bad news..

by John Taylor 84 replies
Now that Frank Kern has let the "Rubberneck" cat
out of the bag we're going to be inundated with
emails with the subject "bad news.."

Think I'm kidding, unfortunately not.. I had three in
my Gmail account this morning :rolleyes:

John
#main internet marketing discussion forum #bad news #email marketing #email subject
Avatar of Unregistered
  • Profile picture of the author lakshaybehl
    And that is exactly why they will lose essence and effectiveness!\\But then Frank will come out with a new Sun_FREEZER!
    {{ DiscussionBoard.errors[17066].message }}
    • Profile picture of the author John Taylor
      The problem is that people don't "get it" - the lesson is
      in the effectiveness of the principle; not in copying the
      exact two words that Frank used in his open rate test.

      John
      {{ DiscussionBoard.errors[17068].message }}
      • Profile picture of the author lakshaybehl
        Thanks John!!

        I'd take that as a tip!!!
        . HMMM
        {{ DiscussionBoard.errors[17074].message }}
      • Profile picture of the author pwebbiz
        John,

        And all of the emails will start with "Here's what I got" haha. Kern is awesome - but you just need to keep in mind that you don't have to take every suggestion he makes 100% literally - especially the suggestion about taking everything he suggests 100% literally!

        I amuse myself! I really do!
        {{ DiscussionBoard.errors[17092].message }}
        • Profile picture of the author Josh Anderson
          The minute I saw that headline I deleted the email.

          I had no clue it had anything to do with Frank's affiliates.

          I just knew that if anyone had to use that as a headline they were trying to get me to read an email that probably contained little of interest to me.

          I already watched Frank's video which I loved, downloaded, and saved. For the first time someone explained to me the basic formula I have been using in my sales copy lately so that I could see more clearly why it has been giving me such great results.

          These days I just have little interest in "urgent" of "bad news" emails. They never contain anything urgent or containing true bad news. So I delete anything that says such without reading it.

          I guess that is why J Mo's email gets me to open it... he has unique style and personality that does not require the mindless copy and paste headlines so he gets my click.
          Signature
          {{ DiscussionBoard.errors[17096].message }}
          • Profile picture of the author Peter Bestel
            Originally Posted by Josh Anderson View Post

            The minute I saw that headline I deleted the email.

            I had no clue it had anything to do with Frank's affiliates.
            Interesting Josh, but I'm sure you'll remember that old adage of "you're not your customer."

            Don't throw the baby out with the bath water.

            Peter
            {{ DiscussionBoard.errors[17108].message }}
          • Profile picture of the author Andrew Wilson
            Lets get this straight. These are NOT new techniques and I am sure that Frank would not dream of claiming they were.

            These techniques have been around since before Adam met Eve and have worked just as well since that time and will continue to do so for eons to come.

            These techniques may be new to some/many/most 'internet marketers' and thus within our little niche, for a while, they will be over exploited, or used in an unnuanced way. Just as at school when we learned a new technique we used it to death and in a very crude manner.

            Some folks will truly learn this stuff and will internalise it and become able to profitably apply it in the future.
            Most will not.
            The measure of Frank's true success and skill will come from how many people learn to profitably use the stuff he is teaching without prospects noticing the techniques in use. This is kinda like how a skilled cosmetician will often use her skills. The goal is not to wow us with the powders and potions on the skin, or how they are applied but rather that we notice the beauty of the woman wearing them without ever noticing the cosmetic art that caused us to take note in the first place.

            So, don't worry, we will still be able to gain attention by arousing curiosity. Pratfalls will still gain a laugh and we will still be able to make a clear and (deceptively) simple sales proposition to our prospects and clients.
            Signature

            {{ DiscussionBoard.errors[17110].message }}
          • Profile picture of the author Kim Standerline
            [DELETED]
            {{ DiscussionBoard.errors[17141].message }}
            • Profile picture of the author Roy Carter
              Vince There's a difference between a PROACTIVE MARKETER WHO CREATES AND MARKETS EXCLUSIVE ORIGINAL CREATIONS......and a REACTIVE MARKETER...who is always at the mercy of the former.


              Couldn't agree more. That's exactly why I spend more time creating my OWN products rather than anything else.

              Wish I had half of Frank's number of affiliates though!

              Roy
              Signature
              "How To Hang Out On Various Exotic Islands
              Whilst Still Making Shed Loads Of Money...and stuff!"


              Get your FREE ISSUE entitled...'A Quick, Easy $2,000 In Your Pocket By This Weekend!'
              >> ---> http://LettersFromASmallIsland.com/sq1.html <--- < <
              {{ DiscussionBoard.errors[17169].message }}
      • Profile picture of the author Peter Bestel
        Originally Posted by John Taylor View Post

        The problem is that people don't "get it" - the lesson is
        in the effectiveness of the principle; not in copying the
        exact two words that Frank used in his open rate test.

        John
        You're right John, but it's not simply that they don't "get it", it's that they're lazy to the point of not being able to think for themselves.

        Now, I like being lazy, but only to the effect of streamlining my business; doing as little as I can for as much money. However, my laziness will never encroach on my creativity - being able to think for ourselves sets us apart from the competition.

        Peter
        {{ DiscussionBoard.errors[17104].message }}
        • Profile picture of the author Lance K
          Originally Posted by Peter Bestel View Post

          Now, I like being lazy, but only to the effect of streamlining my business; doing as little as I can for as much money.
          Peter, that's the furthest thing from being lazy. And referring to it as being lazy gives the magic pill seekers false hope.
          Signature
          "You can have everything in life you want if you will just help enough other people get what they want."
          ~ Zig Ziglar
          {{ DiscussionBoard.errors[17390].message }}
          • Profile picture of the author Steven Wagenheim
            If you belong to the DamnSmartEmail group of safelists, you'll be bombarded
            with these emails from their solo mailings this morning.

            I too didn't bother opening them until John brought it up just to see what it
            was all about.

            Personally, I think they're lame. But that's just me.
            {{ DiscussionBoard.errors[17392].message }}
          • Profile picture of the author Peter Bestel
            Originally Posted by lakading View Post

            Peter, that's the furthest thing from being lazy. And referring to it as being lazy gives the magic pill seekers false hope.
            Lance, I don't think I'm the first and I certainly won't be the last person who claims to make money despite having a lazy streak.

