Offline IM consulting, "The next big thing?"

by Edge88
5 replies
Well, personally I believe it's big. But calling "The next" is not right either. That kind of gives the connotation that the other IM systems are going out of style, and this seems to be worrying and pissing a lot of people off. Don't feel threatened by it, I you don't jump on the bandwagon you won't lose what you're currently doing. To the contrary, as more marketers focus on offline consulting, there will be less competition. Basically marketers doing offline consulting are making the pie bigger, not taking business away from those who decide to stick with their current revenue streams!

Just my observations, what do you think?

Edge
#consulting #offline #the next big thing
  • Profile picture of the author chrisnegro
    Originally Posted by Edge88 View Post

    Well, personally I believe it's big. But calling "The next" is not right either. That kind of gives the connotation that the other IM systems are going out of style, and this seems to be worrying and pissing a lot of people off. Don't feel threatened by it, I you don't jump on the bandwagon you won't lose what you're currently doing. To the contrary, as more marketers focus on offline consulting, there will be less competition. Basically marketers doing offline consulting are making the pie bigger, not taking business away from those who decide to stick with their current revenue streams!

    Just my observations, what do you think?

    Edge
    It's the biggest market right now on the Warrior Forum because of 5 reasons:

    1) Many business owners have no clue on how to do this stuff.
    2) They don't have time to do this stuff
    3) Because of the economy, most businessess need to find MULTIPLE sources to generate leads and revenue
    4) Per captita......there is about a solid 5 year window TO MAKE SERIOUS MONEY in the offline consulting to the brick and morter business owners. CAN Y0U SAY OUTSOURCE ALL OF YOUR ONLINE WORK?
    5) Internet marketing lauches/systems is almost too much these days.... market is getting more and more saturated each and every day.
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  • Profile picture of the author SeanyG
    Its consulting. If you like consulting then rock the offline model. There is lots of money to be made.

    I tried the offline model and didn't like it. Didn't like having to go to meetings, phone conference calls etc. Wasn't my cup of tea. I like the online game a lot better personally (hence why I write about it on my blog!).
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  • Profile picture of the author Jagged
    Personally....

    ....I don't think it necessarily lessens competition since most who work the offline marketing scene in whatever capacity....often continue marketing online as well....One thing I'd say is.....If one is having troubles with Internet or affiliate marketing...try marketing to offline local businesses....gain some experince, hone your skills, test different methods...then go back & apply your learnings to your internet marketing approaches...

    Offline is getting a lot of attention, mainly by tire kickers who are fed thoughts through countless threads & WSO's stressing "easy money".....those same tire kickers fall to the wayside quickly once they see that there is a learning curve & actual work that has to be done in order to make that so called easy money...

    Offline Marketing does not get the respect & is thought of as not being true "Internet marketing"... (it's evident at times even here at the WF)...It's a JOB! Something that is a bad, bad word in Internet marketing circles...(although those who think that internet marketing is not a job are seriously mistaken)

    One's who take it seriously from the start, treat it as a business & not just some way to make some christmas money. One's who go through the learning curve, invest some time & a little sweat equity, create an actual business plan & approach find success comes much easier...you take out of it what you put into it....

    One's that market themselves as "Internet Marketing Consultants" but haven't a clue of what a consultant actual does & come off as salespeople hawking their wares instead of first listening to business owners & seeing what their worries & needs are, then locating solutions to those worries & needs....have the potential of doing more harm than good for local businesses...
    There's Offline Marketers...(the salespeople).....then there's Offline Marketing Consultants...two totally different breeds....

    JMO,
    ~Ken
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  • Profile picture of the author Mark Riddle
    First and foremost, Internet marketers are the ONLY ones calling this offline marketing (strange frame of reference when you think about it)

    I've been a business consultant for some time, the "new" focus of bringing business to the world of online business and sales was around back in '94 when I first started doing it.

    It's Not New, It's not the latest greatest, It's not a fad...

    What is a fad is thinking that there is something different about marketing online VS all other kinds of marketing.

    That's where much of the hype comes from.

    For anyone to advance in the business / marketing / consulting / arena, it is important to understand; and be able to develop the basics of promotion and a keen understanding of a business' sales flow process.

    Mark Riddle
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  • Profile picture of the author xInd
    I wouldn't say offline IM consulting is new at all... I've been doing it since 1995 off and on. First time I was paid to build and market a website, back then finding customers offline was 10 times more likely than actually finding and connecting with people online. Everyone still wanted a face or a voice to connect where their money was going and to have easy access to the information of what it was doing, and they didn't understand computers let alone the Internet in many cases.
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