Video Sales Letters
I don't mean this to be a rant but unfortunately it might seem that way.
Everyday the same thing happens in my email accounts, and no doubt happens to you too.
Sales pitches by the dozens!
If the subject line is interesting to me or if the name of the sender is someone I know of
and respect, then I open their email.
Lo and behold! They all have video sales letters! Many of you will say, "So what? Video
sales letters work!"
Well, let me say that they will only work if someone watches them!
The ones I have watched are usually 16-20+ minutes long. If I wanted to know what each
of my favourite marketers are promoting and let's say there are 6 of their emails, I'd be
there for 2 hours ++.
I don't know about each of you, but I certainly don't have 2 hours to spend on watching
sales letters, so those emails get deleted. On the other hand, if they were written sales
letters I'd probably read them all (at least until the "I was living in the gutter, now I'm
mega rich" bit) and maybe purchase one of them.
The only entity that benefits from this is my bank account and that is good, so maybe I
should be showing gratitude rather than complaining.
Veronica
- Thanks
Mike Filsaime
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