            The message isn't that it's so easy even a lazy person can do it, rather that it's OK to try and find the easiest way to achieve a great result. I (and others) refer to this as being lazy in a humorous kind of way.

            I don't think I can be held responsible for giving the 'magic pill seekers false hope' - they'll find that without my help.

            Peter
            {{ DiscussionBoard.errors[17505].message }}
            • Profile picture of the author ExRat
              Hi Michael,

              Is that what Frank means by "Mass Control"?
              I have no idea, but that seems to be what he's getting.

              SLEEP!
              Signature


              Roger Davis

              {{ DiscussionBoard.errors[17539].message }}
            • Profile picture of the author Frank Donovan
              Seems to me that the real message in Frank Kern's video was that here's a guy with maybe the most loyal and responsive followers in the industry and he's been getting a 17% open rate on his emails! And his BEST EVER rate was around 39%.

              So the money isn't in the list - just in the minority of subscribers who actually choose to read what you have to say.

              If I subscribe to a newsletter or course, it's because I find consistent value in the content. In which case, I'll open the email based on the sender's name, not the subject line.

              Frank
              Signature
              I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

              {{ DiscussionBoard.errors[17545].message }}
              • Profile picture of the author Andrew Wilson
                Don't forget, in your analogy making, that most of the folks taking Frank's products ARE newbies.
                Most of the folks selling Frank's courses are, in time and experience terms, newbies.

                Probably 95% of the market for IM products, services and training IS newbies and so even if a product is of great benefit to those with some prior knowledge or experience it is a given that it must meet the needs of the majority in the market who serve to add volume to a launch and thus bring down the unit price.
                Signature

                {{ DiscussionBoard.errors[17638].message }}
                • Profile picture of the author Paul Myers
                  Andrew,
                  Most of the folks selling Frank's courses are, in time and experience terms, newbies.
                  We must be on very different lists. I don't think I've gotten a single email from anyone but very experienced people about this.

                  Off hand, I believe I've gotten emails from Harlan Kilstein, Rich Schefren, John Carlton, Jason Moffatt, and Bob Serling on it, aside from Frank. I don't really consider any of those folks "newbies" in any meaningful sense of the word.


                  Paul
                  Signature
                  .
                  Stop by Paul's Pub - my little hangout on Facebook.

                  {{ DiscussionBoard.errors[17737].message }}
                  • Profile picture of the author Andrew Wilson
                    Originally Posted by Paul Myers View Post

                    Andrew,We must be on very different lists. I don't think I've gotten a single email from anyone but very experienced people about this.

                    Off hand, I believe I've gotten emails from Harlan Kilstein, Rich Schefren, John Carlton, Jason Moffatt, and Bob Serling on it, aside from Frank. I don't really consider any of those folks "newbies" in any meaningful sense of the word.


                    Paul
                    Paul, I'd suggest that ANYONE who sent out an email using the subject line 'bad news' demonstrated their lack of experience. Two reasons:
                    1. They showed that they did not know about the technique or how to use it.
                    2. They had not accounted for the other folks who would be using the same subject line.
                    Experience is not just about time served but what has been learned whilst the time was being served.
                    I do not know what subject lines were used by the names you suggested (or their staff) and so do not comment upon their experience directly, but as we know from this thread, many list marketers have been busily demonstrating significant gaps in their knowledge.
                    Signature

                    {{ DiscussionBoard.errors[33863].message }}
                    • Profile picture of the author fred67
                      almost everyone on this forum is probably 'linked' in some way through the various Newsletter sign-ups back to Frank Kern because he has the respect of MOST of the main players in internet marketing. These people don't really need Franks product, so he's 'given' it to them for review. (Smart if not obligatory move).

                      These main players have sub-lists of people like myself who sort of 'stalk' on the fringes with an eye to moving 'in' at some point. Then there are the hundreds of thousands of 'normal' folk out there who don't have a CLUE about this world of internet marketing, but sign up to one of 'our' newsletters through some 'long-tail' search they did about something completely different.

                      A small percentage will be 'awestruck' by the concept as most of us were at our first exposure to IM.

                      It's THESE people who would just LOVE to be opening an E-mail that gave them 'The Golden Key' to future on-line success.

                      It's also 'these' people who will rise to success more quickly if they take the bait because they are untainted by a lot of the 'nonsense' that is also proffered to them once they enter the arena.

                      But if they get the 'right' coaching first, they'll recognise the junk and just blank it out without being held back by it all.

                      OK. I think that's it for now.

                      Pete.
                      Signature
                      Free E-book Library/Business Promotion Resources
                      http://fred67.com/library
                      {{ DiscussionBoard.errors[34931].message }}
              • Profile picture of the author nathanj
                Originally Posted by Frank Donovan View Post

                So the money isn't in the list - just in the minority of subscribers who actually choose to read what you have to say.
                Hey Frank,

                That is quite a contradictory sentence
                you got their.Those subscribers that
                are sending him payments got those
                emails by being on his list.

                If I have missed your point completely
                please let me know.
                {{ DiscussionBoard.errors[17835].message }}
                • Profile picture of the author Kevin Riley
                  Bad News = a few more unsubscribes today that helped clean out my inbox. When will the copycats ever learn?
                  Signature
                  Kevin Riley, Kevin Riley Publishing, Osaka, Japan


                  {{ DiscussionBoard.errors[17853].message }}
                  • Profile picture of the author ExRat
                    Hi Paul,

                    I'd recommend looking at the senders' other stuff before coming to any conclusions based on this. Just an opinion, of course, but one you might want to consider.
                    Ah, thanks for the tip.

                    Off hand, I believe I've gotten emails from Harlan Kilstein, Rich Schefren, John Carlton, Jason Moffatt, and Bob Serling
                    I see what you mean...them aint noobs.

                    I still do think that that list of non-noobs has enough about them to avoid a tactic that is currently being taught to the masses by one of their ilk and still come up with their own little hooks - or wait till the fuss has died down to implement it? Perhaps I am giving them too much credit...but I doubt it.

                    When did Allen put in a wedgie button, and how did you get access to it???
                    Wedgie? I thought 'wedgie' was an Americanism for a great sport that (of course) we invented over here, which we call 'a melvin.' The sport involves running up behind someone and pulling up their pants (knickers? underpants?) really firmly.

