Two Questions (not 1, but 2) about Infomercials

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10
Hi Guys,

I have Two questions about Infomercials:

1.- Have you tried them and/or know the price for a 4 a.m Infomercial Spot?

2.- Wasn't there an IM product about Infomercials? (I think I saw one once, but I can't find it)

Regards,

Chewie.
#main internet marketing discussion forum #infomercials #questions
  • I haven't tried infomercials before but, having spent some years working in media, I can tell you that even at 4AM, television spots are SPENDY. Even if you only want the 4AM spot on one channel, it will cost a pretty penny. And, of course, you'll need to find the $$ to produce the infomercial.

    That said, the 4AM crowd are usually pretty good buyers. Most stuff looks pretty appealing at that hour!
    • [1] reply
    • It's really hard. I tried a late night infomercial for an IM product I sell. Spent about $300 for 300 visits. Not bad, however none of it converted.

      I'm pretty sure that to make your infomercial successful, especially for IM related stuff, you need to do at least a 2 minute spot. You also need to get a call center - close rates on phone calls are much higher than your average visitor coming to your web page.

      Most of the success is in the advertisement itself, from what I have learnt. You can't just through together some 30 second long powerpoint slide. It just doesn't jive...especially with all the high end commercials out these days...

      Just my two cents. This summer I am doing an actual commercial commercial with professional crew, scripting, etc. I'll let you know how that goes...
      • [1] reply
  • Chewie,

    Talk to Matt O'Connor (WF name Matt James).

    He used to be in the informercial biz and he's a KILLER copywriter.

    If anyone knows how to make stuff sell from infomercials... I'd bet it's him.

    -Dan
  • A word about channels: every channel is, technically, different. Even a national network like ABC will have different commercials that play in different towns and cities. This is because each station affiliate ("channel" in your area) will have local advertisements and programs that it wants/needs to air.

    So, if you want to run an infomercial at 4AM everywhere on a specific network, you are going to need more than a "channel." You are going to need a media buyer/promoter to help you.
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