Press Release Template + Google Docs = Free Press Release Kit with Instant PDF/HTML Output

by tomcam

Posted: 13 years ago 30 replies

INTERNET MARKETING

Want a free online tool to create and publish press releases instantly?
There' a new option in the Google Template Gallery called Press release template, Google Docs version. Use it as a starting point for your press release because, unlike other templates in the gallery, it uses heading tags properly for maximum SEO juice. It also looks good in print thanks to judicious use of formatting. Here's how to find it.

From the Google Docs File menu, click the Create New button, then choose From template...
Search for the template called Press release template, Google Docs version (preview found at https://docs.google.com/previewtempl...mI&mode=public )
Replace the contact information, headlines, and article text with your own matieral.
Click the logo, then Change Image to replace the logo with your own (or simply click Remove Image for a minimalistic look).

Google Docs aren't just word processor documents. They can be published in a variety of ways with incredible ease. Generating a PDF for publication to document sharing sites such as Scribd, Slideshare, and Docstoc, is this simple:

Creating a PDF File of Your Press Release

From the Google File menu, choose Download as, then PDF.
Give the output file a keyword-rich name (I'm not sure it matters, but why leave these things to chance?) and save it to your local machine.

You can do the same thing to create an HTML file.
Publish this PDF file to document sharing sites.
Add the PDF file to the Media section of your site.

Publishing Your Press Release on Google

You can publish your press release on Google in just a few mouse clicks.

While editing or viewing your press on Google Docs page click the Share button, then choose Publish to the Web...
You probably want any changes to the document propagated to the Web instantly, so leave Automatically republish when changes are made checked.
Click the Start publishing button.
A warning asks Are you sure you want to publish this document? Kind of them. Remove any drunken or naked pictures of yourself from the press release, then click OK.
The document is published and you're given its Web address, which will look something like http://docs.google.com/document/pub?...dLAWXcuvBQ-34M, thus making it somewhat hard to memorize. But that's okay-it's indexed on Google!

It's that easy. Legacy media can still print the PDF format of your press release. Now bookmark it on sites like Onlywire, and post text versions to sites like prlog.

#docs #free #google #instant #kit #output #pdf or html #press #release #template

highbrid 13 years ago

This is cool info, thanks.

I primarily focus on article marketing, social bookmarking and web2.0 for my SEO, but have heard of a few of my more SEO advanced mates using press releases in their SEO arsenal, however i'm not sure how much success they've had.

Is it a good way to get traffic?
- Thanks
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Richnana 13 years ago

Your information is priceless. Thank you so much for sharing that with the Warrior Community.For online and offline marketers, a press release is a solid way to get some exposure. A well written one is worth it weight in Google Gold.

Again, thanks for the information. You took time and patience to type up this information and share your research.
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GeorgR. 13 years ago

wow...this has some potential! thanks!
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tomcam 13 years ago

@highbrid: On the average it's a good way to add a steady flow of traffic over time, with a cumulative effect based on the number you put out. The more press releases you issue on a regular basis, the more permanent traffic you'll get.

Big exception: when you issue a press release based on a hot trend. Example: If you had oil reduction technology that would apply to the Gulf crisis, a press release could trigger an avalanche of short term traffic due to both timeliness and the automatic credibility a press release gives you.

Press releases give you a slug of gravitas simply by their quantity. Think about it: would an editor who needs an opinion on a topic and doesn't have a favored source rather call someone who has 40 well-written press releases published, or someone who cold called them without a particular angle?
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- 1 reply
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- highbrid 13 years ago
  
  Just created one and submitted it by following your post to the word - gold gold gold...
  
  You mention a regular flow of PRs... is this because publishers only look at PRs within a certain age?
  
  Thanks
  
  1 reply
  
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  tomcam 13 years ago
  
  Originally Posted by highbrid
  
  JYou mention a regular flow of PRs... is this because publishers only look at PRs within a certain age?
  
  @highbrid, it's simply human nature. Reporters are creatures of habit. They're under tight deadlines. They go back to the same well. If they see a large body of work, even if much of it is press releases, they assume the contributor has at least some investment in the subject and is therefore authority.
  