                    I presume you mean the hairy emoticon? I just added it via the image icon (accessed via the WYSIWYG editor version of the forum posting interface).
                    Signature


                    Roger Davis

                    {{ DiscussionBoard.errors[17891].message }}
                    • Profile picture of the author Jason Moffatt
                      Hey guys,

                      Regardless of how you feel about the "bad news" headline, I can tell you that I've used it with tremendous success for over the last 3 months.

                      It worked really well. But now Frank has gone and ruined it in the IM crowd. *******!

                      However, I knew it wouldn't be a wise move to use it today.

                      So, I thought long and hard, consulted the little minions running around in my head, and settled on...


                      "horrible news".

                      I saw "Willie Crawford" sent out ...

                      "good news".


                      I thinking of trying...

                      "Fox news" next.
                      Signature
                      FREE 7-Day Video Training On How To Get People To Know, Like, Trust & Buy From You - http://www.nichefamous.com/
                      {{ DiscussionBoard.errors[17928].message }}
                      • Profile picture of the author Kevin Riley
                        Originally Posted by Jason Moffatt View Post

                        Hey guys,

                        Regardless of how you feel about the "bad news" headline, I can tell you that I've used it with tremendous success for over the last 3 months.

                        It worked really well. But now Frank has gone and ruined it in the IM crowd. *******!

                        However, I knew it wouldn't be a wise move to use it today.
                        Exactly. Was a wise move using it before, and was a wise move not using it today.

                        Dammit Moffat, you taking too many Smart Pills again?
                        Signature
                        Kevin Riley, Kevin Riley Publishing, Osaka, Japan


                        {{ DiscussionBoard.errors[17935].message }}
                        • Profile picture of the author Michelle Strait
                          I received quite a few "bad news" subject headlines as well. But I also got "good news", "disaster", and "not bad news".
                          {{ DiscussionBoard.errors[18028].message }}
                          • Profile picture of the author frank-kern
                            I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

                            When i use this, I like to turn the situation into a positive.

                            Like this:

                            Subj: Bad News

                            Body:

                            ...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

                            Blah blah blah.

                            Frank

                            (That was an impromptu email but you get the point)

                            The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

                            It wasn't meant to be about the subject line.
                            {{ DiscussionBoard.errors[18209].message }}
                            • Profile picture of the author ExRat
                              Hi Frank,

                              I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.
                              You mean, you didn't realise that you were going to be wielding 'mass control' over the masses at this point? :rolleyes:

                              Ten years from now they will be calling this the 'Kern' era and blaming you for all the straggly hair-cuts...
                              Signature


                              Roger Davis

                              {{ DiscussionBoard.errors[18231].message }}
                            • Profile picture of the author Johnny Slater
                              Frank,

                              I watched that video last night and understood instantly the power behind it. Sadly, most people, keep in mind I'm not saying all people, will completely miss your message and just try to copy your example word for word.

                              Trying to tell the masses to think for themselves is like telling the water not to flow. It's easy to say but falls on deaf ears.

                              It's only that 1% (from the first video, love that guitar btw...) who will understand your message and do something about it. It's sad but the vast majority will not get the message no matter how many times it's put in front of them.

                              That may be a cynical way to look at it but from watching promotion after promotion and paying attention to the flood of emails I recieve daily this has been what I have personally noticed.

                              Originally Posted by frank-kern View Post

                              I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

                              When i use this, I like to turn the situation into a positive.

                              Like this:

                              Subj: Bad News

                              Body:

                              ...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

                              Blah blah blah.

                              Frank

                              (That was an impromptu email but you get the point)

                              The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

                              It wasn't meant to be about the subject line.
                              Signature

                              {{ DiscussionBoard.errors[18246].message }}
                            • Profile picture of the author Steven Wagenheim
                              Originally Posted by frank-kern View Post

                              I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

                              When i use this, I like to turn the situation into a positive.

                              Like this:

                              Subj: Bad News

                              Body:

                              ...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

                              Blah blah blah.

                              Frank

                              (That was an impromptu email but you get the point)

                              The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

                              It wasn't meant to be about the subject line.

                              Frank, let's be straight about this, and mind you, this is just MY opinion.

                              You're a brilliant marketer. And when brilliant marketers come out with
                              brilliant techniques, it takes people with more than dust between their
                              ears to use them properly because they're not "plug 'n play".

                              Not all marketers, new and old, have the ability to think on their own when
                              presented with a tactic that needs to be adapted to their own style, list,
                              product and so on.

                              The ones who do, prosper. The ones who don't, spit it out word for word
                              and pretty much get nowhere.

                              Again, this is just MY opinion.
                              {{ DiscussionBoard.errors[18269].message }}
                              • Profile picture of the author Peter Bestel
                                Originally Posted by Steven Wagenheim View Post

                                Frank, let's be straight about this, and mind you, this is just MY opinion.

                                You're a brilliant marketer. And when brilliant marketers come out with
                                brilliant techniques, it takes people with more than dust between their
                                ears to use them properly because they're not "plug 'n play".

                                Not all marketers, new and old, have the ability to think on their own when
                                presented with a tactic that needs to be adapted to their own style, list,
                                product and so on.

                                The ones who do, prosper. The ones who don't, spit it out word for word
                                and pretty much get nowhere.

                                Again, this is just MY opinion.
                                What's a guy supposed to do? He throws an idea out there, explains how it has the potential to double your income and now he's got to defend himself. This place is not short of opinions and advice - some good, some crap. It's the responsibility of the 'learner' to use it to the best of their abilities. It's not the responsibility of the teacher to guide their pupils every step of the way.

                                I don't think this thread has really got much further than the original two posts by the soon-to-be birthday boy

                                Originally Posted by John Taylor View Post

                                Now that Frank Kern has let the "Rubberneck" cat
                                out of the bag we're going to be inundated with
                                emails with the subject "bad news.."

                                Think I'm kidding, unfortunately not.. I had three in
                                my Gmail account this morning :rolleyes:

                                John
                                Originally Posted by John Taylor View Post

                                The problem is that people don't "get it" - the lesson is
                                in the effectiveness of the principle; not in copying the
                                exact two words that Frank used in his open rate test.

                                John
                                Peter
                                {{ DiscussionBoard.errors[18303].message }}
                                • Profile picture of the author Johnny12345
                                  Frank,

                                  It would have been nice if you had included a link to (or PDF of) the sales letter you were using as an example in your video.

                                  Johnny

                                  P.S. Your "Mass Control" nonsense has absolutely no effect on me. None whatsoever...

