content you produces - VALUE = $$$
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          • Profile picture of the author nofearman
            This has been a HOT topic with me for some time and when I post in an IM forum, I usually get berated. But, what I find amazing is so many SEO , IM experts out there, who have NEVER eveen created a successful online business of their own. Why would someone hire a Business Coach or Consultant that has NEVER even created and owned his/her own business??

            I didn't get into IM because I thought it was a good career. But, started an online business in 1995 based on a hobby. It was so siccessful others started asking me for advice. So I did some consulting, then moved away from consulting into offering training videos and guides.
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    • Profile picture of the author Dan Bainbridge
      Originally Posted by Louise Evans View Post

      Yep, and I've found selling outside the IM niche is much, much easier. More money to be made too.
      I am full time in online marketing in the SELF HELP NICHE. It is my full time income, I employ 2 people full time, spend a lot more on advertsing / promotion every month - it is a big operation, and there is definitely room to run large businesses outside IM, in-fact I wouldnt dare enter pure IM because of all the competition and the pace at which things move.
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  • Profile picture of the author Edge88
    Yeah, that us pretty frustrating. Making money by telling people how to make money can sound sleezy. Not saying the systems don't work, some do.

    But there are plenty of profitable niches outside IM. Penis Enlargement for example is a pretty "solid" niche. Just an example there are many more.

    Edge
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    • Profile picture of the author sbucciarel
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      Originally Posted by Edge88 View Post

      Yeah, that us pretty frustrating. Making money by telling people how to make money can sound sleezy. Not saying the systems don't work, some do.

      But there are plenty of profitable niches outside IM. Penis Enlargement for example is a pretty "solid" niche. Just an example there are many more.

      Edge
      hmmm solid, yes. A "hard" niche ... yes.
      But does it really work?

      All kidding aside, I bought IPK and found it to be a useful product and have numerous sites that promote physical products.
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      • Profile picture of the author Bill Farnham
        Originally Posted by sbucciarel View Post

        hmmm solid, yes. A "hard" niche ... yes.
        But does it really work?
        No, not according to my wife, anyway...



        ~Bill

        P.S. No strickly MMO niches here...
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        • Profile picture of the author Nick Brighton
          Originally Posted by WritingMadwoman View Post


          Most of my sites are currently in one or another branch of self-help and I do pretty well with them - although still growing so I'm not nearly where I want to be eventually. I'll get there though.

          And every day practically I notice another great non-IM niche that shows promise - once you know how to research a market, determine profitability and create a model to give people what they are searching for, it's really hard to fail unless you just don't do the work.

          There are SO MANY profitable niches out there, it's crazy.

          Wendy
          Totally agree. Self help is great for PLR isn't it? Such a huge market. Makes most other "big" markets look puny.


          Originally Posted by Louise Evans View Post

          Yep, and I've found selling outside the IM niche is much, much easier. More money to be made too.
          Amen.

          Originally Posted by Edge88 View Post


          But there are plenty of profitable niches outside IM. Penis Enlargement for example is a pretty "solid" niche.
          Yeah, but I heard the competition was pretty stiff...

          Originally Posted by ShaneRQR View Post

          For example: I spend time researching marketing tactics and studying my competition and then I write a blog post about some of the interesting stuff I came across. It's a great way to process what I've learnt and hopefully, others will read what I wrote and benefit from it.

          I also like to try tools and software that can help me with my marketing efforts, so I go ahead and write up reviews of the stuff I use.

          While IM2IM is kind of a strange market in many ways, I have to admit that I enjoy my involvement in it.
          I totally agree. It's fun to document it, and even better to turn those documents into blueprints and plans and genuinely help others to do the same.

          Many people say "but if you're making all this money, why are you sharing your secrets" to which we all know the answer...

          "Because I can share my secrets so quickly and easily, and enjoyably, I would be crazy not to add another income stream to my river"


          Originally Posted by jasonmorgan View Post

          People who aren't selling products to the I want to make money online crowd don't have much of a reason to post here.

          If a signature is packed with WSO this and ebook that, well... it's easy to see what's going on.

