How to get offline clients if you are a newbie with no experience

13 replies
Here's some advice on how to get an offline client even if you are new to the game and have no references to speak of. I was in that same boat just a few months ago and was getting frustrated that I was not able to land any new contracts other than the first one that seemed to fall into my lap. So here is what I did.

I simply sent out emails to local businesses and told them straight up that I was new to this and therefore was offering a significant discount for my next client. I explained I was working out of my home with my wife and that while we had experience in affiliate marketing this offline consulting stuff was new to us. So what I did was offered to create video commercials for the client, promote them, and then let them decide how much, if anything, they should pay me.

I told them right from the get go that if they really felt the video was not going to be useful for their particular business then they would not pay me anything at all and there would be no hard feelings.

Let me tell you, I got a good response. Many people would say or write that they understood how it is just starting out and wished me the best of luck. No one was angry that I emailed them or used their contact form on the company site. At least they did not tell me so.

I think that by being up front and offering a deal like this you are positioning yourself as someone who is upfront and honest, and that gets a business owner's attention. Just something to think about if you are new to the offline consulting business and are trying to figure out how to get started.

The best I was paid using this method was $400, the worst $125, so don't expect big paychecks and be sure you know what you are doing with a video camera before trying this. But I would imagine that this method could also be used to get clients for other services such as web design or SEO, etc. Just something to think about.
#clients #experience #newbie #offline
  • Profile picture of the author disciple
    Congratulations!

    You are one of the few who has taken positive action. Keep up the good work. I don't know you but I am proud of you for stepping up and at least trying. You have probably already made more than 90% of the members of this forum.

    Good Job!

    Rick
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    • Profile picture of the author gixxer
      GREAT! Nice going! And now you have more experience for your portfolio...

      You might also try offering your work for free if you can use the work in your portfolio. This might work too depending on the client.

      On the topic of getting clients "offline," check out Michael Port's "Book Yourself Solid." I've read the book several times and did his 15 week Intensive course which was outstanding. I really learned how to market from him...

      Adam
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  • Profile picture of the author erinwrites
    Good job! Way to take initiative. And now you have some great references for when you do decide what your regular rates for offline consulting will be.
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  • Profile picture of the author Franchise
    US Blues, would it be possible to PM me your letter, I am very interested in it, Thanks.
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  • Profile picture of the author sdentrepreneur
    I would attend Chamber and business mixers. You can also visit LeTip and BNI breakfast meetings. Have business cards and have yourself properly branded so when the potential client does his research on you. You are a leader in this field.
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  • Profile picture of the author marketingstatic
    I love the simple genius in this method I am now going to try it myself thanks for sharing the idea. That's why I love this forum
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  • Profile picture of the author US Blues
    In any emails I send I always try to give a little personal information about myself. Like that I am working from home with my wife, what town I live in, etc. You would be surprised at how just your location will start conversations and get replies. I never try to come off as a guru or some kind of offline hotshot who can work miracles.

    While I don't offer the video service in this manner anymore I do use the same method for other easier to implement services and use the video servcie as a backend offer down the road.

    edit: And I have also found that it is better to leave out technical facts in an initial email. Just briefly explain in layman's terms how your service will benefit them. In other words NO stats! Leave the stats for follow up when they have questions.
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  • Profile picture of the author MichaelAppleton
    Thank you for posting this. Simple yet very effective, not to mention a great way to land some new clients, impressed with the results I am sure they will want to see what else you have to offer.
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    • Profile picture of the author blissk
      Thanks for sharing this US Blues! I will be implementing something similar.
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  • Profile picture of the author lisaroberson
    This sounds like a really great approach - I hadn't even thought of it like that. I just keep thinking, 'Oh no! I'm not going to sound/look/be professional enough!'

    Thanks so much for sharing this with us!
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    • Profile picture of the author US Blues
      Originally Posted by lisaroberson View Post

      This sounds like a really great approach - I hadn't even thought of it like that. I just keep thinking, 'Oh no! I'm not going to sound/look/be professional enough!'

      Thanks so much for sharing this with us!


      Exactly. I remember returning calls and thinking I had to sound like I was the total expert. Not only is that not possible (until you gain the experience) but it puts so much unnecessary stress on yourself.

      One tactic I did find very useful was explaining the benefits of my services to a friend or family member, just totally being myself. That works so much better than reading a list of bullet point benefits or quoting the latest stats from google, etc.

      Best of luck!
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  • Profile picture of the author Jimian
    Yeah! You chose ONE area you were good at - Video - and kept it real simple.

    I talk to too many new offliners and they want to be everything to every niche.

    I say start with ONE area you're good at and ONE niche you're familiar with and trudge forward.

    Good job!

    ~ JIM
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    OFFLINE Marketing Strategies For The OFFLINE Warrior
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  • Profile picture of the author abhinav
    Nice Method, and surely would pay off anyone who tries. Its like using the 80/20 Rule. Someone will always give you the price for what you ask for. Ready, AIM, Fire!
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