  Thanks
  
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blue_gurl 13 years ago

Hi, i am just clueless about press release. how does it drive traffic to one's site?
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- 1 reply
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- summer07 13 years ago
  
  Nice share, Tom -- thanks!
  
  I can vouch for the power of online press releases -- especially when strategically optimized with keywords. To me, they're more effective, less time intensive and less expensive than article marketing.
  
  Originally Posted by blue_gurl
  
  Hi, i am just clueless about press release. how does it drive traffic to one's site?
  
  By including anchor links in the text, you can create high quality targeted traffic and boost your ranking in the SERPs.
  
  Some of the free press release distribution sites -- like PRLog.org -- work almost as well as the paid sites for exposure and long term backlinks.
  
  And at $20, WebWire is a good bargain for paid distribution.
  
  [ 2 ] Thanks
  
  1 reply
  
  Signature
  
  .
  QUALITY Press Releases
  For discerning professionals
  who invest in long term content marketing
  for Visibility * Credibility
  .
  
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  tomcam 13 years ago
  
  Originally Posted by summer07
  
  By including anchor links in the text, you can create high quality targeted traffic and boost your ranking in the SERPs.
  
  @summer07, you nailed it. A small contribution to your point about anchor text is that deep links are sometimes better than links to the root site. If the anchor text links to example.com/pr/summer07.html search engines will tend to think you're more serious than simply linking to example.com.
  
  [ 1 ] Thanks
  
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kinwall 13 years ago

this is a great share tomcam. but what baffles me is how do you guys get to know this stuffs. thanks for revealing this again because its worth goldmine to me right now because i was just planning to use press release to drive traffic to a blog of mine
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- tomcam 13 years ago
  
  Originally Posted by kinwall
  
  what baffles me is how do you guys get to know this stuffs.
  
  @kinwall, I know this through both personal experience and through research. I have worked for several media outlets in my time. I was stunned at how many news stories were originated through press releases. Later I read books like "Breaking the News" by James Fallows that illustrated these practices are standard, not the exception. Most people in the know agree that about half of all news stories start as press releases.
  
  And think about it. Suppose you're a reporter tasked with writing about the BP oil spill in Louisiana and you have absolutely no contacts in the oil business. Literally thousands of reporters are in just this position right now. If you find a bunch of press releases from someone in the oil recovery industry and you're on deadline (they're all on deadline), you will almost certainly read a few of them. If they are remotely literate, you will decide that the person is worth a call, and take action. What other choices do you have? Not many when you're expected to file a story in two hours. Or 20 minutes.
  
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Maria Gudelis 13 years ago

This is great stuff!! I personally love webwire for the high page rank backlinks and SEO value for $20...but this new tactic is great!
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Michael Mayhew 13 years ago

Great stuff. Thanks!
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tomcam

13 years ago

@Maria, you're obviously a serious businessperson. Webwire's $20 releases can achieve great results. I don't know why so many marketers insist on free, especially when they could well pay far more than $20 in PPC for less impressive results.

Thanks
1 reply

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summer07

13 years ago

Originally Posted by tomcam

...I don't know why so many marketers insist on free, especially when they could well pay far more than $20 in PPC for less impressive results.

There are many sincere and serious business people who are just starting out and who may have to choose between spending $20 for press release distribution and putting gas in their car to go on a sales call.

People who need to watch their budgets and who have more time than money can still get mileage from using some of the free distribution sites.

They just need to be careful to choose the sites that really deliver results.

Thanks
2 replies

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QUALITY Press Releases
For discerning professionals
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for Visibility * Credibility

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GeorgR.

13 years ago

Originally Posted by summer07

Its funny how people pay money for press releases. "Press Release DISTRIBUTION" is also the biggest nonsense. Your PR is either picked up by Google News or not. You only need ONE good PR site and not many.

I submit to bignews.biz and/or prlog.org (BOTH ARE FREE) and its almost guaranteed to rank #1 in Google for a press release. Good results also coming from docstoc, scribd and similar "docs sites". NONE of the sites costs money.