          How many of them would stick around if there were no promotion or links allowed in signatures? Can somebody say ghost town.
          Sorry, but have to disagree with you there. I stick around here because this forum is packed with golden nuggets of marketing info...if you take the time to look. I've learned 3 university degrees worth (and stuff that will never be taught academically) on this forum.

          Sig links are just an added perk

          Originally Posted by helisell View Post


          Part of the reason that newbies struggle is that they dove straight into the IM market. That's ok but.....you are up against some pretty smart people.
          I agree, but there's a lot of smart people in other niches too you know. IM isn't always the hardest market to crack. In fact, it can be easier than others at times, because the IM market is conditioned to certain practices and has an infrastructure for facilitating networking and JV's which a lot of other markets seem to lack.

          Originally Posted by Willie Crawford View Post

          Oddly enough, my first wildly successful product, that got
          me invited to speak at my first IM seminar, was a non-IM
          product.

          It was a simply, self-published cookbook. I did well enough
          with it that back in 2002 that Dr. Bob Silber invited me to speak
          at his IM seminar and share what I was doing to market my
          cookbook.

          Oddly enough what I was doing was using IM tactics...
          building a list, sending them regular emails (a recipe list
          in this case), and good copywriting.

          The recipe/cookbook market is one of the toughest
          markets to do well in... everyone knows that you can
          find MILLIONS of recipes for free. My copy had to convince
          my site visitors that my recipes were unique, and worth
          them plopping down the price of my cookbook.

          That cookbook has been a steady selling since I first
          wrote it, and unlike the latest AdWords ebook, will never
          go out of date :-)

          I'm in lots of other niches too, but won't share those here.
          IM techniques work better in all of them than in the "how
          to make money niche."

          I'm in dozens of other niches where I am doing well...
          using IM tactics in non-IM niches.


          Willie
          You should create a product teaching that, Willie

          Originally Posted by Steven Wagenheim View Post

          I do a lot of outside of IM marketing.

          I just don't talk about it.
          So, no chance of getting a list of your keywords and ads, best performing products and sales copy then Steve?

          Not even as WSO?
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    • Profile picture of the author kbs
      I thought the Penis Enlargment niche was to "hard" to break into.
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  • Profile picture of the author jasonmorgan
    Seriously, I must be caught in a vacuum or something, because all I've been seeing lately are product owners and other marketers talking about how they make money selling make money info to other people looking to make money.
    I don't sell anything having to do with IM, JV, PLR, Make Money Online ect... I don't sell or offer any products or services for those markets or people involved with those markets.

    As you can see, my sig is link free, as it always has been.

    My customer base wouldn't even know what the Warrior Forum was.

    I just like to troll around here for nuggets of info and to stir up the hornets nets from time to time.... yes, article spinners are spammers too
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  • Profile picture of the author Big Al
    I've an ebook in the martial arts niche where I definately believe that a membership site is an option. Will I do it?

    No I'm much of a hide at the back of the photo kind but there are couple of colleagues who may do in the near future. There are already tons of people creating instructional DVDs ... all it takes is to create an online learning membership site that takes your from a to z in that style. Some have already started to crop up.

    I know where you are coming from too. Sometimes it can feel like the IM niche is a bubble of people making a living off each other and going around in circles. But not really an option outside of IM.

    Personally I find IM easier becuase I think it's easier (or I find it easier) to get mixed up in places with other IM'ers are congregating and offer my products and services.
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    • Profile picture of the author helisell
      I have a pretty good 100% online business that is NOT in IM...but

      I reckon I've spent more time and money on learning all the IM stuff
      than many of the people here.

      I still keep coming back here though because some of the finest things I've learned are from people here and people I've seen onstage at IM seminars.

      I love, love ,love my business and can tell you that all the techniques used to sell IM stuff to IM people work really well selling non IM stuff to non IM people.

      Thing is....we are all people.

      The first thing I ever read on the subject said 'list all the things you are good at and/or passionate about. I did that, started a business and hve been making a good living online ever since.

      Part of the reason that newbies struggle is that they dove straight into the IM market. That's ok but.....you are up against some pretty smart people.
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  • Profile picture of the author ShaneRQR
    I'm also in several niches (e.g. fitness, productivity, self-help) and I'm starting to build product lines in each of them.

