Are you in a niche thats not your personal interest?

37 replies
Just wondering how many warriors are in niches they have no personal interest in? And how many are actually profiting from them?

With outsourcing and PLR, it is possible to tackle any niche. That I know, but is it smart chasing a niche with no personal interest? My personal IM coach strongly advices never to go in any niche you have no interested in, just want to confirm which warriors agree.
#interest #niche #personal
  • Profile picture of the author jbsmith
    Nope - much harder to be successful, but maybe not for the reasons you think.

    Most people believe that not having an interest, passion or experience in their market won't work because they don't have experience, knowledge or expertise...but really, the reason it won't work is because you don't have enough interest or desire to know (at a deep emotional level) what your market wants.

    You can outsource 90% of your business, but one thing that is extremely hard to outsource is finding (at that deep emotional level) out what your customer needs/wants and why....all other marketing, business modeling, and product selection/creation comes from this fundamental understanding.

    Without an interest or passion, it is tough to put your finger on this critical success factor.

    Jeff
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    • Profile picture of the author 0oo0
      Originally Posted by jbsmith View Post

      Nope - much harder to be successful, but maybe not for the reasons you think.

      Most people believe that not having an interest, passion or experience in their market won't work because they don't have experience, knowledge or expertise...but really, the reason it won't work is because you don't have enough interest or desire to know (at a deep emotional level) what your market wants.

      You can outsource 90% of your business, but one thing that is extremely hard to outsource is finding (at that deep emotional level) out what your customer needs/wants and why....all other marketing, business modeling, and product selection/creation comes from this fundamental understanding.

      Without an interest or passion, it is tough to put your finger on this critical success factor.

      Jeff
      this is totally not true... you can make in any niche you just have to like money!
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  • Profile picture of the author JennSpencerIM
    Yes! Our three major niches right now were never anything that I enjoyed or even knew anything about. But I've grown to love them now that I work with them every day and they make the moola!
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  • Profile picture of the author fenix34
    I also consider it is not necessary to stay in niche that interests you. It is harder but not impossible. After all, if you learn fast, you can with time become expert in various niches.
    Important question to ask yourself is whether your goal is to earn money or to enjoy while working.
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  • Profile picture of the author secrets2010
    Originally Posted by Mr.Otto View Post

    Just wondering how many warriors are in niches they have no personal interest in? And how many are actually profiting from them?

    With outsourcing and PLR, it is possible to tackle any niche. That I know, but is it smart chasing a niche with no personal interest? My personal IM coach strongly advices never to go in any niche you have no interested in, just want to confirm which warriors agree.
    there are so many niches..its not so difficult to find one you are interested and that is profitable...otherwise you can outsorce the content creation as well if you are not interested...you just have to find an expert on the topic...
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  • Profile picture of the author Crew Chief
    Originally Posted by Mr.Otto View Post

    Just wondering how many warriors are in niches they have no personal interest in? And how many are actually profiting from them?

    With outsourcing and PLR, it is possible to tackle any niche. That I know, but is it smart chasing a niche with no personal interest? My personal IM coach strongly advices never to go in any niche you have no interested in, just want to confirm which warriors agree.
    I have to use spreadsheets to view the many niches I'm in and none of them are personal interest if mines; not one! And I'm profiting from them.

    As far as my personal interests and hobbies, I've yet to launch a site about any of them. This is a business and should be treated as such if you want to succeed on a large scale! I enter into a market or niche based solely on the NUMBERS.

    Your coach's statement is like telling investors, "Only invest in stocks you have a personal interest in if you want to make real money on the NYSE." No smart investor is going to fall for that idealistic dribble.

    I've got sites in the music niche and can't play one single solitary instrument nor sing a note. I've got sites that deal with various foods that I don't eat. I've got sites that deal with attorneys and I'm not a lawyer. I've got sites that deal with hair and beauty and if you asked me about the stuff on those sites, you'll get a laugh from me and comment along the lines of, "See my VAs!"

    The thing about PEOPLE is oftentimes they go into a grandeur narcissistic my way is THE right way or hit the highway mentality. This mindset is extremely prevalent in IM.

    One person fails at making money with Adsense and they SWEAR Adsense is dead. One person tries their hands at obtaining backlinks and their site gets sandboxed and they SWEAR on their mother's grave that no one should engage in obtaining backlinks. And the examples could go on and on.