                                  P.P.S. Hey, did I mention that I just bought a surf board yesterday and I don't even live within a thousand miles of a beach. And I'm growing my hair out so I can bleach it blond and then I'm gonna get some blue contact lenses and start going barefoot all the time. Oh, and where can I buy one of those lap guitars?!

                                  P.P.P.S. No sir, your fancy "mind control" marketing tricks won't work on me...
                                  {{ DiscussionBoard.errors[18349].message }}
                                  • Profile picture of the author frank-kern
                                    How can I give myself an infraction? Is that possible?
                                    {{ DiscussionBoard.errors[18458].message }}
                                    • Profile picture of the author Jose Delgado
                                      I'll give you one frank.

                                      {{ DiscussionBoard.errors[18464].message }}
                                      • Jose - really, do we need more fake stars???? Honestly can we have an infraction for that that - before you know it everyone will have them - Allen might as well bring back the star system.

                                        As for the "bad news" issue -who will remember it in a few weeks? Most probably msot will forget - the rash of emails will be gone. At the moment, the rubber neck seems like a cheap trick.

                                        Smart marketers won't forget what Frank has taught them - they will use it intellgently and in context, not as some cheap trick.

                                        I guess it comes down to the issue that you can lead a horse to water....
                                        {{ DiscussionBoard.errors[18543].message }}
                                      • Profile picture of the author JayXtreme
                                        Originally Posted by Jose Delgado View Post

                                        I'll give you one frank.






                                        Oooo.... you meant an infraction, right? :confused::confused:

                                        Jay
                                        Signature

                                        Bare Murkage.........

                                        {{ DiscussionBoard.errors[18627].message }}
                                        • Profile picture of the author MikeAmbrosio
                                          Funny how this stuff works sometimes.

                                          A big launch rolls around, suddenly we see all of these emails with the same subject line, etc.

                                          Then, we come to the Warrior Forum and see all the basically same responses to it:

                                          "Yup - I unsubscribed from many lists today"

                                          "People won't learn with all this copy and paste stuff"

                                          And so on.

                                          I giggle...brightens my day.

                                          Signature

                                          Are you protecting your on line business? If you have a website, blog, ecommerce store you NEED to back it up regularly. Your webhost will only protect you so much. Check out Quirkel. Protect yourself.

                                          {{ DiscussionBoard.errors[18670].message }}
                                    • Profile picture of the author John Taylor
                                      Originally Posted by frank-kern View Post

                                      How can I give myself an infraction? Is that possible?
                                      I think you need a more "adult" forum for that

                                      John
                                      {{ DiscussionBoard.errors[18470].message }}
                                      • Profile picture of the author Mark Riddle
                                        While it may be easy to pick on people who copy the words BAD NEWS, THEY may be doing so is because They didn't actually look at the presentation.

                                        They Listened to it,

                                        Here's the difference

                                        BAD NEWS was sent to a very small list and had a very high unsubscribe rate.

                                        Using the metrics that were shown, (and there are several that we simply don't know)
                                        The Bad news list also was titled Whistle blower.

                                        The campaigns were NOT sent to the same people.

                                        Each list has their own reason for existing.

                                        Here's a real earth shattering thought

                                        When the subject of the list matches the Subject of the list you'll get a higher response. (what did he just say) :confused:


                                        Let me say it in another way When the topic on your subject line matches the offer and benefits that were used to build the list, you will get more responses.

                                        For example, New Cat Toy Improves Feline health

                                        The open rates, click rates or unsubscribe rates will not be the same to a Dog Breeders list as it would to a Feline Health list.

                                        Its not the wording,

                                        It IS send your list things your list will be interested in.


                                        Mark
                                        Signature
                                        Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
                                        {{ DiscussionBoard.errors[18610].message }}
                                    • Profile picture of the author Kevin Riley
                                      Originally Posted by frank-kern View Post

                                      How can I give myself an infraction? Is that possible?
                                      No need to. Sure don't blame you. It's the mindless minions who blindly start using tactics without thinking. Need that warning, "Put mind in gear before releasing clutch"

                                      I was surprised to see your buddy Koenigs use "Bad News". Tell him I had him pegged for being a wee bit smarter than that ;-D
                                      Signature
                                      Kevin Riley, Kevin Riley Publishing, Osaka, Japan


                                      {{ DiscussionBoard.errors[19086].message }}
                                • Profile picture of the author SeanIM
                                  Interesting how this is a thread focused on a redundant subject line rather than the incestuous nature of everyone's lists.

                                  Personally I think His Kerness rocks at what he does and I dig watching him do it...if someone is too lazy to swap a subject line...whatever...maybe they wanted to see how effective the cut & paste exercise would be.

                                  Why not test it out!?



                                  type-atcha-later,
                                  Sean
                                  Signature
                                  Sean Mitchell - Publishing Your Passion
                                  Online Marketing Consultant Since 1999
                                  {{ DiscussionBoard.errors[18526].message }}
                                • Profile picture of the author Paul Myers
                                  Roger,
                                  Wedgie? I thought 'wedgie' was an Americanism for a great sport that (of course) we invented over here, which we call 'a melvin.' The sport involves running up behind someone and pulling up their pants (knickers? underpants?) really firmly.
                                  That's one interpretation of giving someone a gravitational assist with their knicker elastic...

                                  My first post in the thread was off the point, which I completely missed. I hadn't seen Frank's latest video, and thought the post was about copying promotional emails, not just the subject line.

                                  Ooops. Bad news for me.

                                  In my defense, when I got that email from him, I had just finished watching the DVD of him in which he details the unfortunate incident with the cantaloupe. One can only take so much of that kind of video in a day...


                                  Paul
                                  Signature
                                  .
                                  Stop by Paul's Pub - my little hangout on Facebook.

                                  {{ DiscussionBoard.errors[18871].message }}
                                • Profile picture of the author fred67
                                  If Frank put out a video about watching paint dry I'd probably watch it all the way through.

                                  He's got real charisma and he's a 'Blokes Bloke' as well as probably a 'babe-magnet'.

                                  He's got what most of us wish we had, but don't.

                                  He loves making money, but I think he genuinely likes helping people as well.

                                  Good luck to him, as he also does his bit for charity fund-raising using his 'Magnetic power'.