    Originally, I thought I'd never even do anything in the IM niche, but it's kind of an easy thing to do on the side.
    For example: I spend time researching marketing tactics and studying my competition and then I write a blog post about some of the interesting stuff I came across. It's a great way to process what I've learnt and hopefully, others will read what I wrote and benefit from it.

    I also like to try tools and software that can help me with my marketing efforts, so I go ahead and write up reviews of the stuff I use.

    While IM2IM is kind of a strange market in many ways, I have to admit that I enjoy my involvement in it.
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  • Profile picture of the author johnben1444
    A similar thread like this was posted about a week ago and from the response, a lot of people are making money outside IM thou an an affiliate marketer and can gladly say things are beginning to look up.
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  • Profile picture of the author jasonmorgan
    P.S - I'm sure there's a TON of Warriors who fit the bill...but I just don't seem to have heard from you...and more to the point, I've heard too much from the "I make money selling how to make money" crowd recently...and I need a break.
    People who aren't selling products to the I want to make money online crowd don't have much of a reason to post here.

    If a signature is packed with WSO this and ebook that, well... it's easy to see what's going on.

    How many of them would stick around if there were no promotion or links allowed in signatures? Can somebody say ghost town.
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    • Profile picture of the author Dietriffic
      Originally Posted by jasonmorgan View Post

      How many of them would stick around if there were no promotion or links allowed in signatures? Can somebody say ghost town.
      Jason,

      I think you are way off base here.

      I might be wrong, but I don't get that impression at all.

      In fact, many (majority?) of those who add the best value to this forum are not selling to the IM niche.

      Again, I might be wrong. But, I find that comment a slur against so many contributors in here.

      As someone who has no intention of entering the IM niche, I am learning loads in this forum.
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      • Profile picture of the author GlenH
        For me, it's software.

        The perceived value of a software product is much higher than any e book or course.

        The selling price point for software is also much higher,and there's very little if any competition at all.

        I've had developed software for the IM niche, the finance niche, and in general for anyone who markets any product on the internet.

        --Glen
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    • Profile picture of the author pappyy3
      Originally Posted by jasonmorgan View Post

      People who aren't selling products to the I want to make money online crowd don't have much of a reason to post here.

      If a signature is packed with WSO this and ebook that, well... it's easy to see what's going on.

      How many of them would stick around if there were no promotion or links allowed in signatures? Can somebody say ghost town.
      Making statements like this is such a HUGE mistake.

      I currently have 4 niche websites (all non-IM & doing ok), am a war room member, but frequently visit this forum to LEARN form the valuable input of all the members here.

      Can you see any links to my sites in my signature?? NO??

      I think you greatly under-estimate the value this forum provides.
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      • Profile picture of the author Dan Bainbridge
        Originally Posted by pappyy3 View Post

        Making statements like this is such a HUGE mistake.

        I currently have 4 niche websites (all non-IM & doing ok), am a war room member, but frequently visit this forum to LEARN form the valuable input of all the members here.

        Can you see any links to my sites in my signature?? NO??

        I think you greatly under-estimate the value this forum provides.
        I'll second that, I can apply your techniwues to my business and they move at a slower pace - whereas everyone in IM knows "bad news" emails are old hat, in my niches they are cutting edge titles ands work as well as ever same with many other techniques.

        This forum provides a lot of knowledge to me which is useful across my self help / health / weight loss / law of attraction etc.. niches
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        • Profile picture of the author cnrimgr1
          I think a big reason you see so many get rich, try this program, blah blah is because lots of new and seasoned marketers can always use more tips and tricks for getting things done better or faster.

          As far as making money outside the IM niche- absolutely! Someone hit the nail on the head when they said it was easier, because in some ways it is. personally I love having my hands in several niches. I have only recently decided to progress to the IM niche after teaching a few of my friends. In fact I wasn't even a member here when I started! Wouldn't that have helped a lot!