    DO NOT allow your future in IM to be swayed by people's opinions.

    Do exactly what you are doing by getting the facts!

    One of the greatest coaches of all time, Tom Laundry had a system that was proving to be successful. When the Cowboys brought Tony Dorsett aboard, there was a lot of tension between Dorsett and Landry because the coach saw Dorsett's potential but didn't like the fact that Tony's running style didn't follow his offensive system.

    After a number of various heated exchanges concerning the issue, Landry, upon further review, not only relented; he went a step further and changed his vaunted playbook and designed it around Tony. The rest is history. That's the sign of a great coach and a great tactician!

    If your coach is stuck on the idealistic theory that one can only succeed at IM "IF" they are in markets and niches they have personal interest in, it may be time to pull a Michael Jordan and switch coaches!
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    • Profile picture of the author JustSomeWarrior
      Originally Posted by Crew Chief View Post


      Your coach's statement is like telling investors, "Only invest in stocks you have a personal interest in if you want to make real money on the NYSE." No smart investor is going to fall for that idealistic dribble.

      I've got sites in the music niche and can't play one single solitary instrument nor sing a note. I've got sites that deal with various foods that I don't eat. I've got sites that deal with attorneys and I'm not a lawyer. I've got sites that deal with hair and beauty and if you asked me about the stuff on those sites, you'll get a laugh from me and comment along the lines of, "See my VAs!"
      Will you be my IM coach?
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  • Profile picture of the author Underground SEO
    I'm in 3 different niches that I have no interest in at all! they all also perform just as well as the niches I do have interest in. I don't really mind what the site is on as long as it brings in the money!
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    • Profile picture of the author PeterBirganza
      Originally Posted by fryerben View Post

      I'm in 3 different niches that I have no interest in at all! they all also perform just as well as the niches I do have interest in. I don't really mind what the site is on as long as it brings in the money!

      Hi,
      If you are getting 3 niches and having no problem tan obviously you would have a smart mind. Can you help me out in defining that how we can handle multiple niches at the same time without disturbing our business? Your information will be appreciative and useful for us buddy.
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  • Profile picture of the author Dan Bainbridge
    Originally Posted by Mr.Otto View Post

    My personal IM coach strongly advices never to go in any niche you have no interested in, just want to confirm which warriors agree.
    I totally agree. I am in self help. I love it and find it fascinating that you can learn to develop your mind and teach yourself to be successful in a certain area.

    I think theres only so far you can go with PLR - i.e. can you really become a real authority site / expert? I don't think so, and I personally can't imagine having to write about dog training all day
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    • Profile picture of the author jbsmith
      Ben brings up a good point - if you are willing to make your niche an interest, then that works too.

      As I mentioned before, the challenge with entering a new niche where you don't have an interest is motivating yourself to do enough up-front research, customer contact and testing to properly tackle the niche.

      If you are disciplined enough or open to this up-front work even though you are not passionate about the topic, then it can still work.

      All of that said, there are pitfalls in failling in love with your niche or product idea too...you tend to want to position things to your market that YOU think they need even though it is what THEY think that really matters.

      Jeff
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      • Profile picture of the author Mr.Otto
        You can outsource 90% of your business, but one thing that is extremely hard to outsource is finding (at that deep emotional level) out what your customer needs/wants and why....all other marketing, business modeling, and product selection/creation comes from this fundamental understanding.

        Without an interest or passion, it is tough to put your finger on this critical success factor.
        That was my concern, not being able to connect and relate to my readers/customers and market since I dont know what the hell they after. And my next worry was that I wont enjoy it like fenix mentioned.
        One person fails at making money with Adsense and they SWEAR Adsense is dead. One person tries their hands at obtaining backlinks and their site gets sandboxed and they SWEAR on their mother's grave that no one should engage in obtaining backlinks. And the examples could go on and on.

        DO NOT allow your future in IM to be swayed by people's opinions.

        Do exactly what you are doing by getting the facts!
        Brilliant advice, we all tend to get brainwashed and stuck in the mainstream. I like to confirm facts and results myself. That's why I always look further than the pdf or video telling me how it all works. Thanks Crew Chef for your valued reply!

        If your coach is stuck on the idealistic theory that one can only succeed at IM "IF" they are in markets and niches they have personal interest in, it may be time to pull a Michael Jordan and switch coaches!
        I dont disagree, but I really trust in my coach because I have seen his and his students success, I can even pick up the phone and personally give him a call anytime. But besides his good mentoring I try to keep in mind that everybody is accountable for there own success.