                                  Pete
                                  Signature
                                  Free E-book Library/Business Promotion Resources
                                  http://fred67.com/library
                                  {{ DiscussionBoard.errors[19807].message }}
                                • Profile picture of the author DonDavis
                                  What a charge it must be to sit in your beach side condo, your bare feet propped up on the table, effortlessly creating a buzz like this while playing your slide ghi-tar.
                                  Signature

                                  {{ DiscussionBoard.errors[19813].message }}
                                • Profile picture of the author tommygadget
                                  BAD NEWS...

                                  Most people who read Frank Kern's ideas are complete idiots, but you can profit from that because you have two brain cells to rub together...

                                  TomG.
                                  {{ DiscussionBoard.errors[22766].message }}
                                • Profile picture of the author marcanthony
                                  I thought it was about the Rubber Neck effect.

                                  Bad news... That's just the headline Frank chose to use.

                                  Here are a few other Rubber Necking Headlines:

                                  go to hell...

                                  a hooker gave me VD...

                                  toilet paper... anyone

                                  I bet those emails would get opened. And that was the point.

                                  Wasn't it?
                                  {{ DiscussionBoard.errors[33282].message }}
                                  • Profile picture of the author John Taylor
                                    Originally Posted by marcanthony View Post


                                    I bet those emails would get opened. And that was the point.

                                    Wasn't it?
                                    Yep, maybe those emails would get opened.

                                    BUT, unless the content of the email was closely
                                    matched with the headline and the reader was able
                                    to connect with the message, it's unlikely that they
                                    would read the whole message; let alone click a link.

                                    If you simply copy Frank's headline "Bad News" and
                                    then fail to deliver a bad news related message; the
                                    technique is lost.

                                    John
                                    {{ DiscussionBoard.errors[33396].message }}
                                    • Profile picture of the author marcanthony
                                      Originally Posted by John Taylor View Post

                                      Yep, maybe those emails would get opened.

                                      BUT, unless the content of the email was closely
                                      matched with the headline and the reader was able
                                      to connect with the message, it's unlikely that they
                                      would read the whole message; let alone click a link.

                                      If you simply copy Frank's headline "Bad News" and
                                      then fail to deliver a bad news related message; the
                                      technique is lost.

                                      John
                                      You are absolutely right and I couldn't agree with you more.

                                      The only point that I was making was that the "Rubber Neck Effect" video was about getting more of your emails opened. And his point was that if you can double your opens then you will double your sales if everything remains the same.

                                      Frank, chose "bad news" in the subject line to make his point. He also gave a short and descriptive story to explain it.

                                      So, I'm not suggesting, at all, that it's a good idea to have a subject line that reads, "flying monkey alert" but the actual content is about surfing in Maui.

                                      And again, you are correct. If the subject doesn't relate to the message-the techniques is lost.
                                      {{ DiscussionBoard.errors[62417].message }}
                                      • Profile picture of the author Scott Ames
                                        The funny thing to me is that I keep getting them.. and they use the exact format

                                        bad news ...

                                        They even use three dots for the elipse and all lowercase, every one of them.

                                        It would be cool if Frank put out a spoof video showing how this new subject line worked like magic ... "screw you..." actually it might get a high open rate.
                                        Signature

                                        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

                                        {{ DiscussionBoard.errors[62508].message }}
                            • Profile picture of the author John Taylor
                              Originally Posted by frank-kern View Post

                              I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

                              It wasn't meant to be about the subject line.
                              Hey Frank,

                              Yep, and that was the point I raised in my original post.

                              Unfortunately, many people won't understand "finesse" they have
                              only got up to Copy & Paste 101.

                              John
                              {{ DiscussionBoard.errors[18284].message }}
                            • Profile picture of the author peteinoz
                              Originally Posted by frank-kern View Post

                              I didn't mean for everyone to start using the subject line "BAD NEWS" all the time. There has to be context and finesse with this technique.

                              When i use this, I like to turn the situation into a positive.

                              Like this:

                              Subj: Bad News

                              Body:

                              ...looks like the killer subject line is being misused. But the good news is that you can actually *profit* from this by doing the exact opposite of what your competition is doing.

                              Blah blah blah.

                              Frank

                              (That was an impromptu email but you get the point)

                              The intended message was that if people just work on optimizing their open rates, they can realistically double their business (assuming all other numbers remain constant).

                              It wasn't meant to be about the subject line.


                              got nothing to say Here I said it all above in my prior post

                              though it seems to be the thing to do , to quote Frank!


                              Cheers

                              Pete
                              Signature
                              HangoutMillionaire.com World Premeire Automated Video Marketing Software, Streams YouTube Live and Google Hangouts. Special Offer Link!
                              Follow me on Twitter http://twitter.com/peterdrew
                              {{ DiscussionBoard.errors[18297].message }}
                      • Profile picture of the author Josh Anderson
                        Originally Posted by Jason Moffatt View Post

                        Hey guys,

                        Regardless of how you feel about the "bad news" headline, I can tell you that I've used it with tremendous success for over the last 3 months.

                        It worked really well. But now Frank has gone and ruined it in the IM crowd. *******!

                        However, I knew it wouldn't be a wise move to use it today.

                        So, I thought long and hard, consulted the little minions running around in my head, and settled on...


                        "horrible news".

                        I saw "Willie Crawford" sent out ...

                        "good news".


                        I thinking of trying...

                        "Fox news" next.
                        How 'bout using"

                        "Mo' News"

                        I would definitely click
                        Signature
                        {{ DiscussionBoard.errors[18457].message }}
                      • Profile picture of the author mbrown
                        Originally Posted by Jason Moffatt View Post


                        So, I thought long and hard, consulted the little minions running around in my head, and settled on...


                        "horrible news".

                        I saw "Willie Crawford" sent out ...

                        "good news".


                        I thinking of trying...

                        "Fox news" next.
                        Jason,

                        Good point I'd open the "fox news" line just to see what that's about. Heck I used "Cow Nipples" in a subject line.. so I'll use almost anything

                        Doesn't Russia and a couple other countries have "Naked News" where all the hose get naked slowly throughout the show?

                        Maybe we can start using that one? That might get some good open rates too?
                        Signature
                        Free - Create a Site That Will Make You Money - Today - Click Here.

                        Michael S Brown
                        {{ DiscussionBoard.errors[19438].message }}
                      • Profile picture of the author fred67
                        Originally Posted by Jason Moffatt View Post

                        I thought long and hard, consulted the little minions running around in my head, and settled on...


                        "horrible news".

                        I saw "Willie Crawford" sent out ...

                        "good news".


                        I thinking of trying...