          No I watched videos and followed blogs and read and read and somewhere along the lines I just really felt it and went with it. Honestly though whatever product you have no matter what niche can be marketed. You just have to have a few keywords and an idea of the market you want to target and do accordingly. Whether it being growing grapes, bee keeping, or even making money on ebay you can sell it if you do it right. Just put yourself in the shoes of someone looking to buy that product. Try to think like them and overcome their objections. Try to be like them and anticipate their needs. Try to be like them and structure you site for them. In short you will have sold effectively to them.
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  • Profile picture of the author areaK
    Yes, I do niche marketing outside of IM and I think it's actually probably easier. I also know of a couple of other marketers who do the same and 1 who makes a real killing...which is my goal too =-) I'm building site after site outside of the IM niche and am seeing things get better and better. I do some other things too but ultimately I plan to get things to the point where I manage the IM company I currently manage, manage my Link Building Service and then other than that just watch the profits from my non-IM niches roll in.
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  • Profile picture of the author SeanyG
    My main business is outside IM. I've noticed that a lot of people do everything you said.

    The thing is that Making Money is one of the three hottest markets out there (along with fat loss and relationships). Its a basic primal need of ours to be able to provide for ourselves and our families. This is why people will buy ****ty products that do all the things you mentioned above that won't really teach them anything.

    People can't do it themselves so they try every get rich quick button and scheme that they can!
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  • Profile picture of the author Willie Crawford
    Oddly enough, my first wildly successful product, that got
    me invited to speak at my first IM seminar, was a non-IM
    product.

    It was a simply, self-published cookbook. I did well enough
    with it that back in 2002 that Dr. Bob Silber invited me to speak
    at his IM seminar and share what I was doing to market my
    cookbook.

    Oddly enough what I was doing was using IM tactics...
    building a list, sending them regular emails (a recipe list
    in this case), and good copywriting.

    The recipe/cookbook market is one of the toughest
    markets to do well in... everyone knows that you can
    find MILLIONS of recipes for free. My copy had to convince
    my site visitors that my recipes were unique, and worth
    them plopping down the price of my cookbook.

    That cookbook has been a steady selling since I first
    wrote it, and unlike the latest AdWords ebook, will never
    go out of date :-)

    I'm in lots of other niches too, but won't share those here.
    IM techniques work better in all of them than in the "how
    to make money niche."

    I'm in dozens of other niches where I am doing well...
    using IM tactics in non-IM niches.


    Willie
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  • Profile picture of the author Vikram73
    There is good money to be made in gaming, diet and finance IMO.
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  • Profile picture of the author JakeRhodes
    I work in the hypnosis niche where I'd like to think I'm pretty successful. I have one website that's number 5 for the keyword hypnosis and another that's 11.
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    • Profile picture of the author Steven Wagenheim
      I do a lot of outside of IM marketing.

      I just don't talk about it.
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author psresearch
          I think there are quite a few here. The ones I pay attention to most in that area are JayXTreme, Michael brown (still makes more money from his niche sites than from training), and Brian Johnson (I know for a FACT that he has thousands of sites outside the IM niche and is actually doing what he teaches preaches).
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      • Profile picture of the author Spot the Ball
        I think this forum is here to teach people "how to make money online" hence we have a lot of products related to this subject.

        We are given/taught the tools here to be able to go out and ad-lib in whatever niche we then choose.

        The "making money" products on sale here are just by products and necessities of what we do.
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      • Profile picture of the author Willie Crawford
        Originally Posted by Steven Wagenheim View Post

        I do a lot of outside of IM marketing.

        I just don't talk about it.
        Hi Steve,

        What are you best performing niches, and what sites
        are you using to sell products from in those niches

        Willie
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  • Profile picture of the author erinwrites
    Ironically while my business (freelance writing) is not strictly IM, most of my clients are in the IM game. So...does that count as not being in IM? I don't actively market to IM-ers.

    I just started three PLR subscriptions (so new that nobody has signed up yet, won't you be the first?) for business and marketing (online AND off, tyvm), health & lifestyle and personal finance. So not technically IM but am using IM techniques to build them up.

    I do agree though: it's hard to believe that there is much money to be made in IM to IM...unless it's Experienced IM to Brand New Newbie IM.
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  • Profile picture of the author excoder01
    I got started in Internet Marketing by promoting non-IM products -- language learning courses, skin care products, weight loss, self-improvement niches, etc.