        Yes! Our three major niches right now were never anything that I enjoyed or even knew anything about. But I've grown to love them now that I work with them every day and they make the moola!
        There we go, thx for the information .
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    • Profile picture of the author Crew Chief
      Originally Posted by submp3s View Post

      I totally agree. I am in self help. I love it and find it fascinating that you can learn to develop your mind and teach yourself to be successful in a certain area.

      I think theres only so far you can go with PLR - i.e. can you really become a real authority site / expert? I don't think so, and I personally can't imagine having to write about dog training all day
      You're entitled to your opinion but just bare in mind; that's YOUR opinion. Just because YOU can't see how to successfully perform a certain IM task, doesn't mean all IMers are struck with that precarious IM blindness.

      So let me see here... you can't imagine how to write about dog training all day. Gotcha...

      Here are the basic steps seasoned IMers take to get into and build authority sites that dominate markets and niches they know absolutely nothing about.

      (1). Niche evaluation
      (2). Keyword Research
      (3). Website Design evaluation
      (4). Order content from Content Providers
      (5). Launch site
      (6). Get site indexed within a couple of hours
      (7). Assign VAs to build BLs
      (8). Engage in automated SB
      (8). Assign VAs to syndicate articles VIA drip feed
      (9). Engage in automated BL

      The answer is; you don't write about dog training all day! You hire writers that love dogs to write for you!

      That's what Associated Content does
      That's what EzineArticles does
      That's what the newspapers do
      That's what the magazines do
      That's what Wikipedia does
      That's what GoArticles does
      That's what all savvy IMers do!
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      • Profile picture of the author Dan Bainbridge
        Originally Posted by Crew Chief View Post

        The answer is; you don't write about dog training all day! You hire writers that love dogs to write for you!
        I do totally agree actually - outsourcing is the way forward, but I do like to get involved in core areas of my businesses - writing sales pages and product creation basically.

        If it is something I know about and am passionate about I can create something big.. if it is dog training and 100% outsourced then I probably wouldnt even accurately know if it was truly ground breaking. If it didn't succeed straight away then how would I know where it went wrong, would I be able to find the motivation to spend another month on it or another $5,000 on making it work... maybe not?

        .. but with my knowledge for self help comes belief in myself and my vision and drive to push it as far as possible... passion is powerful.

        I am in business to build market leading websites, and I honestly don't think I could do this if the key areas were totally outsourced, but I do appreciate that people have a lot of success like this, I just think there are big positives of doing something you like.
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  • Profile picture of the author ryanbiddulph
    Hi Mr. Otto,

    Nope. I wouldn't dream of doing something that I wasn't 100% in love with.

    To become outstanding in any endeavor you must possess a passion for it. You can make money with a venture but if you're not overjoyed doing what you do, what's the point?

    Life is about being happy while providing service to others. If you are in love with your business you will be happy, provide the best service and in many cases will become wealthy over time.

    Ryan
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  • Profile picture of the author hcl_23
    To be in a niche, personal interest is not necessary. If you do not have interest then you can outsource it. This is my opinion though.
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    • Profile picture of the author Ben Armstrong
      I'm profiting from a couple of niches I have no interest in.

      I'll admit though... the content creation was difficult to stay focused on. In any future projects like this I think I'll look to outsource it.
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  • Profile picture of the author Bubbz
    Currently my most profitable niches are niches that I'm interested in. It's just so much easier to write content and build up a website around something you actually like.
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  • Profile picture of the author omk
    Sure. You can't just be in niches that you have a personal interest in. You have to base a lot of your marketing on profitable niches, whether or not you are interested in them.
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  • Profile picture of the author MatthewNeer
    Yes, it is absolutely possible to tackle any niche with PLR and some good outsourcing. And many marketers do that and have success with it.

    However, I prefer to actually build niche sites and businesses around stuff that I am very passionate about. I feel like it helps to keep people around my sites longer and to get the involved by getting on my mailing list or even buying my product.

    Hope this shed some light on the situation.
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  • Profile picture of the author xxdksxx
    I was at one point and it was a huge mistake felt like i was lost in the whole thing and then didn't even touch the website. Bad idea.
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  • Profile picture of the author Jamie Charles
    Very early in my IM journey, I heard Frank Kern say something to the effect of " If you wouldn't want to hang out with your customers/clients, then it will be hard to be successful in that area."