                        "Fox news" next.
                        As long as you don't send out "CNN news" I opened one of those E-mails by mistake.

                        You get a warning pop-up that just goes round in circles until you unplug your computer.
                        It FREEZES all other actions.

                        Pete.
                        Signature
                        Free E-book Library/Business Promotion Resources
                        http://fred67.com/library
                        {{ DiscussionBoard.errors[22773].message }}
                        • Here's a news email title (surfing on the rubberneck idea) that might get a lot of people opening it.

                          Tax debt news...

                          Michael
                          Signature
                          Know thyself...
                          {{ DiscussionBoard.errors[22941].message }}
                          • Profile picture of the author James Schramko
                            I got a couple of Bad News emails and they were lame. I unsubscribed.

                            They rank right up there with "you just made a commission" etc...

                            Are people wondering the about the measurement of open rates versus conversions?

                            I have been doing a lot of PPC lately and I can assure you after millions of impressions and clicks of testing the highest CTR does not usually turn out to be the highest conversion.

                            Email could be similar?

                            So what I am saying is that a high open rate on its own does not really prove everything. Surely sales conversions (or goal conversions) are more important than open rates?

                            You can get high open rates with sensational headlines but until you split test with some statistical rlevance it is just theory.

                            I would like to know if Frank sends out test emails to smaller groups before the big mail out?

                            Does he split test and measure conversions?

                            Does anyone have conversion results?

                            (I do get the point that higher open rates could expose more of your clients to the message - but it must be congruent).
                            {{ DiscussionBoard.errors[23385].message }}
                            • Profile picture of the author schabotte
                              I've gotten around 10 different emails on Kern's free video. I'm guessing its time to clean up my email lists subscriptions again.
                              {{ DiscussionBoard.errors[23450].message }}
                • Profile picture of the author Frank Donovan
                  Originally Posted by Nathan J. Hockley View Post

                  Hey Frank,

                  That is quite a contradictory sentence
                  you got their.Those subscribers that
                  are sending him payments got those
                  emails by being on his list.

                  If I have missed your point completely
                  please let me know.
                  Hi Nathan

                  The point is that a list is pretty useless if nobody opens your emails. I was simply raising the issue of email opening rates and how you can get these up by building a relationship and providing good content.

                  I'm willing to bet that there are certain marketers whose emails you'd open regardless of the subject line. Whereas a "sensational" heading which bears little or no relation to the content of the email just ends up p***ing people off.

                  Frank
                  Signature
                  I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

                  {{ DiscussionBoard.errors[17886].message }}
                  • Frank's new thing was really bad timed. We have just "outed" a stalker on Kickstartprofits.com who has been doing majorly creepy things. Now it just comes accross as a marketing effort. LOL.
                    {{ DiscussionBoard.errors[17888].message }}
          • Profile picture of the author Paul Myers
            Roger,
            They are showing that they are simply piggy-backers and suggesting to the reader that they might as well unsubscribe and hear it from the horses mouth rather than getting second-hand piggy-back rubbish.
            I'd be careful with this idea. Some of the people I've seen send those things almost verbatim are folks I know to be better at selling than most of the people discussing the issue. Not all of either group, to be sure, but most.

            For most of those, the thinking is probably along the lines of, "Frank's stuff works, and it all fits together. I'll save a lot of time just using his copy."

            I'd recommend looking at the senders' other stuff before coming to any conclusions based on this. Just an opinion, of course, but one you might want to consider.


            Paul

            PS: When did Allen put in a wedgie button, and how did you get access to it???
            Signature
            .
            Stop by Paul's Pub - my little hangout on Facebook.

            {{ DiscussionBoard.errors[17710].message }}
      • Profile picture of the author Floyd Fisher
        Originally Posted by John Taylor View Post

        The problem is that people don't "get it" - the lesson is
        in the effectiveness of the principle; not in copying the
        exact two words that Frank used in his open rate test.

        John
        No kidding.

        I think I'm going to start reading the National Enquirer...so I can get more ideas. :p
        {{ DiscussionBoard.errors[22662].message }}
  • Profile picture of the author VegasVince
    I find it interesting that everytime Frank Kern launches something..... the affilliates, critics, cynics, and naysayers come out en masse--- and start bitching about this or that.

    Reminds me of sharks and vultures fighting over scraps.....and all the while they miss the big picture.

    That's what happens when you're dependant upon another person to make your bacon.

    The genious of Kern and a few others like him....is NOT ALWAYS THE PRODUCT....but rather the means by which they market it. It's something people would be well advised to study and duplicate.

    I personally love Frank Kern launches....because every email sent....either from him or his affilliates.....leaves a blueprint for success in terms of how one can get really really filthy rich via IM....no matter what the hell you're selling!

    Maybe the real lesson to be learned.... is the fact that the people that get TRULY RICH in this business or any business....hold all the cards. Their own.

    It's call EXCLUSIVITY. It's the difference between owning a Mansion free and clear and renting one!

    As Frank begins to crank out this latest launch....study it. From start to finish.

    Save every email.....and perhaps it will inspire some of you to create and market something exclusive of YOUR OWN....something you control....of value.....something you can toss out the the feeding frenzy of sharks who will bust their asses to sell it for you.

    That's what Frank Kern does.
    I
    And that's why he makes millions of dollars with far less effort then many others who work much harder then he does. It's true.

    There's a difference between a PROACTIVE MARKETER WHO CREATES AND MARKETS EXCLUSIVE ORIGINAL CREATIONS......and a REACTIVE MARKETER...who is always at the mercy of the former.



    xxx Vegas Vince
    {{ DiscussionBoard.errors[17113].message }}
    • Profile picture of the author Andrew Wilson
      Vince, if it ain't about the product (or service) then from where does the revenue derive.
      As Frank noted in his first vid in this series, the purpose IS to get us to spend money and we do not see value in the offering then no matter how pretty it looks, no matter how spellbinding the performances are then there is nothing.

      I think he did a great job with the video and at least one of the guys sending out the first round of emails yesterday could learn from the self confidence that allows him to give control of the video playback to the viewer.
      As he also noted, there will be much of value from the 'free' stuff and I applaud that.

      I do not see any problem with noting, accurately, that there will be many ham-fisted implementations of the basic points Frank is showing. I just hope that some sending out the emails at the moment DO, themselves, learn from Frank, or other sources, to do the job a little better.
      Signature

      {{ DiscussionBoard.errors[17161].message }}
    • Profile picture of the author John Taylor
      Originally Posted by VegasVince View Post

      I find it interesting that everytime Frank Kern launches something..... the affilliates, critics, cynics, and naysayers come out en masse--- and start bitching about this or that.
      Bitching?

