I have a friend interested in starting a business-to-business online directory in a particular niche. The idea is to offer a free listing but upsell various upgrades/features to the directory listing. Does anyone here have any experience in this type of thing?
Input of Creating a B2B Online Directory Business
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I have a friend interested in starting a business-to-business online directory in a particular niche. The idea is to offer a free listing but upsell various upgrades/features to the directory listing.
Does anyone here have any experience in this type of thing?
How would the general sales process work? I'm thinking she would need a small sales/admin team that would handle the sales aspect but I'm not sure of the best approach. She would like the sales process to be online as much as possible. What shopping cart platform works best for something like this? What type of retention strategies might one use? This niche hits a wide geographical market and lends well to tradeshows and similar events.
Any input would be appreciated!
Thanks
Does anyone here have any experience in this type of thing?
How would the general sales process work? I'm thinking she would need a small sales/admin team that would handle the sales aspect but I'm not sure of the best approach. She would like the sales process to be online as much as possible. What shopping cart platform works best for something like this? What type of retention strategies might one use? This niche hits a wide geographical market and lends well to tradeshows and similar events.
Any input would be appreciated!
Thanks
- aaron_nimocks
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