Amazon Affiliate - expected conversion rate?

It really depends on the price point. I have some sites promoting low dollar stuff that get 8% conversions. Then I have high dollar sites that get so few conversions it is not worth listing.

You use the low dollar itens to get you up the commission ladder so that when you sell your bigger ticket items, you are at a higher commission. Then the lower conversions are not an issue.

4% is about the lowest that I have noticed. Some days up to 15%.

Depends on how targeted you are.

Define targeted...

Are you using auto-gen junk? No one likes to read that...they want real information. That would explain your low conversion rate.

i get a few hundred amazon clicks per day, most of them through google, I average a 3-5% conversion

also, it depends on the link type, omakase links convert higher for me than direct links for instance

When I checked today I was sitting at a conversion of 5.04% which is actually a small improvement of where I was last week.

I'm not sure how you have your website setup but when I went from the large widgets with many products to a specific product per page I noticed my conversions starting to improve. As a result I am now devoting 1 page per product but I'm still early in that transition process so no real hard data to report.

Respectfully,
Tim

My conversion is usually around 8% range on average.

Two tips for conversion that you may find useful

1. presell the click. They need to know if they click over to amazon what is the big benefit they get when take action. discount, free shipping, etc, etc

2. I use google related search and wonder wheel to have a very focused and niched blog. Usually sells one or at most 2 products after i have tested them on hub pages. The blog is focused on what they are looking for


I would suggest the following. Go to ezine articles. see the most viewed articles in the shopping category. pick amazon related products follow along to landing pages and you can see how good performing sites are laid out to sell the click

Hope this helps

It's not just about conversion, my conversion is only .78%

If a site is selling $1000+ item, it only take 1 click purchase that month to make a site worth the time...

So, take consideration of that..

To win the amazon, game, you really have to massive sites built...because you will experience google dancing with 3 month - 4 month...

but niche site will jump back high on rank, not much back linking need be done to it after that...

Good Luck!

wp-robot and unique works just fine..

listen to Dan, Neil V, Nick, Michael

their all Amazon Experts...each product has it's own weakness and advantage..

Study Neil V. for finding product..

Study Dan, see how he target Hobbies (addictions)

Study nick,how he can fast SEO your site to Google with 24-48 hours

Study Michael, his own unqiue twist... of seo, and finding keywords..

They all works...

But you have to come up a system that works for you...

Good Luck!

All the Guru going to kill me to
share all these Tips with you:

1. Less is More...

Providing 500 word description, to engage the visitor..want click "more>>" to go to your site...

2. Don't let them stay at your site too long... all links must direct to amazon... even they don't buy the item you marketing they will buy
something else... the more time they spent on amazon they more chance
they going to buy...

3. traffic traffic traffic... = Money .... Enough said...

4. don't count clicks, count unique visitors... one person keep click
the link doesn't help you...the more unique visitors it helps...
simple statistics...

5. study, link-conversion...what click converts the most? banner? no I don't think so... Content Text?...Bingo!

6. design 101: don't make your page full of banners, adense... crap...cut them out...One purpose direct traffic to amazon... keep it clean and simple... Don't let the visit guest where to click.... Do this NOW... Waa Laaa! conversion increases...

7. .....hmmm... I will keep that secret for now....

Let me know if you got anymore questions..

Han

Great information!

I have one question: what's your guys' CTR from your niche site or blog to amazon? Is there any tricks that entice your visitors to click those links?

Thanks a lot!

My conversion rate selling books is approx 1.7% which is not much money. Still, it is better than sadsense on most pages.

Han, may I ask what is NLP?

Haha, I looked it up on Google and I didn't think that's what it was. I thought it was IM related but heh.

It depends on the product and price point. For a super targeted site (ex-- the site is exclusively about the golf putter) I'd expect a conversion rate no lower than 5%. I've had sites result in conversions much, much higher than that too.

I haven't read through this thread so I don't know what other people have told you but I like to keep my Amazon sites short and sweet with a call to action like "Get 25% off Awesome Golf Putter on Amazon today!" I also like to include a big clickable picture ad to the right side.

If you're cryptic in your link to Amazon by saying something like, "Click here for more info" your clickthru rate might go higher but I've found the conversions go down. When people click on my calls to action that mention Amazon they're generally ready to buy unless they're just price comparing.

Useful thread here, yall. Let's turn this into any and all Amazon tips that yall are willing to share. Come one, come all!

Hey, I could make a video on it, the mic I have is crappy though. Put *raises hand* if you would like to see a video. Enough posts and I'll consider it.

I am glad some of you are really making money on amazon. I thought with the conversions pretty low, you would have to sell a lot to make money.
Thanks for this topic!

Thanks for the info. I wonder if anybody uses an Amazon API script successfullly or use a service like Popshops or GoldenCan?