      I made an observation that several people are copycatting
      Frank's subject line rather than learning the concept. How
      is that bitching?

      John
      {{ DiscussionBoard.errors[17175].message }}
  • Originally Posted by John Taylor View Post

    Now that Frank Kern has let the "Rubberneck" cat
    out of the bag we're going to be inundated with
    emails with the subject "bad news.."
    John,

    I got one from Frank the other day titled "DUH."

    As you are on his list, you probably got it, too. At least I didn't see many copycats to that one.

    btw - When I started studying IM about a year ago and signed up for everything just to see what it was, I would get amused by waves of behavior. I think someone back then must have taught that it was "more human" or something to make a mistake and admit it to your list. I remember a phase of about 3 weeks where every other email I received was "Sorry, I goofed..." or something like that.

    In that volume it was quite comical. It looked like the entire IM world had suddenly become incompetently sincere.

    Michael
    Signature
    Know thyself...
    {{ DiscussionBoard.errors[17186].message }}
  • Profile picture of the author ExRat
    Hi,

    I'm not on the list so I can't talk from experience and I have only received one email using something similar today which was from a WSO purchase (which as usual, after one update/bonus, turns to dross and is no more in my inbox).

    But from an 'outsiders' point of view, after reading the thread I see one major aspect of social proof that no one is mentioning - by discussing this here (which is fine of course) AND by all the wannabees copying the tactics the next day in their emails (which is pretty damn lame if you think about it - does no one have an original thought of their own?) - it all simply reinforces the belief that Frank Kern's mass control IS working.

    But unfortunately it is working amongst the ouroboros of IM - it's the so-called marketers who are being controlled, yet they are thinking to themselves that they have actually increased their own power by adopting it. IF they went and used it in the niches - fine. But if they just copy it and use it on their IM lists, then in my opinion they are making a fatal error.

    These marketers who use his tactics in their own emails as SOON as it comes out are surreptitiously doing two things -

    a) reinforcing the belief that Kern's mass control is working - IE - they are acting as unpaid affiliates. But it's not working on their customers - it's working on them! So in the customer's eyes the sender of the email is below them in their level of understanding and therefore the subscription is not required anymore. Who wants to learn from a sheep? They might pull you into their herd...

    b) shooting themselves in the foot by providing real proof of the lack of value of their newsletter. They are showing that they are simply piggy-backers and suggesting to the reader that they might as well unsubscribe and hear it from the horses mouth rather than getting second-hand piggy-back rubbish

    They are also guaranteeing that they can not move up to a similar level, because it is plain as day that to do that you need to be a leader, not a follower.

    In short, if you have nothing original to say (demonstrate) to your subscribers, then you are better off saying nothing rather than proving to them that you have been 'controlled'.
    Signature


    Roger Davis

    {{ DiscussionBoard.errors[17389].message }}
    • Profile picture of the author Andrew Wilson
      Roger, I think that what you say has merit, but the truth is that by using this technique, today, and so obviously, what these 'marketers' are showing is that they do not yet know their own profession.
      Now that really goes right to the heart of credibility!

      One guy wrote out to his lists and made an explicit point about what he was doing and, as I did on forums yesterday, he pointed out what was being done. BUT he did not simply follow, he used the technique in a manner that displayed that he already knew this stuff and knew how to use it. By pointing it out to us we readers could see, if we read his other work, that he uses this technique all the time. That built credibility.

      It is saddening that so many 'marketers'/list sellers that other folks look up to as experts simply do not know their own job (or employ others who are similarly lacking in skill)
      Signature

      {{ DiscussionBoard.errors[17407].message }}
  • Profile picture of the author Lance K
    That's the cool thing about gmail. It shows you the first part of the body copy after the subject line without even having to open it. With a subject line that short, you can see quite a bit. And the first rule of copywriting tells you that even if "bad news" gets you reader further, you're screwed if the first sentence kills their interest.

    I got one like this...

    "bad news..." was the subject line.

    And this was the body copy displayed by gmail before I ever opened it...

    "Don't worry, everything is OK - but you REALLY need to see this: http://www..."


    CONGRATULATIONS, you just GUARANTEED that I won't open this email (only opened it in order to discuss this thread).
    Signature
    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
    {{ DiscussionBoard.errors[17403].message }}
    • Profile picture of the author ExRat
      Hi,

      The more I ponder this thread the more comical it gets in my mind.

      Consider this analogy -

      A famous hypnotist contacts his list with a sales pitch -

      'Normally I just show people how to stop smoking and how to beat phobias, but there's a secret I've been keeping from you. I never have any trouble converting my prospects into customers because....I hypnotise them. I can make anyone do anything. Of course, this power can be used for evil but as long as I solve peoples' worst issues for a fair price, where's the problem?

      But now, for the first time I am going to teach YOU how to do this at my special secret seminar....'

      Now imagine that you decided to go to this seminar. If you were smart, as well as wanting to learn how to do it, you would also have your guard up, leave your credit card at home and probably take a friend to drag you out of there if you started drooling, putting your hands in front of you like a zombie while chanting 'must...buy...course...for...$50000'.

      So now I have thought about this, I have this vision of all of these budding internet email marketers who think they are really smart for learning these cutting edge techniques, yet in fact they are all drooling on their keyboards with their arms out in front of them like zombies, chanting 'must...copy...Frank.......must...buy...his...next ...release......must...start...threads about...Frank...in...as...many...forums...as...pos sible.......must...copy...Frank'



      JT, you are excluded from this analogy.
      Signature


      Roger Davis

      {{ DiscussionBoard.errors[17423].message }}
      • Originally Posted by ExRat View Post

        I have this vision of all of these budding internet email marketers who think they are really smart for learning these cutting edge techniques, yet in fact they are all drooling on their keyboards with their arms out in front of them like zombies, chanting 'must...copy...Frank.......must...buy...his...next ...release......must...start...threads about...Frank...in...as...many...forums...as...pos sible.......must...copy...Frank'
        ExRat,

        LOL... What a visual!

        Is that what Frank means by "Mass Control"?

