bad news..

And that is exactly why they will lose essence and effectiveness!\\But then Frank will come out with a new Sun_FREEZER!

I find it interesting that everytime Frank Kern launches something..... the affilliates, critics, cynics, and naysayers come out en masse--- and start bitching about this or that.

Reminds me of sharks and vultures fighting over scraps.....and all the while they miss the big picture.

That's what happens when you're dependant upon another person to make your bacon.

The genious of Kern and a few others like him....is NOT ALWAYS THE PRODUCT....but rather the means by which they market it. It's something people would be well advised to study and duplicate.

I personally love Frank Kern launches....because every email sent....either from him or his affilliates.....leaves a blueprint for success in terms of how one can get really really filthy rich via IM....no matter what the hell you're selling!

Maybe the real lesson to be learned.... is the fact that the people that get TRULY RICH in this business or any business....hold all the cards. Their own.

It's call EXCLUSIVITY. It's the difference between owning a Mansion free and clear and renting one!

As Frank begins to crank out this latest launch....study it. From start to finish.

Save every email.....and perhaps it will inspire some of you to create and market something exclusive of YOUR OWN....something you control....of value.....something you can toss out the the feeding frenzy of sharks who will bust their asses to sell it for you.

That's what Frank Kern does.
I
And that's why he makes millions of dollars with far less effort then many others who work much harder then he does. It's true.

There's a difference between a PROACTIVE MARKETER WHO CREATES AND MARKETS EXCLUSIVE ORIGINAL CREATIONS......and a REACTIVE MARKETER...who is always at the mercy of the former.



xxx Vegas Vince

John,

I got one from Frank the other day titled "DUH."

As you are on his list, you probably got it, too. At least I didn't see many copycats to that one.

btw - When I started studying IM about a year ago and signed up for everything just to see what it was, I would get amused by waves of behavior. I think someone back then must have taught that it was "more human" or something to make a mistake and admit it to your list. I remember a phase of about 3 weeks where every other email I received was "Sorry, I goofed..." or something like that.

In that volume it was quite comical. It looked like the entire IM world had suddenly become incompetently sincere.

Michael

Hi,

I'm not on the list so I can't talk from experience and I have only received one email using something similar today which was from a WSO purchase (which as usual, after one update/bonus, turns to dross and is no more in my inbox).

But from an 'outsiders' point of view, after reading the thread I see one major aspect of social proof that no one is mentioning - by discussing this here (which is fine of course) AND by all the wannabees copying the tactics the next day in their emails (which is pretty damn lame if you think about it - does no one have an original thought of their own?) - it all simply reinforces the belief that Frank Kern's mass control IS working.

But unfortunately it is working amongst the ouroboros of IM - it's the so-called marketers who are being controlled, yet they are thinking to themselves that they have actually increased their own power by adopting it. IF they went and used it in the niches - fine. But if they just copy it and use it on their IM lists, then in my opinion they are making a fatal error.

These marketers who use his tactics in their own emails as SOON as it comes out are surreptitiously doing two things -

a) reinforcing the belief that Kern's mass control is working - IE - they are acting as unpaid affiliates. But it's not working on their customers - it's working on them! So in the customer's eyes the sender of the email is below them in their level of understanding and therefore the subscription is not required anymore. Who wants to learn from a sheep? They might pull you into their herd...

b) shooting themselves in the foot by providing real proof of the lack of value of their newsletter. They are showing that they are simply piggy-backers and suggesting to the reader that they might as well unsubscribe and hear it from the horses mouth rather than getting second-hand piggy-back rubbish

They are also guaranteeing that they can not move up to a similar level, because it is plain as day that to do that you need to be a leader, not a follower.

In short, if you have nothing original to say (demonstrate) to your subscribers, then you are better off saying nothing rather than proving to them that you have been 'controlled'.

That's the cool thing about gmail. It shows you the first part of the body copy after the subject line without even having to open it. With a subject line that short, you can see quite a bit. And the first rule of copywriting tells you that even if "bad news" gets you reader further, you're screwed if the first sentence kills their interest.

I got one like this...

"bad news..." was the subject line.

And this was the body copy displayed by gmail before I ever opened it...

"Don't worry, everything is OK - but you REALLY need to see this: http://www..."


CONGRATULATIONS, you just GUARANTEED that I won't open this email (only opened it in order to discuss this thread).

Thanks John,

Now I had to go change one of my follow up email headlines at Aweber...lol

It was #27 in the series so I figured by then 'bad news' will really be over used. However, that email was 'really bad news' to my subscribers and I had to think how to convey the message in another way without sounding too harsh.

Cheers,
Dean

Heh, This morning I got 2 from Ed Dale, One from Bob Serling and a couple of 'bad news' from other marketers

You're right John...

But I would still love to be in Kern's shoes...
even for just a day!

Thx,

Bobby

i personally think the "bad news" headline is awesome.

i sent a email to my list with this same title to promote my product, and sure enough i got a higher open rate which turned into sales.

Jani