The prevailing message is to be laser targeted when choosing a niche.
I don't have allot of experience but I am trying to make sense of this since I hate having to put all of my efforts for one egg.
I find niche specific marketing boring and I don’t think it looks natural to the search engines. You are essentially searching tooth and nail for content after a while is my opinion.
Why buy 100 domains when you can create 100 categories.
Now I am not saying to be unrelated, but why can’t I build a perfume store that caters to men, women and teens.
It seems the search engines are getting smarter everyday ,especially Google. They are more interested in giving searches a good experience, good for their bottom line as well.
Which is why I believe some of the most successful sites are more general in their niche (they cover allot of topics or products.)
In addition, most of those laser targeted sites scream affiliate, and begin to sound insincere because they are trying so hard to convince you to buy "that one product line or item".
Why not be more broad, less boredom, and you are giving information as opposed to trying to sell.
Just my opinion, I have no results yet to back this up.
Can anyone weigh on this? Lets have a good discussion.