    I took it as gospel and I'm glad I did, I enjoy interacting with my customers and have a lot in common with them. It's much more fun to make money on a subject that you love, if not I bet it starts feeling like a job, and that's the last thing I want!
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    • Profile picture of the author kiwiviktor81
      It's amazing how fast something boring becomes interesting when you figure out a way to make money out of it.
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      • Profile picture of the author Targeted Traffic
        Well yes...just focus on your goal, perform some research, and after that you may find out that you will have to target a different niche...The niche gives power to your business and whatever it will be you gotta love it
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  • Profile picture of the author CyberSorcerer
    I do have a lot of niches but I only spend my personal time in niches that I love, interested in, or are curious. Niches that I find that are not my interest but I want to get into because there a profit maker, after all that's why were all in business for right "Money", I send out to my outsource team for them to take care of. Then all I need from them is my weekly and monthly updates and I'm good.
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  • Profile picture of the author timpears
    Bottom line, if I was in a niche that was making me money, I would have a great interest in it. If I can't make money at it, then my interest would wain quite quickly I think.
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  • Profile picture of the author Janet Scettrini
    It's always easiest to start out in a niche with personal interest. You end up with more small wins under your belt and they feel good. When moving outside your comfort zone, it's good to have a blueprint that you used with your original personal interest and work from there. Take the same steps. Even if you don't know the information, the internet is there and allows you to learn. So for your second niche it might be best to take on something you wouldn't mind learning. It's just less painful that way.

    J
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  • Profile picture of the author balric
    I have no sites that I am interested in really. I have one that I just started but that is not where I make my money. I do not believe the have a passion for your niche stuff unless you are in product creation. If you are an affiliate, doing cpa, or adsense it does not matter.
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  • Profile picture of the author cs.marketer
    I have been in niches I don't have any interest in, and I find myself getting bored very easily.

    I now stick to things I enjoy writing about, I outsource, but I like posts to have my style of writing in them.
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  • Profile picture of the author RichardF
    Oh yeah, I'm in tons of niches I have no interest in. You kind of have to if you want to be successful with Amazon, unless you're really interested in stuff like kitchen appliances, fitness equipment etc.
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    • Profile picture of the author Tony Marriott
      The answer is both........

      If you are just starting and doing everything yourelf then obviously you will have an easier time creating content and understanding your potential (like minded) customers.

      However if you want to run a business and earn a living then it is likely you will need more than one website and you will very quickly run out of "passionate" niches. Very few successful businessmen(women) do all their own work and those that do probably exaggerate
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  • Profile picture of the author jr1228
    Yes, I'm in a few health/beauty niches that I'm not extremely knowledgeable about. I much prefer working in ones I know a lot about and enjoy, but sometimes it can pay to be in other niches.
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  • Profile picture of the author Gregg
    Originally Posted by Mr.Otto View Post

    Just wondering how many warriors are in niches they have no personal interest in? And how many are actually profiting from them?
    I am a content aggregator in several niches I started out knowing little or nothing about. There is plenty of information out there on any subject your research deems profitable. Just dive in and learn and create.

    Try going into a niche you know nothing about, google the main keywords, read the top three articles a couple times, and then write one article combining the thoughts from all three and see what you come up with.

    If you REALLY, REALLY want it….. you f.i.n.d. a way
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  • Profile picture of the author travlinguy
    You can certainly do well in markets outside of your own interests. I have and am presently. But as a writer I have write promotional copy including sales and landing pages, articles, reviews and other stuff. With only a business interest in a topic my writing is forced. I also find myself dometimes dreading having to sit down and write about something I have no passion for.

    Right now I'm in the middle of making a shift to working almost exclusively on stuff I like because with that the ideas never seem to stop. I look forward to getting up and doing what I need to do because it's actually fun, and it's profitable.
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  • Profile picture of the author randimoore
    I have been in niches that had no appeal to me and I did horrible in them. I do believe that you should work your passion, makes the day much more enjoyable, and you can feel good about what you do.

    I have enough issues trying to stay awake daily that I don't need to bore myself to tears with something that has no appeal to me.
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  • Profile picture of the author kurk
    Of course. I have been to niches that were not my personal interest, but they were most other people's interest and that's all that i care
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