Okay, When it comes to your offer, you want the prospect to feel, 'I'd be an idiot not to give this a try', right?
Creating an Irresistible Offer with Software!
3
Okay,
When it comes to your offer, you want the prospect to feel, 'I'd be an idiot not to give this a try', right?
So, most people know that software has a higher perceived value, and it makes either a great product, or a great bonus to an info product.
Say you want software as a bonus to your product, you've got a couple of options:
a) Create your own software.
With this you're out initial time and money, but you should be able to make a good return because you own exclusive rights. Gives you more flexibility on pricing because you don't have to think of software unit price.
b) Partner with those who sell established software
No time or up keep of product, but out initial money because you have to buy bulk licenses for your customers. Plus, you may be more restricted on pricing than you would like because you're paying for each license.
What do you do?
With A you might get away with charging $67 and still make a profit, if you found that it was the best price after testing. With regards to your offer, you're selling A as 'exclusive software that you've had specially developed' that they can find no where else.
With B you might need to go to $87 or $97. With regards to the offer of B, you're able to say 'we've partnered with [established brand] and you will receive a bonus free copy...'
So, which do you go for?
When it comes to your offer, you want the prospect to feel, 'I'd be an idiot not to give this a try', right?
So, most people know that software has a higher perceived value, and it makes either a great product, or a great bonus to an info product.
Say you want software as a bonus to your product, you've got a couple of options:
a) Create your own software.
With this you're out initial time and money, but you should be able to make a good return because you own exclusive rights. Gives you more flexibility on pricing because you don't have to think of software unit price.
b) Partner with those who sell established software
No time or up keep of product, but out initial money because you have to buy bulk licenses for your customers. Plus, you may be more restricted on pricing than you would like because you're paying for each license.
What do you do?
With A you might get away with charging $67 and still make a profit, if you found that it was the best price after testing. With regards to your offer, you're selling A as 'exclusive software that you've had specially developed' that they can find no where else.
With B you might need to go to $87 or $97. With regards to the offer of B, you're able to say 'we've partnered with [established brand] and you will receive a bonus free copy...'
So, which do you go for?
- danolund
- [1] reply
- Dietriffic
Next Topics on Trending Feed
-
3