    Once I made a lot of money with those market niches, then I started promoting "make money online" products.

    These days, I see MANY newbie marketers do the opposite that it's so ridiculous and funny.

    They have no idea how to make money online -- and once they learn about IM, they start being an affiliate promoting other "make money" products.

    Nothing valuable is being exchanged -- just products telling others how to make money online as a cycle.

    Seriously, these days, a lot of newbies get started in IM by promoting "make money online" products -- no wonder 95% aren't earning good money.

    Plus, a lot them are giving vague advice, outdated techniques, or hiring freelance writers without any marketing background to write their articles.

    Making money by telling others how to make money is fine if you were successful with promoting non-IM products.

    But if all you do is make money by promoting -- seo, ppc, linkbuilding, IM, list building, etc-- products, how is this any different from the "stuffing envelopes" business by telling others how to make money by stuffing envelopes as well?

    I know where you are coming from too. Sometimes it can feel like the IM niche is a bubble of people making a living off each other and going around in circles. But not really an option outside of IM.
    I agree. I've subscribing to several IM email lists and it's nothing more than people doing adswaps. I get messages like these everyday:

    "My friend got this FREE product just for you, get it now to make money..."

    "My friend got this FREE product just for you, get it to make $$ while it's available..."

    "My friend is giving away a $397 course for FREE..get it now!"

    IM can be a big social group of people "promoting make money ebooks" to one another...
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  • Profile picture of the author PRandContent
    Does a public relations agency count? Apart from the online marketing stuff, I also am a publicist and I do political PR. Doing offline stuff provides balance for me.
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  • Profile picture of the author wiseleo
    I sell an offline product that I designed, but it's complicated (think JVs are hard? Try building something that relies on no fewer than 12 partners) and has online components as well as custom software.

    I use IM strategies to reduce marketing costs. Every customer is automatically enrolled into my affiliate program with a clear incentive - every new paying customer they refer extends the next billing date by 2 months.

    The response to that is quite a bit better than the usual "Let me know if you know of someone who can benefit from our service". Now it's "Depending on your billing cycle, sending someone to our signup page can save you from $400 to $650 and make us cut you a $100 check on top of that. Simply use your custom referral link and let our website do the selling."

    My software automatically tracks referrals so I don't have to think about it. Just sent a feature request to make this an available feature but had to make a custom modification in the meantime.
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  • Profile picture of the author Maji
    Yes.......skincare e-books and dating
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    • Profile picture of the author Brian Johnson
      Hey Nick,

      Solid post, I think we all see this quite often and
      when it stings is when product owners shall we say
      stretch the truth about how they make their money online.

      I am in dozens and dozens of niche markets and
      do well in many of them, I also will mention that
      I made probibly about 60% of my income in
      the IM space.

      However, where I personally draw the line is
      income claims on sales pages and what not.
      Proof elements from my stuff come from
      actual earnings and results. That feels right to
      me ...

      Best,
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      MarketingEasyStreet.com My Marketing Blog & Internet Marketing Community

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      • Profile picture of the author Nick Brighton
        Originally Posted by JJ Manning View Post

        Hey Nick

        Almost all we generate is from marketing outside of the IM niche. However we don't market our own products, we are niche affiliate marketers.

        The system we use takes work and it takes time to see intial 'monetary' results, but those results are not linear once they begin.

        However, there isn't anything special or secret, just techniques that we have tested and tweaked to achieve consistant results.

        It has taken dedication and knocks to get to where we are now - you need staying power...

        Also notice you're a fellow Brit.

        Cheers
        J
        Yep, I'm from the Island of rain too
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  • Profile picture of the author JayXtreme
    Most of my business is outside the IM niche.

    Releasing a product in this niche was a great goal for me to achieve, and I am glad that I did it... but it's much easier, and more profitable for me to focus on my core business. Which is niche marketing.
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    • Profile picture of the author Nick Brighton
      Originally Posted by JayXtreme View Post

      Most of my business is outside the IM niche.

      Releasing a product in this niche was a great goal for me to achieve, and I am glad that I did it... but it's much easier, and more profitable for me to focus on my core business. Which is niche marketing.
      This seems to be the common consensus, which I can totally relate to. I also find that niche markets are so much more loyal and responsive.

