Hey guys,

I have recently witnessed first hand that communication is the life blood of any marketing effort. I've always had this in mind (subconsciously) but completely under-estimated the power of well written copy.

With this in mind, I would like to ask you guys to recommend me a book which can help me improve my writing for my marketing efforts. Im a half decent writer but sometimes I write what I want instead of what will sell and this is key.

Thanks in advance,

Martin.