He is listing several clickbank products. He has a very nifty way to "force" people to click on the clickbank hoplinks:
The second button is gray/inactive. If you click on the first button (his hoplink) a small window pops up with the clickbank vendor site...and the second button becomes active and you can see the "deals".
This is a wonderful "clean" way to set a clickbank cookie since the user has to execute a valid and clean hoplink.
I examined the code and its done with some CSS trickery, but my question is whether there is a plugin or "gateway" doing this. (It works similar to those CPALead gateways). He uses wordpress and uses this method in all his posts...and i am pretty sure there must be a plugin doing this.