People, dont get fooled by companies which charge you money for things you can do for free. Do you think that your press release at site X where you pay $39 per PR is anything different than your PR from bignews.biz or prlog.org?

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summer07

13 years ago

Originally Posted by GeorgR.

.... Your PR is either picked up by Google News or not. You only need ONE good PR site and not many.

...Do you think that your press release at site X where you pay $39 per PR is anything different than your PR from bignews.biz or prlog.org?

I used to think the same thing before I started researching PR distribution sites.

But for backlinks, it's not just about Google News.

First, some of the sites will post your press release permanently, giving you permanent backlinks.

Then there are the webmasters who subscribe to the RSS feeds from niche targeted distribution sites, like ecommwire.com -- only accepts PRs about ecommerce -- which will give you relevant backlinks from sites and blogs in your niche.

Different distribution sites actually do distribute to different target markets, beyond Google, Yahoo and Bing.

The strategy behind online press releases can go far beyond being picked up by journalists for news purposes. That's one of the secrets most people don't know about.

Thanks

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for Visibility * Credibility

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tomcam

13 years ago

Originally Posted by summer07

@summer07, of course I agree completely. I hope I didn't come off sounding like a jerk. But many people will pay thousands for a mentor or course, then not spend a few bucks on a proven press release site. (And no, I don't run one!)

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GeorgR. 13 years ago

Used it, wrote a quick PDF...put it on XYZ site...and ranked #1 a few minutes later
Very nice since you can upload the PDFs to various sites.
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Harley101 13 years ago

This is one of the Best Tips i have ever read at the Warrior forums. Thanks i just did it with your easy instructions and worked great.

Thanks again Tomcam.. you should have sold this as a $5.00 WSO at least.
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- James Hussey 13 years ago
  
  Originally Posted by Harley101
  
  This is one of the Best Tips i have ever read at the Warrior forums. ..Thanks again Tomcam.. you should have sold this as a $5.00 WSO at least.
  
  :confused:
  
  Shhh! All we need is another WSO (not that they don't work per se) -- Tomcam, thanks for keeping it free.
  
  Thanks
  
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US Blues 13 years ago

Originally Posted by tomcam

Remove any drunken or naked pictures of yourself from the press release, then click OK.

I don't know, I have always found that these type of PR's generated the most interest..
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- James Hussey 13 years ago
  
  Originally Posted by US Blues
  
  I don't know, I have always found that these type of PR's generated the most interest..
  
  I s'pose that really depends whose picture we're talking about...:rolleyes: <==not mine!
  
  Thanks
  
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  tomcam 13 years ago
  
  Originally Posted by JamestheJust on Elance
  
  I s'pose that really depends whose picture we're talking about...:rolleyes: <==not mine!
  
  You're speaking to the choir, brother! It's why I went to 99Designs and had a logo done. A decent logo helps your press release stand out. I'm pretty sure my mug on a press release would cause a net loss of Internet usage!
  
  Thanks
  
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thelastmuse 13 years ago

Really nice. We could use this to send out to local newspapers. THANKS!
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Vwarf 13 years ago

Hi Tomcam,

thank you for sharing this relevant information.... others can use this for max exposure..

vwarf
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kinwall 13 years ago

its seems that google has removed the templ you recommend.Press release template, Google Docs version cos itried it today and didnt see it again
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johnmags 13 years ago

Template page does not exist. Anyone encountered the same problem?
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marketingstatic 13 years ago

One of the things that comes to mind I question is how often can or should you write a press release? Some of the WSO I recently bought says monthly but the more I learn now I wander what you could have that's News Worthy on a monthly basis. If it was always promo type releases seems it would just get you banned or ignored?
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trax2 13 years ago

Great information Tomcam just tried it out, works like a charm.

Johnmags...

login into your google account first, then click on "Public Templates" and you should be able to see the "Press Release" templates - just choose or preview the one you would like to use
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Press Release Template + Google Docs = Free Press Release Kit with Instant PDF/HTML Output

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