There' a new option in the Google Template Gallery called Press release template, Google Docs version. Use it as a starting point for your press release because, unlike other templates in the gallery, it uses heading tags properly for maximum SEO juice. It also looks good in print thanks to judicious use of formatting. Here's how to find it.
- From the Google Docs File menu, click the Create New button, then choose From template...
- Search for the template called Press release template, Google Docs version (preview found at https://docs.google.com/previewtempl...mI&mode=public )
- Replace the contact information, headlines, and article text with your own matieral.
- Click the logo, then Change Image to replace the logo with your own (or simply click Remove Image for a minimalistic look).
Creating a PDF File of Your Press Release
- From the Google File menu, choose Download as, then PDF.
- Give the output file a keyword-rich name (I'm not sure it matters, but why leave these things to chance?) and save it to your local machine.
Publish this PDF file to document sharing sites.
Add the PDF file to the Media section of your site.
Publishing Your Press Release on Google
You can publish your press release on Google in just a few mouse clicks.
- While editing or viewing your press on Google Docs page click the Share button, then choose Publish to the Web...
- You probably want any changes to the document propagated to the Web instantly, so leave Automatically republish when changes are made checked.
- Click the Start publishing button.
- A warning asks Are you sure you want to publish this document? Kind of them. Remove any drunken or naked pictures of yourself from the press release, then click OK.
- The document is published and you're given its Web address, which will look something like http://docs.google.com/document/pub?...dLAWXcuvBQ-34M, thus making it somewhat hard to memorize. But that's okay-it's indexed on Google!