        Michael
        Signature
        Know thyself...
        {{ DiscussionBoard.errors[17494].message }}
  • Profile picture of the author Dean Shainin
    Originally Posted by John Taylor View Post

    Now that Frank Kern has let the "Rubberneck" cat
    out of the bag we're going to be inundated with
    emails with the subject "bad news.."

    Think I'm kidding, unfortunately not.. I had three in
    my Gmail account this morning :rolleyes:

    John
    Thanks John,

    Now I had to go change one of my follow up email headlines at Aweber...lol

    It was #27 in the series so I figured by then 'bad news' will really be over used. However, that email was 'really bad news' to my subscribers and I had to think how to convey the message in another way without sounding too harsh.

    Cheers,
    Dean
    {{ DiscussionBoard.errors[18286].message }}
  • Profile picture of the author Chris_Willow
    Originally Posted by John Taylor View Post


    Think I'm kidding, unfortunately not.. I had three in
    my Gmail account this morning :rolleyes:

    John
    Heh, This morning I got 2 from Ed Dale, One from Bob Serling and a couple of 'bad news' from other marketers
    {{ DiscussionBoard.errors[18320].message }}
  • Profile picture of the author BobbyWalker
    Originally Posted by John Taylor View Post

    Now that Frank Kern has let the "Rubberneck" cat
    out of the bag we're going to be inundated with
    emails with the subject "bad news.."

    Think I'm kidding, unfortunately not.. I had three in
    my Gmail account this morning :rolleyes:

    John
    You're right John...

    But I would still love to be in Kern's shoes...
    even for just a day!

    Thx,

    Bobby
    {{ DiscussionBoard.errors[18746].message }}
    • Profile picture of the author Peter Bestel
      Originally Posted by BobbyWalker View Post

      You're right John...

      But I would still love to be in Kern's shoes...
      even for just a day!

      Thx,

      Bobby
      He doesn't wear any !! (And yet he talks to us about finesse!! Sheesh!)
      {{ DiscussionBoard.errors[18760].message }}
      • Profile picture of the author Scott Ames
        I'm quick on the draw today. I just saw the video so I now know what everyone is talking about.
        Signature

        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

        {{ DiscussionBoard.errors[18800].message }}
      • Originally Posted by Peter Bestel View Post

        He doesn't wear any !! (And yet he talks to us about finesse!! Sheesh!)
        Exactly. How are you going to "Hang Ten" with shoes on?
        Signature
        -----------------------------------------


        {{ DiscussionBoard.errors[62512].message }}
  • Profile picture of the author JaniG
    i personally think the "bad news" headline is awesome.

    i sent a email to my list with this same title to promote my product, and sure enough i got a higher open rate which turned into sales.

    Jani
    {{ DiscussionBoard.errors[19001].message }}
    • Profile picture of the author SeanIM
      Originally Posted by teamfire View Post

      i personally think the "bad news" headline is awesome.
      Agreed...I always wondered why people tuned into "bad news" so heavily until one day, a long time ago in a social-psych class, I was taught this phrase/concept called Automatic Vigilance...pretty interesting schtuff...

      Emotion and Cognition: The Case of Automatic Vigilance
      Signature
      Sean Mitchell - Publishing Your Passion
      Online Marketing Consultant Since 1999
      {{ DiscussionBoard.errors[19222].message }}
      • Profile picture of the author mbrown
        Today was one of those moments where I could literally smack myself.

        I actually sent out an email with a similar subject line, it's one I've used many time before when promoting either one of my own products or someone elses.

        It read "Terrible News" Often times before I've used "This is Terrible News" "You won't believe this unfortunate news" and of course just plain "terrible news" ect.

        I could literally "insert foot in mouth" or onto finger tips if you will... as later I checked out Frank's vids and almost couldn't believe it...

        I watch my email inbox all day to see when someone would bring up that I was using Frank's email line.. lol

        Just poor poor timing.

        However, I honestly believe there is still a time and place for that type of subject line and as Frank pointed out in his video it does make someone look and think. Humans are drawn to negativity even if what you promote is something positive.

        That said the effectiveness may wear off for the near future from mere copycats as marketers scramble to use it.

        In any event looks like I'll have to temporarily retire the "terrible news" line as it's way too close. Copying Frank isn't a bad thing, but copying the droves of followers thereafter can't be...
        Signature
        Free - Create a Site That Will Make You Money - Today - Click Here.

        Michael S Brown
        {{ DiscussionBoard.errors[19421].message }}
        • Profile picture of the author Kevin Riley
          Originally Posted by mbrown View Post

          Today was one of those moments where I could literally smack myself.

          I actually sent out an email with a similar subject line, it's one I've used many time before when promoting either one of my own products or someone elses.

          It read "Terrible News" Often times before I've used "This is Terrible News" "You won't believe this unfortunate news" and of course just plain "terrible news" ect.

          I could literally "insert foot in mouth" or onto finger tips if you will... as later I checked out Frank's vids and almost couldn't believe it...

          I watch my email inbox all day to see when someone would bring up that I was using Frank's email line.. lol

          Just poor poor timing.

          However, I honestly believe there is still a time and place for that type of subject line and as Frank pointed out in his video it does make someone look and think. Humans are drawn to negativity even if what you promote is something positive.

          That said the effectiveness may wear off for the near future from mere copycats as marketers scramble to use it.

          In any event looks like I'll have to temporarily retire the "terrible news" line as it's way too close. Copying Frank isn't a bad thing, but copying the droves of followers thereafter can't be...
          Funnily enough, it was Michael I was thinking of when I made the "Put brain in gear first" crack. But then I realized that a bear of very little brain can't be expected to think too hard. Poor Michael quite strains himself some days and then has to resort to getting advice from John Mann - something that I highly recommend against.
          Signature
          Kevin Riley, Kevin Riley Publishing, Osaka, Japan


          {{ DiscussionBoard.errors[19493].message }}
          • Profile picture of the author mbrown
            Kevin,

            For the record I have never taken John Mann's advice. For instance, he told me not to listen to you Now, would that be wise?

            Kevin called me on this subject and we laughed for a good bit on my coincidental mishap. But, we agreed I should start looking at my email box when I get 100 emails from other marketers telling me to go look at some video. Before I send out anymore emails

            *Re-puts brain in first gear* BTW, kevin - Mann says ROLF!
            Signature
            Free - Create a Site That Will Make You Money - Today - Click Here.

            Michael S Brown
            {{ DiscussionBoard.errors[19511].message }}
Avatar of Unregistered

Trending Topics