      For example, I once had a Dog Training list of about 600 people, and they would email me all the time, and once, this young girl actually sent me a Christmas card!

      How sweet is that?

      They don't even consider the fact that you're in business. They see you as friend (well, that is, if you do it right!).

      To all the peeps marketing niche stylee, are we still talking information products or physical products/services or tools etc?

      Just interested I guess.
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      • Profile picture of the author JayXtreme
        Originally Posted by Nick Brighton View Post

        To all the peeps marketing niche stylee, are we still talking information products or physical products/services or tools etc?

        Just interested I guess.
        Both for me

        Whatever the niche is asking for... I look to provide it in the best way possible to fit their needs.

        Jay
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  • Profile picture of the author niffybranco
    I sell outside the IM niche using public domain content on zazzle and ebay.
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    • Profile picture of the author theemperor
      I own this registry cleaner product which makes me a nice amount of money and my affiliates too

      I am also looking to write software for the IM niche because although it is competitive IM-ers don't mind pulling out a bigger wad of cash for software than ordinary folk. The difference is investment vs. expense.
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  • Profile picture of the author Mrs S
    I sell products in non-IM niches. I have an ebook and membership site in the travel niche and I also have a site that reviews books and earns commission via Amazon.
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  • Profile picture of the author GoGetta
    I also promote a few products in other niches outside of IM!

    I own products and affiliate for others and find that, not only is the competition much less when you know what you are doing. But, you also don't have half of the added hassle you get with general IM products.

    Refunds are nearly non existent!
    Piracy is also pretty much non existent!
    Information also tends to be worth more outside of IM too!

    Sometimes it can be tough to get your head around different niches, but just looking into other areas deeply, you can unearth some absolute goldmines!

    GoGetta
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    • Profile picture of the author Willie Crawford
      95% of my income is outside the IM niche. I also earn
      7-figures teaching how to harness the power of the
      internet to local businesses.

      What you know about IM is very useful knowledge,
      but you need to offer it to people who appreciate it...
      people spending $5000 per month on yellow page
      advertising, and it's not working for them!

      Selling the IM dream to newbies is NOT where it's
      at.

      Willie
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  • Profile picture of the author Joe Benjamin
    I've yet to find anyone who has the guts to come out and
    say "Guilty as charged".

    So, I'll be the first to say it: "I WAS guilty as charged."

    As in, I don't even give a damn about the IM market it's so
    insignificant to the results I get when I'm not in the market.

    I didn't just write articles and email copy to get my foot in
    the door. I learned something from the experinece. What I
    found was this:

    MOST of my clients were in NON-IM niches. In fact, these
    people you would rarely hear from on the forums. I was
    shocked to find out that I WASN'T writing for mostly the IM
    niche...I was short-sighted.

    Prior to writing, I WAS one of those IM Marketers. Not some-
    thing I'm proud to admit, but I would never lie about it. Why?
    I had to learn how to dig myself out of a hole I created for
    myself from the massive amounts of bad information swarming
    around out there.

    Eventually, as I got better being the leader of myself, I began
    to THINK for myself. And, never in a million years did I think I
    would be selling anything in the health/beauty evergreen niche.

    But I do. And, I have no reason to ever go back to "make money
    online" niches (except for the occasional extra few sales or so
    for message and fancy dinner money)
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  • Profile picture of the author Mohammad Afaq
    I yet have to get started with the IM niche
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    “The first draft of anything is shit.” ~Ernest Hemingway

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  • Profile picture of the author George Tee
    I have over 70 domains and websites on various niches. I'm also in IM too - My main income is not from IM though.

    But 1 lesson I learned is that going into so many 5-7 niches is a big big mistakes. Should have just concentrate on the most 2 niches otherwise the resources and time are spread thinly.
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  • Profile picture of the author Ryan D
    Banned
    Nobody is going to say they deal with only IM-ers, it'll just make them look like a poser.

    Honestly if someone has a huge sig file and thousands of posts, I find it very hard to believe that they aren't relying on IM income to a large extent.
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