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What do you find harder... Getting Traffic or Converting Visitors

by LMC
4 replies
Hey Warriors,

Not really a poll just a two possible multiple choice question.

What do you find harder?


Getting Getting Traffic or Converting Visitors into Sales

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For me, traffic is easy, it's tweaking, tweaking, and tweaking for higher conversions that I have trouble with, probably because it's tedious.
#converting #find #harder #traffic #visitors
  • Profile picture of the author ~kev~
    I think your question is a little open ended - your conversion rate is directly related to how targeted your traffic is.

    Meaning - the higher the bounce rate, the lower the conversion. If your traffic has a 90% - 100% bounce rate, expect a low conversion. If your traffic is a low bounce rate, say in the 10% - 20% range, then expect a good conversion.

    To answer your question - I find getting "targeted" traffic the most difficult. Because once you get targeted traffic, everything else will fall into place.
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  • Profile picture of the author LMC
    kev,


    Good point.



    Is your traffic organic or are you using social media and web 2.0 sites to funnel traffic?
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    • Profile picture of the author ~kev~
      Originally Posted by LMC View Post

      kev,
      Good point.
      Is your traffic organic or are you using social media and web 2.0 sites to funnel traffic?
      Traffic to my main forum:

      @50% of the traffic comes from google, but it also has a 50% - 55% bounce rate.

      youtube traffic - used to be in the 25% bounce range, but its since grown to around 35% - 40%.

      Traffic from other blogs and forums - can range anywhere from 8% - 50%.

      Traffic from social bookmarking sites like digg and stumble - bounce rates in the 85% - 100% range. Because of the high bounce rate, I do not invest a lot of time in social bookmarking.

      My most targeted traffic is referrals from related blogs and forums. Some of my most loyal traffic - people that sign up and stick around comes from youtube.
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      • Profile picture of the author jennypitts
        Originally Posted by ~kev~ View Post

        I think your question is a little open ended - your conversion rate is directly related to how targeted your traffic is.

        Meaning - the higher the bounce rate, the lower the conversion. If your traffic has a 90% - 100% bounce rate, expect a low conversion. If your traffic is a low bounce rate, say in the 10% - 20% range, then expect a good conversion.

        To answer your question - I find getting "targeted" traffic the most difficult. Because once you get targeted traffic, everything else will fall into place.
        Not necessarily Kev. I think your traffic can be extremely targeted but if your sales page stinks your conversion rate will be ZERO. I think that it is a combination of both things, great targeted traffic and a killer sales copy/page. Yes traffic is imperative, without traffic you have no one to sell to, but if you have the traffic and are having a difficult time converting that traffic into a sale then the trouble may be either in your sales copy or in the product itself.
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